Good content. I get how conversion and upsell based content is easy to create for destination based businesses (hotels/resorts) since the customers are physically staying in the destination once they've booked the it. I do product photography and im struggling to generate ideas how to do conversion based videos and UPSELL based videos, and where to show them? And how do i increase the sales for a clothing brand? Yes i can easily do pillars 1 & 2 (viral content + education abt the product) but how to i do conversion based content? How does it differ from the educational content? (usually when a person goes to a store and buys a shirt, there is no way for them to show any extra content such as videos.)
Yeah really good question. Conversion content is just anything that's put at the point of sale. In a store it could be signage, posters, stationary etc. On a website it could be banner videos, product walkthroughs, product photos, gifs, or even brand story videos. It depends on the brand what makes the most sense for them though. Feel free to shoot me a DM on insta @nashhagen if you wanna chat about it more
@@asyamuzlera hard to know unless it’s a direct response but there are lagging indicators such as increased conversion rate, better ad efficiency, more shares/ inbound requests etc.
