A closer look at the Taylor Swift effect • FRANCE 24 English 

it's because she is an incredible storyteller, a marketing genius, and a genuine funny talented person with a calming voice

Its very annoying when people say we think shes our best friend. It diminishes her craft. We identify with her because she writes experiences in such a familiar way. She reminds us of ourselves and defending her is defending our lived experiences and feelings

Her being the music industry is not only about the sales of her albums. It’s way deeper than that. Swifties do not think she’s our best friend, we defend her because we are freaking tired of good people being torn down, especially women. We buy her albums because we are fans of her music and we go to her concerts because she’s an amazing showman as well as singer. The fact that it is so hard to grasp for so many is a sad commentary on this society. This woman is pure talent and a great human being to boot. Let’s not underplay her accomplishments and our acknowledgement of them.

A few things to mention: 1) Her kindness 2) Authenticity.... she is Taylor with everyone. 3) Ability to connect to hearts on a deep level 4) Having FUN. I've been watching a number of her "behind the scenes videos" of her music videos. OMG she is so real, so funny, so thankful and so present with people....such a lovely human being doing what she loves.

The NFL in the us made 400 million dollars just by her appearance supporting her boyfriend

What is NOT to love about Taylor Swift? She is the embodiment of talent, femininity, strength, integrity - artistically and personally, and she has been very transparent and accessible about what is happening with her through her lyrics. Her playfulness ( the smart double-meanings , extensive vocabulary, and playing Easter egg/guessing games with her fans) is uniquely hers. She is not about the machine of music, but she is very clever about how to use the machine. She is completely herself!

They tell Taylor Swift she shouldn't talk about politics but they want Ted Nugent & Kid Rock to of course. They really have no clue

Europe is set to get the economic impact which US got last year through Taylor Swift touring.

France 24 has to me presented the most rational, objective, knowledgeable review of Taylor Swift. Very appreciated.

this is nothing but about a person who is about hard work, passion and expressing and sharing it with everyone who feel a way.

Swifties about to rule Europe for the next few months 🎉

She brings happiness into my life....both with music and just by being a lovely grounded woman.

I like her relatable song no matter how cringy it is~ like a soundtrack of our life at different phase + her business/PR acumen ~👌 May 9? Gonna watch the grainy stream again~~~~

I love how they use her bombastic side eye picture for the presentation of data😅

I couldn’t listen to all this because Taylor Swift is whatever WE want her to be! That IS her superpower, which makes it OUR superpower as well! FULL STOP! 🤷‍♀️

I am glad Taylor is going to Europe and away from the hatred of the far left and right in the U.S.

I'm 54 and I think she is the greatest singer/songwriter in the business today. She is a songwriting savant who can paint images with her words.

Taylorrrr 🇮🇳

Taylor swift became an economic giant she brings with her an economic windfall wherever she goes and perform her concerts and the country benefits are immense 😅 it happens in Singapore in her last concert

Taylor Swift is a reckoning force in the music industry,she writes her own music and also collaborates with other artists,a savvy business woman,philanthropist and fights for the rights of women and the LGBTQ community.Her billionaire status is through her music only streaming and sales of her music and concerts,releasing of her old music as Taylor’s Version is a smart move owning back her career and catalog,she is still young and her fans will always be there she is evolving as an artist

U better welcome her like Brazil 🇧🇷.

I’m not really a swiftie, but I gotta admit she has to be one of the busiest women in the world that I’ve ever seen.. I’m talking the equivalent of like 15 hours a day! I don’t just mean in her career, but also as simple as taking a shower every day, grooming herself, doing workout, etc.. they all add up. I think the last time she ever did “nothing” (outside of covid) was in like 2012 and 2016 once. Does she ever have a time off lol? But I’m not just here to gas her up, I gotta be fair. Her work is really just thinking of lyrics and a bunch of instruments ngl, it sounds chill enough to not feel like a busy hustle. So the term “busy” could seem misleading even though it’s true.

She’s bigger than ronaldo & messi combined, we won so hard.

There is a lot of talk about the autobiographical, cathartic and cryptic part of his writing, however that is for the common fan. The other side of his works is much more sophisticated than all that, his lyrics are for listening carefully and discovering details and nuances through narrative images, discovering different interpretative layers through metaphors, cultural references, juxtapocision, rhetoric and other literary resources. (many times they even require a dictionary and encyclopedia 😆) turning the listener into a true nerd, analyzing and proposing their own interpretations. That characteristic is Taylor Swift's strongest point, and it is not something that is visible to the casual public, despite having its commercial side.

Nice job.

Put it this way, I’m a die hard 49ers fan and seeing her excited that her boyfriend won and annoying the Trump fascists eased the sting of losing the Super Bowl.

I thought this was going to be mostly about how she impacts the economies of where she goes 😂

Joe Biden need to thank her, I guess 2024 elections she can make difference

she's a product ;>)

Lol to those who complained "HeR dAD iS RiCh / ShE's bORn fRoM A RiCH faMiLY" - Hear me out. It's not her fault that your parents are broke when you were young hence unable to fund you to pursue your dreams, and it's not her daddy's fault that he worked hard to become an investment banker and your dad was lazy and hence raised a broke generation. Let that sink in tonight before you sleep.

Her politics are naïve, and no one should ever listen to a billionaire celebrity about voting, but her songwriting is as good as it gets in pop.

Karl Johan Schuster & Max Martin are doing ok.

Yeah not the best person to explain economically her impact or her writing skills and what not. She sounds like a fan pulled off of the street

i hope she stays out of the poitics she has a right to her opinion but not to go so far as to brainwash young voters just because she likes a certain person doesnt make it right trump is NOT afraid of her let it be clear

She's the Riddler. She doesn't write music. She writes riddles and it turns out people love riddles. Why does she write that way? Because she is a riddle. Her life is a riddle. riddle /ˈrɪdl/ noun a question or statement intentionally phrased so as to require ingenuity in ascertaining its answer or meaning. Her music is really a new genre. Her style of music changes but her Riddler Style of writing remains. You see? Her career will fizzle out if her fans ever know the complete truth about her not that they ever will. The reason why she jumps around from one guy to the next is because none of them know her riddle. Well, none but one. For some reason she shared the riddle with one particular guy. Well, he figured out the riddle, anyway, when she presented it to him. That guy being a decoder of riddles. The guy figured out her riddle and he loved her for it because her riddle was the answer to something he was looking for. And because he loved her even though he had figured out her riddle she loved him for it more than she has ever loved anyone in this World. She was looking for him all her life and he was looking for her too all his life. She is his Cinderella. But they met just before she put out the Lover Album and she's been writing songs to him and about him ever since. In fact, because of him and who he is her riddling took on a whole new level intriguing her fans all the more. Who is this guy? Well, it's not anyone you've seen in public. He's really just a nobody. That's Taylor's love story. It's the story of the Riddler falling in love with Nobody.😀 Who is Nobody? Well, he's somebody most everybody doesn't no.😂