A Guide to Image Rights in Football

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What are image rights? Originally they were part of a player’s contract, when playing in Italy in the 1990s, to reward a player for their off-field exploits.
They have become a lot complicated since then. As Nick Harris explains image rights are now so complicated they have led to HMRC restructuring tax allowances, transfers being left incomplete, and even prison sentences to some of the game’s greatest players.
Illustrated by Marco Bevilacqua.
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Tifo loves football. We create In-depth tactical, historical and geopolitical breakdowns of the beautiful game.
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Music sourced from epidemicsound.com
Additional footage sourced from freestockfootagearchive.com
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Опубликовано:

29 дек 2021

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Комментарии : 122

@Riviscira 2 года назад

When a smirking mourinho would set you back 100k

@garthvader9916 2 года назад

1/4 season (before the inevitable sacking) @ 400k p.a.? Still sounds pretty reasonable to me. 🤷

@12thMandalorian 2 года назад

This was genuinely mind blowing, as I’m sure many like myself didn’t truly understand the working of Image Rights

@matthewmcnerlin231 2 года назад

You should see the case law for wider image rights

@iMannyFest 2 года назад

I categorically concur.. a real eye opener! JAIL TIME.. Messi, Sanchez WOW! I know suspended sentences but still… meanwhile Sky Sports just want to extort & censor the lot! 🤫 They really Disgust me!

@matthewmcnerlin231 2 года назад

@@iMannyFest why would jail time be relevant to image rights? This video is a rather over simplistic, and missing key concepts- one of the poorer videos from the channel

@iMannyFest 2 года назад

@@matthewmcnerlin231 in your Dunning Kruger Effected mind yes.. I’m sure! 😏

@matthewmcnerlin231 2 года назад

@@iMannyFest Unfortunately for you that nonsense that is psychology (such a laughable subject) I have an extensive legal education and have written on this topic on many occasions. I believe that you have demonstrated your own effect. This is a civil issue, and therefore jail time is not warranted. I can educate you on image rights if you are capable? My credentials are apart from professional exams are a LL.B, LL.M and an impending PhD in law so perhaps be careful my dear child in who you are insulting

@adaldi_ 2 года назад

Quality content and animation as usual. Where else would you get weekly animated video this high quality and more importantly, a drawing of Mourinho's face on a perfume called 'Parfum De Mou' and on a ring. Appreciate the videos you put out Tifo!

@ottooctavius5855 2 года назад

The 'club' and 'player' caps being illustrated as hats was funnier than it should have been 😄

@FootballDrawn 2 года назад

Love the coffee-shop jazz music. Tifo strikes again with another masterpiece ⚽⚽⚽⚽⚽⚽⚽⚽

@unthoughtwords 2 года назад

There's something profoundly sinister about a club being able to own a player or manager's picture, signature, name, etc.

@StyledObject 2 года назад

It's not like he wasn't paid millions in exchange

@samshaw1443 2 года назад

@@StyledObject that’s true but also not the point

@typicalnewyorker5993 2 года назад

It’s a worthwhile point

@samshaw1443 2 года назад

@@typicalnewyorker5993 it’s true they make millions but also true that clubs owning their entire image is sinister

@JimTheFly 2 года назад

This makes me think of the stuff that WWE did for decades. Apparently the talent contract says they own the stage name, real name, autograph, etc. etc. It's insane.

@MrDolarhyde88 2 года назад

These are the type of videos which I love the best and what made this channel great in the first place.

@WowFoilage 2 года назад

Truths.

@obaloluwaoloyede4479 2 года назад

I really miss "click the link in the description to try it now"

@jamestran3035 2 года назад

So this explained why we have Man Red, Man Blue, London A…in PES

@Kingstriker294 2 года назад

So basically this is similar to an IT contractor earning through his limited company as against being a perm employee at a company (at least before ir35 was enforced strictly this year).

@CJ_Yo_ 2 года назад

In the very reductive concept of either using image rights, or paying yourself through a limited company, as workarounds to minimise the tax you pay on your income, yes. However, an IT contractor probably won't be getting paid small amounts to use their face, name and associated brand on company or third party merchandise and advertisements though, as a professional footballer would. Image rights also have the 20% of total income cap, I don't believe (before IR35) that there was a cap on the income you could earn through using a limited company to filter your income from an employer.

