7up "Sun Beats Down" 1982 

This is an amazing example of creativity with motion control systems and photography. What a shame that modern advertising is not nearly as high concept or interesting as so many commercials were back then.

I love you 80s ♥️

De lo mejor que había!!

Yes... Greetings from MX

I feel like I wanna have 7up right now.

Wow,pure 80's video! I saw this once on a computer aniamtion video. Thanks for the post.

awesome video... years before 3d and full digital video editing

7 up sooths you

@CalicoatMaker You DWEEEEEB. This ad is the EPITOMY of COOOOOOOL!! ;D

This was shown in the UK too.

When I heard the Kim Carnes´hit recalls me to Seven Up for this spots

the "hand clap" is ridiculously loud.

A 1:00 commercial for soda is very rare. I guess they were really trying to push the sales of 7-up. BTW was this from a master copy? the quality is almost that of a commercial from today.

...and 3D CG drinking straws and flipping background flats...

it probably sounded right on a mound of coke

7up is pretty good. Sprite tastes like dog piss.