A recyclable t-shirt and the brand Armed Angels behind it 

I am looking at this fascinating t-shirt made by Armed Angels in this video.
The shirt is partially recycled and contains an NFC chip in the sleeve that was made to extend its afterlife once you're done wearing it.
Armed Angels is a German clothing brand that set off to fight the broken fashion industry with its eco-friendly and ethical garments.
Check out how this brand works with circularity to remove as much waste as possible from one of the most polluting industries on the planet.
Hop around:
00:32 - Brand rating
00:53 - Armed Angels overview
1:27 - Their customers and segments
3:28 - Their design language and visuals
4:42 - Armed Angel's competitors
6:42 - Messaging and communication
8:15 - Advice on starting your ethical fashion journey
9:25 - Some bloopers
Their Black Friday sales experiment:
www.mynewsdesk...
Interview with the founder Martin Hoefeler:
neubau-eyewear...
A circular fashion agency:
/ circularfashionsystem
🧑‍🎓 Product Marketing Alliance 👩‍🎓 Use this link to get 10% off of any course:
certified.prod...
(This is an affiliate link, if you make a purchase, I get a kickback from the PMA)
Come say hi on Instagram:
/ theviktorwolf