Check out this video where I put the layout methods into practice, on existing famous designs: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-Tm25IxJQPWM.html
Man ! You're a design school. well presented valuable informations. Golden rules of layout design: 1. Negative space. 2. Proximity. 3. Repetition. 4. Contrast. 5. Alignment. 6. Focal points. Smile ☺, be happy and spreed the love.
Yeah, you're a designer. The same as a doctor giving patient solution (although they might get emotionally deny it), it is the best for them. And you as a designer, know how to treat your clients.
I feel like this is probably due to the fact that 90% of clients out there are not using proper monitor resolutions, have bad eye sight, or just can't be bothered to think about how design affects a user's behavior. I don't like either of the 2 options in #1, the first one is TOO big, and the second one is just a tad too small imo. You could show the same design concept with a bit less exaggeration imo.
Many times my clients want the logo bigger because of they are emotionally attached to the logo (like having spent big bucks on it) or the lack of contrast with other elements rather than just to make it bigger. Making it bigger is a solution the client proposed. You decide how to approach the root issue. The same goes for giant texts. Normally it means the client loves a higher contrast design. You then decide whether it suits their brand. Like in this video, the white space example can be easily rejected by normies. I would compromise to increase the title font to be 2/3 of the page width while maintaining the width of the body paragraph.
@@ryanekapanjisuhartanto7167 A doctor can give all the advice they want but in the end its up to the patient, it's the same for clients. Ultimately it is their call and if the majority of clients like a thing, there's probably a reason for it.
Dude this is so great! I am a self-taught designer and I've been using these rules for a long while but without noticing. It is so nice to be able to list and label these rules in my mind and sort of create a checklist to never break a rule.
Your videos are absolutely top rate. They've helped me greatly develop as a designer (even though I've been doing it professionally for 30 years). And you absolutely have the most soothing and pleasant narration voice any of us have every heard.
My fellow designers, when a client tells you to fill that sweet empty space with something, it is your job aswel to tell them that they don't want their brand to look amateur. Clients are not designers and when you explain shit to them most time they agree and end up having an even better opinion about you. Stay firm, you are the professionals not them, clients say the most absurd stuff... teach them a bit.
I use the "in my opinion thats gonna make you look amateur, but you're the one calling the shots ..." all the time, wich is something they don't want (to look like amateurs). But don't just say that and not give an alternative, you gotta give solutions. I'm not a "sales persons" and I used to struggle with dealing with clients. I used to think like "Well if the client is paying then he is the one deciding", but I learned that is not true! I will never make a piece of design which I don't like and if you're paying me you gotta trust me, period. Ofcourse we have to accept suggestions (and not all are bad) and you have to be able to explain if and idea works or if it needs modifications. (I'm not trying to sound smart or anything, just a simple dude giving his personal opinion and I hope it helps some people, many thanks for the likes fellow designers, God bless you)
@@SB-gy2vx Be less artist mentality...more graphic mechanic mentality. Your job is to fix a problem. Not whine and complain about white space. I've been in the biz for over a decade. The ONE thing that clients hate most is designers whining about clients "not understanding." And I've seen some of the work by supposed "artists". Its terrible. If you're good at your job...it'll show.
I hear make it pop ... whatever that really means. Color psychology goes out the window and everything has to be bright and neony from one client .... Fill every empty space. I just stopped trying
RULE 01. Interesting, but when you work with a client, 80-90% will pick option A. They want logo BIG, the text BIG, all the text BIG if possible. And I worked with more than 500-600 clients (sometimes even with big clients). I saw the same idea of using negatice space at John Mc Wade
Agree man. Clients percieve negative space as an empty space that should be filled f.ex. bigger logo or graphic. " I'm not paying for white/ empty spaces. Put smth here" they say.
I've designed for more than a decade for layouting magazine. One golden rule that he missed out? Is margins like ROWS and COLUMNS. This is the very key of effective spacing and equal distribution of elements. This is basically the backbone or the skeleton of layout. If you can't master it - a layout will wobble. And also do layouts with Indesign please.
I agree totally...and ask the opinion of several non-artists. Everyone chose the one on the left. And in the end you are trying to sell something. Minimizing your logo and text is counterintuitive.
This is so helpful to me. I am going to college in a few months and I want to focus on graphic design as my major. I don’t always have an amazing idea of these points in my pieces, this has already helped me recently
I want to apply for a master degree in graphic and editorial design, so it would be very nice and helpful to see more videos like this about layout, it would help me a lot to build my portfolio. :) Thanks for your great videos!
At the end of the day, it depends on the class and taste of the client. There are some who want graphic-heavy and busy designs and there are some who love modern, pleasant designs.
Very interesting and helpful. My medium is steel, cut with a CNC plasma cutter, but the principles are the same. Thanks for providing these excellent videos.
The first part, I really I agree and think I actually think the first example with the large 'S' is more effective.....the other one has my eye wandering around wondering where I am supposed to focus....
In the ''FUTURE'' poster the position of the price tag still works because it is allinged digonally with the letters ''FU'' and ''RU'' but most importantly it is horizontally aligned with the letter ''T''. You can also say that the circle somehow follows the curve of the background graphic. Good job mr. Satori !!!
:D ! yes! this is a basic, initial *seminar* to start the journey to Graphic Arts _leave in second the learning of software, learning the criteria will gives you one exptra point_ XD
Your videos are great. Really appreciate the effort and quality you devote to them, can't believe I wasn't subscribed sooner! I work in engineering where graphic design skills are greatly lacking, your videos have literally helped me switch from doing frustrating layouts in Microsoft Word, to start creating more bespoke and original graphic design templates for my work and I've been able to get some of the people on my team more excited about this as well. 👍
