A Japanese woman enters a watch store with zero knowledge. 

A bit of advice for new and old enthusiasts alike. Go into AD’s, look around, talk to the staff, try on some watches. It’s not just you that will enjoy it. Think about it for a moment. You work at an AD, 80% of the people you meet, are non-watch people looking for something to impress their coworkers or friends. They don’t really care that much about the watch; they just care about the status symbol. Along comes someone who most likely won’t buy a watch but knows everything about it. Talks about movements, designers, when what came out, and so on. I am pretty confident that someone standing behind the counter, with very little to do but polish glass, would far prefer a conversation with you, over the boredom between paying customers.

That guy is like the Japanese version of James May.

What a great perspective and video this is. I'd be interested in seeing a younger man's first impression of these watches as well.

Surprised to see no local brands like GS, Seiko and Citizen. Latter two have good choices for beginners.

Rei is absolutely spot on - many higher end watch shops are intimidating and unwelcoming. I've had over sixty years of experience as a watch collector/enthusiast and very rarely come across a really welcoming and friendly watch retailler. There is obviously pressure for them to sell and customers are simply the means of achieving targets and big profits. It's inevitable but unfortunate that customers, genuinely enthusiastic about learning more are put off by condescending, patronising and disinterested sales personnel. London is a prime example of poor watch retail sales behaviour. The only good experiences I've had here in the UK is with an Ernest Jones branch at Brighton, Churchill Square shopping centre. Watches of Switzerland branches I've found to be aloof and not too friendly.

Fun video! Interesting seeing a young lady's reaction to all the different brands and designs. She picked out a cool G-Shock! Thank You!

I own 2 g-shocks, a Gw 5610 with negative dial and a CasiOak GA 2100, both models have been modified to make them more to my liking, Casio is a great brand that unites enthusiasts from all walks of life in one big family

Very good initiative and Idea to introduce young persons and firstcomers to this exiting world of watches - Thumbs up to you Mr. Fukuda 👍

I don’t know man, but I think poor girl is looking a bit lost with all the information overload 😂

That was a very cool video, the world of horology sure is fascinating and deep.

I enjoyed watching your teaching style and can imagine it helped give her confidence in whatever she ends up purchasing.

Great video. Casio is great at getting also women into watches with their iconic Baby G series.

An excellent introduction to watches for those who are actually interested in learning. Though Rei-chan looked a little overwhelmed, I believe this experience still sparks interest. And reviewing this video in segments will allow her to dive deeper into the world of watches. Thank you, Mr. Fukuda. I look forward to more additions to this new series!

This is extremely enjoyable !

Getting young people involved with watches rather than phones is great for the industry

Awesome looking place with a lot of cool and unique brands. Also, as a fan of ITZY, it was fun seeing their collaboration pieces in the case! I'd go for a Zenith El Primero!

My biggest realization of the function of a watch is the legebility. Too much watches nowdays are too complicated and downright overcrowded with detail put in random places and not made in a way to be able to tell time at a glance.

Very cool!

Interesting episode. Loved it! A gshock is always advisable for youngsters. Instead of picking a Tissot powermatic 80 with plastic parts and no regulator, a nice Seiko 5 sports which has a reliable movement may have been a better choice.

I recommend a G-shock, very cool looking, incredibly well engineered watches, they've been to space and are modern icon and even been driven over by huge trucks weighing tons, try doing that with a rolex not a chance it would survive.

Good video

I really enjoyed this video. I thought she might have keyed onto one of the white strap g shocks! Next time you bring her, you might show her some Cartier! Of course, they are expensive, but if she finds one she really likes, it can be a great long-term goal!

No Grand Seiko :(

More local micro brands like KUOE, Kurono Tokyo and Makers Knot would be interesting.

G-shock Casio is very disappointed company for me. Last time I buy Casio 5600 King watch and the same year I saw that watch foggy. I call service and they told to me that they serviced watch but they can not quaranted the watch was not fogging again. I was bought this watch to use in different weather conditions, from sea to mountain temperatures, and watch was not usefulness in my situations. Very, very disappointed. Never any more G- Shock watch for me!

Seiko Astrons are my favorites

13:41 👈 Get this G-Shock!

No SEIKO? no CITIZEN? Perhaps best automatics/mechanicals made in Japan and around the world! What is Mr Fukuda trying to teach the young lady?

yay beginner knowledge video...

In the collection I currently have the following G-Shock watches: Casio G-Shock. Reference: GW-5000-1JF Casio G-Shock. Reference: DW-5600E Casio G-Shock. Reference: DW-5600BB Casio G-Shock. Reference: GW-002E. The one I wear the most is the GW-5000-1JF.

世界中に時計愛好家がいることを忘れてしまうことがありますが、私は海外の時計文化がどのようなものなのかを見るのが好きです。

All I see is Ami Paris 😂

Where is Grand Seiko? Just as good as the Swiss watches.

Show us the Seiko!!

the young woman is really adorable

her sweater cost more than the watch she picked

what kind of watch would you recommend for a car designer?

If you want to know the time ? Use your cell phone.

NO NO NO NO... NO WATCH OVER CLOTHES, SO TACKY!

I don't like wearing watches - in fact I don't like having any sort of jewellery whatsoever on my skin. Some watches have some cool designs though.

When i buy first watch by myself at that time,i also dont have much knowledge. Just buy the same brand (casio)😂 that mom by for me when i am young😂 at that time didnt have internet and dont knew from magazine.😂 After grow up when internet isnt famous yet…. also buy first automatic watch That look good cuz the shop keeper just bring it out. Also dont know much about it but decide to buy it… And its a very good watch (Rado diastar)😂

えええ二郎系

hmm, i dont see her entering the store

Also known as EVERY WOMAN that walks into a watch store.

HEWWWWWWWWWWWWO! AE HEWWWWWWWWWWWWWWWWO! HOW MAY I HELP YOU? I NEED A TOTOW? TOTOW? WHAT'S TOTOW? YOU DON'T KNOW TOTOW? I AM SORRY...I DON'T KNOW. YOU NEED TO LEARN SOME IGNAWISH! INGAWISH? YES! INGAWISH! IN INGAWISH, TOTOW MEANS Top Off The Oven Watch!

She's kawaii as all get out and apparently a cheap date as she likes GShocks.

Some of these watches are really ugly; I didn't see one that I would buy. I prefer a Seiko dive watch, a Tudor or a Rolex Submariner

Zero time on her hands?

While G-Shock has a place in watch history, I think the mechanical watches stand high above, she was very typical in her attraction, blingy and shiny.

This woman was not a good first guest of the show. She did her best to seem interested, but her eyes glazed over from the very beginning. Like so many other women before her, being man-splained sports, or tools - or watches - she really could not give a fig about the topic. But, she wasn't going to turn down the opportunity to appear in a filmed programme.

very nice !

When it comes to fine imitation watches, nkuwan delivers. I've bought from them several times, and I've never been let down.

LOL at them showing her the Tissot watches when Japan makes a lot better watches than Tissot :D