7 MIND BLOWING Logo Design Tips ✍

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So over the past 8 years, I've given a lot of advice when it comes to designing logos. So here are 5 insane logo design tips for anyone who's just beginning their logo design journey, or well within their journey!
Great Graphic Design Resources! creativemarket.com?u=Willberto
Instagram: / willpat
Thanks for watching! Hope you enjoyed this video!
If there's anything you would like me to cover in a RU-vid Video, then let me know by commenting down below!
Edited by Jordan Summers: www.1five.co.uk
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BECOME A MEMBER! / @willpatersondesign
Hire me: hwww.willpaterson.design
If you would like me to design you a logo, poster or anything for your RU-vid Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information.
Hire me: www.willpaterson.design
0:00 Introduction
0:15 the logo is the face
1:12 keep it flexible
2:12 sketch twenty ideas
4:01 be geometric
4:34 start black & white
5:47 use of negati e space
7:03 the drawing test

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Опубликовано:

11 июн 2024

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Комментарии : 499

@Blaze_Waze 3 года назад

Just Amazing soo many points i missed in my logo design carrer. Thank you

@vandydesign9445 3 года назад

😍

@aliciaechevarria1423 2 года назад

R eh 😐

@aliciaechevarria1423 2 года назад

Sí

@aliciaechevarria1423 2 года назад

Aww Oneohohkhklgs l por

@kelechivivian-px8mx Год назад

@loganpaul

@obfsctr 2 года назад

1. Logo is the face 2. Keep it flexible 3. Sketch twenty ideas 4. Be Geometric 5. Start black/white 6. Consistency with negative space 7. Drawing test

@ungauchoargento1040 2 года назад

LOGO DESING IS A SCAM, it shouldn't be this "thing" of "professional", people don't give a fuck about logos, that's the pure truth, only the ones who study logo design analize them, and think the world spins around them and "logo perfection", nah, no normal human being cares a fuck about it, that's the sad truth, it's a career that should disappear, any idiot can make a decent logo, and it would look cool as made by a "professional designer", I HAVE SPOKEN.CHOOSE A DECENT CAREEER, NOT A LAZY ONE PEOPLE, THANKS.

@MyDarkDigital 2 года назад

@@ungauchoargento1040 This might just be the dumbest comment I’ve ever read, well done sir

@ungauchoargento1040 2 года назад

@@MyDarkDigital Actually, I say exactly that, every day, every year in every comment I read in youtube, I usually think humanity is becoming dumber, and u, not getting my comment, it's the proof I was right, thanks for ur contradiction kid, u just confirmed I'm the smartest human on earth, Aristoteles logic ;) kisses bye XO XO!

@sanyogoo6017 2 года назад

@@ungauchoargento1040 congrats for being dumbest comment i ever read 🥳🥳🥳

@joselozano375 2 года назад

@@ungauchoargento1040 designing a logo takes skill and patience. imagine clicking on a video just to comment something negative about being a designer. 🤡

@The.Ghost.of.Tom.Joad. 2 года назад

The abstract logo design is a great concept... for a major corporation that advertises and has millions of products on the street. HOWEVER, many small local businesses (such as the dog walker you mention) lack that luxury. Also, they request a logo that reflects their product or service. And since they're paying, it's best to listen to them and develop a tasteful logo that includes their product or service. With "tasteful" being the operative word since Lord knows I've seen dozens of clumsy, ill-advised logos on local businesses.

@kalieka 2 года назад

Case in point, Doritos only has to rely on a paint swirl of the colors from their logo, and people know it is a bag of Doritos (and what flavor.) My friend running an antique store in old downtown does not have that exposure. Thus, she needed "something antique-ish, or antique-looking ,or antique-reminisient..." You know the drill lol I believe the "little guys" need something a world apart from the "big boys" which is cool (Please do not get me wrong lol). I think if you have the money and time to establish, yes go for that logo like Target or Sony. If you are smaller, a heads up to what you do in your logo helps, even if it is actually written out (Think "Bob's Burgers"). The logo might not even need a burger, but you know what you are going to get when you walk in. (My comment does Not mean the logos and strategies discussed in the video are without merit. In fact, they are very, very helpful. I am commenting Only on the above commenters response to the video).

