An introduction to the topic of stakeholders using the technique of stakeholder mapping developed by Aubrey Mendelow. A level Business Studies Revision from TakingTheBiz.
Thank you so much for the video! I understand this much better now. I have a question though, is this matrix used only when it comes to a specific decision, or also just generally? If it is used generally, then how would you know where to position your stakeholders?
Great video. very explanatory. I have one question though. In the McVities example which stakeholder will you classify as to "keep informed"? Thus Which stakeholder in this example high interest and low power.?