There are 5 Assets that you need if you want to Raise Funds for your Business...
Most people only have the first two, and even those assets are not built the way an investor would like to evaluate the business model.
👉🏼 The First is a Pitch Deck - with two versions... one you use to send on emails (no more than 15 slides)... and the other you carry to meetings, which is much more detailed and is opened up only to serious prospects
Introduction - Problem - Market Size - Proposed Solution - Scalability & Tech Enablement - Team’s Credentials - Traction - Future Plan - Ask - Use of Funds
👉🏼 The Second is a Financial Model that gives the following data in a structured link format for each of the following for the next 2-5 years depending on the business model.
Marketing - User Acquisition Channels, ROAS, CAC, Retention, Referrals
Revenues - Product Portfolio, User Personas, AOV, Units Sold, Gross and Net Revenues
Unit Economics - COGS, Gross Margin, CM1, CM2, CM3...
Overheads - Salaries, Consultants, Branding
Fixed Assets & Cash Flows
👉🏼 The Third is a Business MIS... which has both aspects of achieved operating metrics and financial metrics.
The format varies for each business model, and unfortunately, is not what your typical accountant gives you as a summary of the P&L.
Most MIS formats do not cover aspects like - Retention Rates, DAU, Payback Period, LTV/CAC
👉🏼 The Fourth is a Valuation Worksheet
It has internal data of the valuation achieved by all major competitors at each stage in an industry, and an understanding of what drove that valuation...
Was it a Revenue Multiple, or the minimum shareholding that an investor wanted, or the VC Method or PAT Multiples, and a reasonable understanding of what is fair for the business to expect.
👉🏼 The Fifth is a Due Diligence (DD) Data Room that is an online repository of all possible data that an investor would want to go through to expedite the fund transfer after an audit.
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I’m conducting a 2 Day program on Business Fundraising in 2024 called The Moneyball on the 29th and 30th of June.
You can sign up at casarthakahuja.com
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A Chartered Accountant with about 10 years of experience in areas of Tax Advisory, Startup Consulting, Fundraising, Audits, Deal Advisory, Business Modelling and contract CFO services.
Winner of the ISB Young Leader Award 2017 and the Best All Rounder, PGP Class of '17, Sarthak has also been published about in the leading financial newspapers such as The Financial Express as possibly the youngest Indian to have completed the courses of CA, CS and CMA along with a graduate degree in Financial & Investment Analysis from University of Delhi, all by the age of 23 years.
7 сен 2024