@americanfirst4378 2 года назад

Is your profile pic ironic then?? 😭

@kalieka 2 года назад

@@americanfirst4378 Can you elaborate?

@The.Ghost.of.Tom.Joad. 2 года назад

@@americanfirst4378 Nope. It's the official anti-fascist logo, which I wear with pride. I've never been a fan of white nationalist bullies, and have identified as Antifa since the mid-'80s, when we protected minority and gay people at punk shows from roving bands of meth-tweaking skinheads. Real "tough guys" who hunted lone gay or black people in packs of 5-8. Total losers. When they saw our band of husky punkers, who were legion at every show, they ran. They preferred the easy kill, the skinny guys they outnumbered, to a real challenge. I've been Antifa since.

@kevinwarner959 Год назад

@@kalieka Spot On! I'm pretty sure many of these abstract logos didn't work in the beginning. Large budgets were a major part of their success.

@willpatersondesign 3 года назад

Hope you guys enjoy the video! Make sure to subscribe so you get notified when I post another video.

@unbleed1337 3 года назад

@elijahtanner4526 3 года назад

hey will i want to start graphic designing, but i was wondering , whats stopping someone from simply screenshotting your design after you show it too them and not paying them

@willpatersondesign 3 года назад

@@elijahtanner4526 Solicitors - small claims court. Also, 99% of clients wouldn't do this :)

@elijahtanner4526 3 года назад

@@willpatersondesign awesome, last question, as a graphic designer do you consider yourself an artist, most artist mark or sign their work, how do you mark your design without messing it up, in other words how would someone know their looking at will paterson's work

@befirstorbelast992 3 года назад

@@elijahtanner4526 yeah we are not artists and it's unfair to mark it, once you sell it to your client it's their, they gave the idea, they gave the brief it's theirs and not yours to show off.

@vincentjohnson5227 3 года назад

I like the friend sketching the logo from memory; It's a great idea to test how impactful the logo is. If they can't draw it, start again.

@navneetkaur-rl7el Год назад

Sir how can I sell my logo, how can I find a client for logo selling

@theterminaldave 3 года назад

BUT the smaller the business, the more of a chance that the logo SHOULD include characteristics of the business. As that business is struggling to get the word out about their business whilst competing with more businesses (of the same size) than larger businesses do.

@Axel.ehrnrooth 10 месяцев назад

Why creat a small business?

@theterminaldave 10 месяцев назад

@@Axel.ehrnrooth Because capital? 99.9% of all businesses in the US are small businesses.

@NemoOfNautilus 7 месяцев назад

True mate, most of the logos we designed had business matching elements, like tooth for dentist, fruit basket for fruit and vegetables

@h2e1 6 дней назад

If the small business grows, and they start doing more things, that logo could be a bottleneck and cause conflict. Each case is unique, there are no logo rules, it depens of each business plan, identity, market identification needs, …

@Enrique-Garcia 2 года назад

A better reason to start a new logo design in black and white is because if you can make it work in just black and white, then later on if you ever put that logo on a promo item like pencils or tote bags, something where most likely it will be a 1 color imprint, it will work (or if you have to use a special technique like foil, laser etching, or emboss, etc.). I work in a print shop and I can't tell you how many times we get into arguments with clients because of their overly-detailed, multi-color logos that look like shit when reduced to a single color and stamped onto an item; they get mad because the detail is gone, it's "lost its character", etc.

@bilbaggins1 2 года назад

That is THE No1 tip for logo design. You have nailed some very important reasons. I argue this same point with numerous "professionals" aka experts. But they constantly say it will only ever be seen in colour... ignoring the colour blind... and also ignoring the fact the client should never have restrictions placed on end application. Moreover designing in B&W simplifies determining negative space balance. Will's advice is well intentioned but the one logo a minute exercise is not a tip anyone should adopt. Roughing out designs is a process of exploration. There can be no time limits on that. Obviously the faster you can get your ideas out of your head the better, to clear the clutter!. Then you can move onto refinement or new territory.

