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Today, I connected with Cindy Zaweski, an award-winning journalist, storyteller, and content strategist. With over 15 years of experience in journalism, she left her job as an executive editor and content director for a luxury magazine in New York to open her own boutique content marketing agency.
Since then, she has built a loyal online community of over 80,000 people. She helps founders connect their expertise and passions through authentic storytelling-get this-all while rejecting conventional niche marketing. In today's conversation, you're going to hear the one thing that will kill a story, why the hero's journey is *%$# on social media, and why you and your audience all share a common enemy.
ACCESS FULL SHOW NOTES HERE: www.heatherpar...
TOPICS FROM THIS EPISODE:
- Identifying the key elements of the story & what’s important to share
- The #1 killer of stories & Why the hero's journey is sh*t on social
- Connect with your audience with the “common enemy”
Listen to Matthew Dicks’ episode here: • How to be a Better Sto...
Connect with Cyndi Zaweski: www.cyndizawes...
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28 сен 2024