@ex48bw 2 года назад

2:30 That's odd - I don't remember anything in the news about a spate of people being barred from passing 'GO' and collecting £200.

@ankit99ize 2 года назад

"Parfum de Mou" sounds like something a twitch streamer would sell.

@nguyennguyenphuc7462 2 года назад

Very informative video. Thank you tifo

@matthewmcnerlin231 2 года назад

While the content is normally in-depth, there are glaring omissions, missing context and the lack of knowledge on image rights as a whole. This is an extremely basic video

@emmanuelboye2252 4 месяца назад

Absolutely mindblowing

@GodMcQueen 2 года назад

*Very much appreciated.*

@harrymcmullen2227 Год назад

Maybe the most necessary video explainer in football

@Trequinho 2 года назад

Top video today chaps 👏👏

@will_from_pa 2 года назад

Is it income? Yes? Then why would it be taxed differently?

@mnm1273 2 года назад

Because taxes aren't the same for direct income and businesses.

@Nyante 2 года назад

The direct salary is seen as personal income while the image rights money is seen as a company income

@bentn13 2 года назад

This is impressive.

@footballnation8030 2 года назад

Hi Tifo what animation platform do your use

@dubs31 2 года назад

So now I begin to wonder...that ridiculous Ronaldo goal celebration is more than likely done so any image taken and circulated of him, he will make further profit off? Oh, Tifo. Doing my head in first day of year to last. It truly needs no new information until 2022. I mean, I still catch myself singing "Points are bad. They're really, really bad..." 6-months later. Makes me chuckle, but that's besides the point. Happy 2022 to you all. I'll have a long lie down, and reset for the new year's goodness -- that will no doubt be arriving. Cheers.

@jgv2699 2 года назад

Yes

@daye8734 2 года назад

hate how much this reminds me of the Dybala move, sigh

@AnthonyTobi333 2 года назад

Remember when zlatan ibrahimovich said he wasn't aware of who sold his image rights to EA sports for FIFA

@samc4451 Год назад

Damn good video

@georginapacella3553 2 года назад

Good videos

@Silvy1Noe 2 года назад

muy bueno !!!

@joshwilkin4329 2 года назад

I love that Logitech F310 controller 🥰

@WowFoilage 2 года назад

Doing IRC contracts first is mind blowingggg

@Tris2000 2 года назад

Really interesting. But aren’t you worried about using drawings of footballers like Ibrahimovic in your videos? Surely, as these videos are monetised, I assume, you are benefiting from their image as much as on a computer game. So does Tifo have to pay image rights or does it not count in this case. Genuinely interested in this!

@mnm1273 2 года назад

I'd assume there are three key factors. Using drawings means the only debate is about use of image (and not copyright when using photos), the images are used within the range of fair use because it's commentary (which generally allows you to use material you ultimately shouldn't) and finally because it's not using the image in the same way as image rights companies. Image rights is all about using the association with a player to sell, here the video is about football with the images being used as illustrations not selling points.

@lucianogoni7172 2 года назад

Muy bueno amigo

@whufc-essex 2 года назад

Soon clubs will have contracts of the players souls

@user-xu4mf5ev5d 2 года назад

非常喜欢你的视频！爱你

@balham5606 2 года назад

Thanks

@ferrousallotrope 2 года назад

I love the fooseball endings.

@normacordara9702 2 года назад

Muy bueno

@NobbyNobinho 2 года назад

With all this in mind, are Tifo ever at risk of being sued by a player as a result of one of your videos? Is safely bypassing that something that you actively have to look at as a channel?

@matthewmcnerlin231 2 года назад

A rather simplistic overview, but a decent approach to convey to those without a legal background. The analysis lacks the other spheres of image rights that lead to the content in the video which is extremely vital to the understanding of how these elements come to be.

@Mysterialic 2 года назад

I'm not even surprised to know this exists at this point. Pretty sure some club is going to end up paying a whole billion for a player and his whole complete set just a couple years from now.

@RumbleRed 2 года назад

That man u player at 2:58 is looking a lot like pewdiepie

@faizolmai5844 2 года назад

Beckham *

@migtasti 2 года назад

Wait until footballers’ images are turned into NFT’s…

@GarnachoEmpire712 2 года назад

Rugby team Warrington wolves did that

@AM2K2 2 года назад

John Terry bought his wife an NFT for Christmas

@charlesray9674 2 года назад

🤔 And if player decided to be paid in bit coins or its equivalent?