@Klierland12 Год назад

You made me realize, that I am actually a logo-designer. I like fuzzing about the minorest of details. My illustrator skills are very rusty, haven't been designing since 2005, but you make me wanna go back to that line of work. Keep up the nice, accessible videos.

@KristofCreative Год назад

Some great tips. I would point out that the test of cutting a logo in half, blurring it, etc. and it still being recognizable only works for companies like SONY and Target because they've already establish brand recognition over decades of marketing. So keep in mind that when creating a logo for a new business, no one knows who they are, what they represent, or what they do, so simplicity and clarity is even more important.

@willpatersondesign Год назад

I get you. I didn't mean for someone else who doesn't know the brand, I meant for you as the designer to do this. Your logo should be still familiar. :)

@alicekenny4166 3 года назад

Both Sony and Apple's logos are aspirational. The bite out of the Apple is about getting knowledge. Sony's tag is "make • believe" The rest is straight production. The power of both logos is foundational message.

@TornaitSuperBird 2 года назад

But the Apple thing isn't about getting knowledge. Apple was named Apple because it was Steve Jobs' favorite fruit.

@angelbear_og 2 года назад

Getting knowledge? Kinda, but it was forbidden knowledge. The bite out of the apple represents Satan and his influence.

@bradmacdonald7626 2 года назад

It's also a visual pun, a byte is a unit of measuring data.

@Samudbhava Год назад

also look at the evolution of both logos. these are just the latest versions.

@judemorales4U Год назад

The 'byte' out of Apple

@thebluedot4728 2 года назад

i learned more from u in 5 minutes than my teacher taught me the whole time in school

@fubumaruda2128 3 года назад

*nervously looks at Kojima productions logo*

@ahmadmuhdi190 2 года назад

He does not giving a f on minimalism doesn him? Hahaha

@mystiqa1234 Год назад

Had to pause the video just to tell you that you're the only creator on RU-vid I actually click and watch (quite regularly). I love that your content is concise and videos are not too long. And ofc I'm learning so much as a newbie designer. Thanks!

@willpatersondesign Год назад

That means a lot to me :) Thank you so much. I'm glad you enjoy the content!

@beeasy32 3 года назад

Thanks Will. Great tips to be reminded of

@TwoMinutes 2 года назад

Great video!! I've been making logos for years, and use negative space frequently. But, the idea of exaggerating the negative space specifically for scalability has never occurred to me!! Love that! Thanks for teaching me a new trick!!

@shantishilamahuria4554 Год назад

Hey brother I am looking for a mentor can you teach me personally because you have experience so please teach me

@Veronyak 3 года назад

I like that last tip about getting someone else to try to recreate the logo from memory within a certain time frame. It really helps show how impactful and memorable that design was. All amazing tips and tricks as always. :D

@unknown-mn9wo 2 года назад

What if the logo was good but the person is too stupid to remember it?

@Veronyak 2 года назад

@@unknown-mn9wo lol, ask if they can describe it to you instead. Some people may be better at describing then replicating and vise versa. :P worst case scenario, if they can't do either then ask 2 more people to get the best odds out of 3.

@maurovicdesign3278 2 года назад

I love your videos. They have helped me so much over time. Thank you so much! You are very inspiring!!

@HuntersHerporium 11 дней назад

0:00 Introduction 0:15 the logo is the face 1:12 keep it flexible 2:12 sketch twenty ideas 4:01 be geometric 4:34 start black & white 5:47 use of negati e space 7:03 the drawing test

@bogustew 3 года назад

Really helpful for this amateur/beginner - appreciate the wisdom!

@colindevine2863 3 года назад

Excellent video Will. The animation was beautifully done, I can tell you put a lot of time into it.

@sadiq9687 3 года назад

Thank you will ♥️ Appreciate your help.

@JRobertClark 3 года назад

Well done. Concise and excellent animation/graphics throughout. The time you put into this one shows.

