You prolly dont give a shit but if you are bored like me atm then you can watch pretty much all the new movies and series on Instaflixxer. Have been streaming with my brother for the last few weeks =)
The easiest (and cheapest) is to use your analytics and metrics to see how your audience (or your client's audience) actually behaves based on the messaging / call to action...
great video! how would you use neuromarketing for choosing a better for you product.. for example: for years you have been eating magnum ice cream or mars bar.. and its a sugary product you picked up for years because of habit. now there is a healthier choice however because of habit you would still think of the magnum first.. how do we change this thought to thinking first of the healthier product?
I would imagine you could deliberately create a negative association with the magnum or Mars bar? Develop a fear of diabetes or learn about the association between blood sugar and mental clarity?
Partly because society and advertising tells us that luxury items confirm our success and standing in the world. Partly because this standing increases our sense of importance. I don't think this is necessarily a negative as this had been a drive for our primitive ancestors. We want to belong. The higher our importance, the higher the sense of belonging and relevance to the world we live in.