@akhil8186 2 года назад

Arsenal: Harbingers of change The WM formation Arsene Wenger's focus on diet and nutrition Image rights Wengerball

@600HP_Camaro 2 года назад

Aurelio DeLaurentiis disapproves of this video.

@andrewbainbridge7800 2 года назад

Why upload at 7am?

@eoinfitzsimons 2 года назад

Morning vid for some I guess

@MrLaughinggrass 2 года назад

Surely the prison sentences were suspended that's why they haven't served any time in prison? They will if they do anything else wrong. Mentioning that would have been wise as otherwise it gives the impression they got off because they are footballers. In fact it is very normal for these kind of sentences to be suspended if it is a first offence.

@flux202 2 года назад

Concierge music.

@danpreston564 2 года назад

Rich people are always finding ways to ensure they get more money and dodge more tax.

@sergiowinter5383 2 года назад

The majority of taxes goes to other rich people: politicians. Rich x rich

@croccroc4000 2 года назад

Please do a "What went wrong with Everton" video, As an Everton fan since David moyes left for man utd it's been a revolving door of managers, huge money has been spent, and a lack of focus on our academy. I am personally rafa in, we need stability and a clear vision, and a revolving door of managers makes it very difficult to keep a clear transfer policy and sacking benitez will just be pointless, I don't believe many managers in the world will of done much of a better job than benitez this season, with injuries etc, and we've had brilliant managers like ancelloti and still underperformed. I believe the issue isn't rafa, or any managers, but Moshiri. He is absolutely clueless, chucking huge sums of money at players who've completely flopped, when we had David moyes for 6 years, we consistently overpeformed, and even finished top 4, and we had a transfer policy of signing cheap, wasting no money and getting in players who fit in our system, For example Seamous Coleman for £60 000 and went on to be a club captain and one of the best right backs in the league in his prime, same with baines and many others. But since then, 6 managers in as many years and our best finish being 8th, moshiri needs to back rafa and keep him for a long term project, although it may be a meme, "trust the process" it clearly works with arsenal being a good example. If you did a video on this it would be really interesting

@ZeImmortal 2 года назад

I agree

@danielboard9510 2 года назад

Is there is a real dichotomy, between asking me for money and your beautifully delivered video's?

@tomokaramolko8560 2 года назад

Less image rights and more training and goals, Pogba

@sharkr3283 2 года назад

Surprised you used Pogba’s pic everywhere instead of legendary Sangare.

@seanmackenzie1449 2 года назад

So players get 45% of their contract salary taxed? Say you earn 100k p/w they actually take home 55k?

@jubbujzulu 2 года назад

Not really, no. The highest rate of income tax in the UK is 45%, which is paid on amounts earned through employment over £150k per year. Below that, you get a tax-free allowance of £12,500, meaning that anything you earn up to £12.5k per year does not incur income tax; anything over £12.5k per year up to £50k incurs income tax at 20%, and anything over £50k up to £150k is taxed at 40%. For footballers earning millions of pounds a year, they will pay income tax of 45% on the vast majority of their salary, so the total amount of income tax they will pay will be close to 45%, but always slightly below due to the lower rates incurred at lower levels of earning. However, you also have to consider that they will also pay national insurance contributions on top of their income tax, which is more complicated than income tax to calculate but will reduce their take home pay by a few %, and any pension contributions they make will be deducted from their pay before it is taxed, meaning their take home pay will be less than 55% of their quoted salary.

@seanmackenzie1449 2 года назад

@@jubbujzulu Thank you

@jazzzzzz5626 2 года назад

I literally just type tifo on fifa 🤣

@arrinmixon5190 2 года назад

Sensible transfers NOW!!!!!

@marcelanoryadi9110 2 года назад

so if we make Arteta memes, we have to pay his image rights ?

@GarnachoEmpire712 2 года назад

No because it falls under fair use

@zaidanesem6635 2 года назад

As a spurs fan, this video triggers a bad memory

@denigster 2 года назад

wrong title - you dont describe image rights - you describe tax fraud

@sebastiansotto7632 2 года назад

and it is just going to get crazier with the rise of nfts

@Michaelkaydee 2 года назад

Evelyn and Jocelyn 😄

@robert2690 2 года назад

Think of it like this. A club owns your PERFORMANCE, you get paid to perform. A club doesn’t own your FACE. You’re not getting paid to look good, you’re not a model, you’re an athlete, you’re getting paid to perform your best using the best facilities, training, coaches, etc. So, a club has no right to use your face so they can make profit. A club gets millions of dollars as a reward for creating a good football team.