@willpatersondesign 3 года назад

@hcrystal3495 3 года назад

Wow! Great!, Direct, simplified design, efficient, excellent observation on the elements of well known logos. Thanks

@raashidnihan1086 3 года назад

Good tips, very useful for beginners like me! Thank you ❤

@charlieinred9074 3 года назад

You are by far the most helpful designer on RU-vid, I have learned so much from you, thank you for everything

@naomipaterson9300 3 года назад

This is so lovely! 🥺🥳

@willpatersondesign 3 года назад

Wow, thank you!

@damilarearowojobe5436 3 года назад

Thank you for sharing these tips. I learned a lot and was reminded of some things I'd forgotten.

@ceeece 3 года назад

Great vid and a lot of useful info here! Thank you!

@aditiakolkar6905 2 года назад

So very thankful to you for making this video on this topic. As being new in the field of graphic design and that too in logo, this helped me a lot. I literally jotted down the notes pointwise. Big big thanks for this video. ❤

@davidiousdesign 4 месяца назад

Two years later, and this helped me get my brain out of some slop I was working on and back to clean and simplicity, thank you Will!

@AutoMotivate 2 года назад

Wow, I am trying to ponder ideas about the logo and your first point cleared a lot of things up

@lerkkweed Год назад

Great stuff! Learned so much! Thanks!

@firdologo 2 года назад

Amazing process, Shan 👏

@woocksie1 Год назад

The First 2 minutes of the vid are crucial, I love it. Our customers should see this

@b0ub0ul33 2 года назад

The last tip is amazing ! I never thought about it ! Thank youuu :)

@javito19 3 года назад

Gracias por compartir, eres el mejor!! 🔥💛

@DimchaDZN 3 года назад

You’re my favourite designer thank you for inspiring me ❤️

@willpatersondesign 3 года назад

Yay! Thank you!

@roxannebarbeau7682 Год назад

Super practical! Thanks a lot!

@slepetajee Год назад

Thank you Will!

@douglasmarinini3873 3 года назад

The best tips I’ve ever had!

@llewellynvaneeden4467 3 года назад

Very awesome! Thanks a mil👑

@katawaredoki2097 Год назад

thank's Will !

@austinwilson9505 Год назад

Yes awesome! Thanks for the pro tips ⚡️

@renanzach 2 года назад

Negative spaces is a thing that i always think, but i never knew how to explain it to other people. Thanks!

@thapelommakola8208 3 года назад

This just made it all much understandable

@naufal_hakim Год назад

Thank you so much! This is very helping!

@paulrandig Год назад

I was actually aware of all those tips, exept the negative space. That was a good one. I have always made the ultimate test with my logos: Reduce them to 16x16 pixels which are only either black or white. If you can still read them, they are good logos.

@jerryozoemena9055 3 года назад

Really cool stuff will

@desleykakoulidisgallaway3382 2 года назад

Great info, well explained-+excellent thanks Will 😅

@Tmmmmmm4511 Год назад

Thank you so much for your correct advices.🙏🙏🙏

@amadine770 Год назад

Great insight-keep doing what you do.

@olajumokeowolabi8568 Год назад

So helpful! Thanks so much.

@juliezova 3 года назад

Very informative and practical in the market

@Valeriayuseli 2 года назад

that last dive is dope!!

@rubiswain1301 4 месяца назад

Thanks for giving such valuable information about logo

@lawerenceflatley1014 2 года назад

Good training! Thanks for sharing

@Luckeydogs 4 месяца назад

I thought this was really solid advice! Thank you Will.

@willpatersondesign 4 месяца назад

You’re very welcome :)

@naazimjaleel6363 2 года назад

Thank you for this!

@BlueCrow89 9 месяцев назад

Awesome! Very informative, thank you.

@felixsmittick9128 3 года назад

These are some helpful tips. The drawing test is genius. Thank you

@willpatersondesign 3 года назад

You're very welcome!

@MuffinLorde 2 года назад

Thanks man, that's just what I needed for my new company.

@LearnRunes Год назад

Thanks for the tips.

@alhasantoru Год назад

Thanks will

@rickharold7884 3 года назад

Great points. Thx for sharing

@hannahmayo6582 2 года назад

Love your content!!

