Panel Discussion Displaying the Brand Name, region and type of sake rice on the label for market appeal Three leading experts in the liquor business from different parts of the world were invited to a panel discussion about how to raise the awareness of Hyogo-grown Yamada Nishiki rice and how to promote exports of the prefecture's sake. The panelists were Hong Kong-based Elliot Faber, American liquor distributor Charles McGrath, and Fabio Caltagirone, an Italian importer and distributor of Japanese sake. They were joined by Takuma Sugimoto of the Hyogo Prefectural Technology Center for Agriculture, Forestry and Fisheries.The three foreign experts visited sake breweries in Hyogo Prefecture and sampled a great deal of the beverage. Mr. Faber, who is also a sommelier, said, "Yamada Nishiki from Hyogo is like the king of grape varietals for red wine, Cabernet Sauvignon." All three suggested that "a [distinctive brand] should be developed with a single logo for Hyogo Yamada Nishiki on the label."
Panel Discussion Displaying the Brand Name, region and type of sake rice on the label for market appealYamada Nishiki rice Three leading experts in the liquor business from different parts of the world were invited to a panel discussion about how to raise the awareness of Hyogo-grown Yamada Nishiki rice and how to promote exports of the prefecture's sake. The panelists were Hong Kong-based Elliot Faber, American liquor distributor Charles McGrath, and Fabio Caltagirone, an Italian importer and distributor of Japanese sake. They were joined by Takuma Sugimoto of the Hyogo Prefectural Technology Center for Agriculture, Forestry and Fisheries. The three foreign experts visited sake breweries in Hyogo Prefecture and sampled a great deal of the beverage. Mr. Faber, who is also a sommelier, said, "Yamada Nishiki from Hyogo is like the king of grape varietals for red wine, Cabernet Sauvignon." All three suggested that "a [distinctive brand] should be developed with a single logo for Hyogo Yamada Nishiki on the label."
