In addition to being one of the most authoritative industry voices, Madison & Wall founder Brian Wieser knows a thing or two about French chocolate. Let's call that the sweet stuff (a very worthwhile first few minutes) before we dug into what's looking sour: ad spend.
Ad Age's Parker Herren broke down that data, and we caught up with Wieser to get some additional context and discuss what agencies should consider as the year ends.
It's not all doom and gloom but rather a reality facing all brands, publishers and agencies. Call it a little reset with some nice green shoots to work with.
30 сен 2024