@mohammedshoaib9722 3 года назад

All your videos are amazing will love them

@willpatersondesign 3 года назад

Thank you so much 😀

@annamelkumyan104 2 года назад

Thank you!

@mikeboi1994 2 года назад

Thankyou Robert Paterson. :)

@Axel.ehrnrooth 10 месяцев назад

LOVE your energy

@willpatersondesign 10 месяцев назад

Thank you!

@andyy6931 2 года назад

Thank you for interesting tips!

@nikianna1911 2 года назад

thank you for the tips!

@HassaanRaza-rk7fw Месяц назад

I literally test Tip No 7 (Drawing test) with one of my friend as he is not a designer. But he remembered what I've shown to him and he sketched that Logo in less than a minute. Thanks for your Great Tips.

@SketchingHands Год назад

Learned a lot from this video great job!

@redowangrafix 3 месяца назад

Simply amazing !!!

@willpatersondesign 3 месяца назад

Glad you think so!

@sunnyprakash8777 3 года назад

I am doing logo design for 3 years. First time I have seen this aspect of negative space. Thanks, Will

@areegato 3 года назад

Is it a good profession? I started learning it and i need your advice, please!

@sunnyprakash8777 3 года назад

@@areegato Yes it is bro. Keep learning and doing the hard work

@psumathipsumathi699 3 года назад

@@sunnyprakash8777 Where & how can I get jobs in Graphic designing? Please

@Ricardosanchez0111 Месяц назад

What a really good video and thank you for sharing.

@willpatersondesign Месяц назад

You're welcome!

@Weird_Quests 3 года назад

Hey, Will. Thank you for the constantly amazing content! :D I’ve really learnt a lot in terms of UX and Design thinking from you and your channel. I’m wondering, what made you choose the Fujifilm for your youtube content creation?

@willpatersondesign 3 года назад

Just a nice camera with great features and dynamic range

@Weird_Quests 3 года назад

@@willpatersondesign Nice! :D What’s your go-to studio lens for recording the “talking head” style shots at your desk? I’ve been researching which would be best as a few of them have issues with autofocus - but that’s just forum talk and would be nice to hear from someone who actually uses it in the way I am intending.

@lil_mil7 Месяц назад

nice vid this helped me a lot

@MarkandAnn Год назад

I like your logo concept. Thank you so much for this video.

@mr.joeblack3831 Год назад

Spot on. ♥️

@alxandery 2 года назад

These are really useful!

@thanos0nikou 2 года назад

very good tips, thank you!

@willpatersondesign 2 года назад

Glad it was helpful!

@jeevesme 2 года назад

Great Video. You've obviously been edumacated in commercial art / graphic design.

@Durarr Год назад

Great job! I am starting my channel for graphic design your ideas inspire me, thanks bro.

@blissdelavie3009 Год назад

Great poiints... thanks

@dharmasumansinghddharmasum8104 Год назад

The amazing logo design very much

@samysammour9983 2 года назад

A really good one! Thanks!

@sammcmc9888 Год назад

He looks like a sophisticated DanTDM

@CarlosKa-vb8ud Год назад

you are the best dude

@lisaseverdoodles466 2 года назад

WOW.... So much great info... you made this process so much easier. THANK YOU

@willpatersondesign 2 года назад

Glad it was helpful!

@Browmacist 2 года назад

thank you !! super helpful and insightful :)

@architecturesupport7386 Год назад

Great - I think many of these tips we can apply to other design professions and process as well!

@TheDmoton94 2 года назад

Really Good tips✍🏾

@Paris_skyy_ Год назад

highly appreciate this info

@msg.prod.5961 2 года назад

Highly Appreciated

@somefroggyhere 3 года назад

These "tips" could blow someone's mind only if that someone has never ever read a single book or taken a single course on logo design. These things are long and well known. But here's something to (possibly) blow your mind: recent studies show that logos that literally depict what the company does actually work better. If you want to learn more, just search for "minimalist logos aren't likable" and you'll find a very informative article on Business Insider. Something to consider when you're working on your next project.

@vandydesign9445 3 года назад

Love your video