@datdude6849 2 года назад

Thanks helpful🙏

@heerendradigarse5024 2 года назад

i hate nfts🤢🤢🤢🤮🤮🤮🤮

@theboss-by5gd 2 года назад

@alahiri2002 2 года назад

This video has absolutely nothing to do with NFTs.

@basedjenny7362 2 года назад

Yooo

@clintstewart5545 2 года назад

Tottenham are so stingy

@InvaderZim742 2 года назад

Stupid, the club should own the image rights if they're willing to pay the players exorbitant wages. The ability to make commercial income off the player should be included in the contract. Players would still be free to sign their own endorsements separately.

@alansouthall8221 2 года назад

They should be allowed to come to any voluntary arrangement they wish

@joepiekl 2 года назад

Who should own the image rights is kind of missing the point. The fact is that not a single footballer would care about image rights for a second if it wasn't an opportunity to dodge taxes.

@SimoSensaiUK 2 года назад

@genuine guy this is the answer. I sell my employer my hours of labour, not my image. Same applies to footballers, it’s just clearly their image is a lot more valuable than mine

@TheHarshguy 2 года назад

@@joepiekl I though Image rights were about monetising yourself and creating another revenue stream? Different income should be taxed differently.

@robert2690 2 года назад

A club doesn’t own a player. That’s slavery.

@warrenmcgreevy4590 2 года назад

Contacts should be: “You only play for us for X amount of years and you’ll receive X amount of money per week. Yes or no?”

@Random17Game 2 года назад

International footballers are not average people winning minimum wage and in no way should not and would never again have such simplistic contracts. When big money is involved things can never be this simplistic, details can make a huge difference ( from someone who is studying Tax Law)

@sergiowinter5383 2 года назад

@@Random17Game Use BTC instead of money, there you go a less simplistic (and inflationary) contract

@Random17Game 2 года назад

@@sergiowinter5383 Bitcoin or whatever altcoin is not very relevant to the level of detail a contract of a big player needs to be

@tomokaramolko8560 2 года назад

These whigs of the judges are so ridiculous 😂

@GeliCarlosJ 2 года назад

i am very surprised that the top tax bracket in the UK is 45% and that that top bracket is so damn big. Basically all of the Premier League qualify which is fair but they are taxed the same % as the top CEOs and billionaires in the UK which is clearly ridiculous

@philthornton1382 2 года назад

It’s 45% of anything over 150k a year, it’s not exactly awful

@tobzdaman619 2 года назад

@@philthornton1382 Especially considering that monthly take home from £150,000 is still £9,555/month aka, what someone on a total salary of £21,000 (~1400 monthly take home) makes in 7 (SEVEN) months, I think it's fair

@GeliCarlosJ 2 года назад

@@philthornton1382 im not saying 45% is bad for the prem players yea thats fair im more of they should tax more those who make much higher than the prem players the ones who makes hundreds of millions a year compared to the few million a year most prem guys make. Maybe 55% for those ones but other than that 45% is pretty fair rate

@Kafuggi 2 года назад

Are the drawings on this video subject to image rights? 🤔

@mnm1273 2 года назад

Doubt it I'd assume there are three key factors. Using drawings means the only debate is about use of image (and not copyright when using photos), the images are used within the range of fair use because it's commentary (which generally allows you to use material you ultimately shouldn't) and finally because it's not using the image in the same way as image rights companies. Image rights is all about using the association with a player to sell, here the video is about football with the images being used as illustrations not selling points.

@richardmills5340 2 года назад

Thank you for calling Internazionale by their proper name, and not saying Inter Milan 👍🏼

@patrickgiordan5483 2 года назад

Imagine being sat there on 250k a week and thinking about not enough, let's starve the system rhat supports millions of hard working people on the breadline

@robert2690 2 года назад

Let’s not act like sponsorships and tv deals and investors doesn’t exist and solely make money off of the labor of workers. Stop it.

@sergiowinter5383 2 года назад

At least they do something while not robbing the population directly, like politicians do

@mattweiss7645 2 года назад

Nobody is making money off you in FIFA Zlatan! You haven't been good enough to even notice for 5 years. I'm pretty sure your character instantly retires when you start career mode.