As the world of search evolves at a dizzying pace, SEO professionals are grappling with existential questions about the future of their industry. Can tried-and-true strategies like link building and keyword targeting survive the rise of AI and large language models? How can content creators adapt and thrive in an era of infinite content generation?
Bernard Huang, founder of leading SEO software Clearscope, is at the forefront of these seismic shifts. With deep expertise honed over the years as an SEO consultant and growth leader, Bernard brings a wealth of insights to the table, and I’m delighted to have him on the show today.
In our conversation, we explore the cutting edge of search technology and strategy. Bernard digs into the game-changing potential of topical authority and information gain, dissects Google’s evolving algorithms, and talks about a future where user engagement reigns supreme. He introduces his pioneering “Ranch-style” approach to content creation and shares how ClearScope is evolving to meet the needs of SEOs in this brave new world.
Whether you’re a seasoned SEO veteran or a digital marketer striving to stay ahead of the curve, this episode is packed with actionable insights and thought-provoking ideas. So without any further ado, on with the show!
#MarketingSpeak #StephanSpencer #BernardHuang #SEO #SearchEngineOptimization
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28 сен 2024
