I first chanced upon Addiction Tokyo when I went to Tokyo back in 2013- I was browsing the beauty floor at a departmental store and came upon the Addiction Tokyo counter. As a WOC, what struck me about the brand was how pigmented and inclusive their shade range was. I cannot remember their complexion products, but I remember that I got myself some eyeshadows and lipsticks and they were magnificent - creamy, highly pigmented, top-quality eyeshadows and hydrating yet long-wearing lipsticks. Of course, years have passed and I no longer have those makeup products, and so, it's really lovely to see you featuring them! Everyone talks about K-Beauty these days, but I don't find a lot of K-Beauty brands to be as inclusive as this particular J-Beauty brand. Thanks for the brand refresh - I'll have to get some new makeup products from them... I don't need another blush Alicia but you tempt me so!
What a great story! Yes, Addiction Tokyo is definitely more diverse with their shade range. I didn’t see their complexion range, but I’m far too distracted by their blushes anyway 🤷🏽♀️ And I want more of their Lip Serum Tints 😮💨🫣
Thank you so much!! 😭 I wanted to give you all the best I could. And didn’t want this haul to be a regular “LOOK AT WHAT I BOUGHT!” I truly wanted to give you an experience, and I’m happy to know that I accomplished that 🥰
Hi Alicia, thank you for the great video introducing Addiction Tokyo! I might pick up a several items when I am in Japan this autumn 🍂 😍 Your swatches are really helpful but your demo in using those muted, soft, subdued colours and different textures to create subtle nuances on your skin is inspiring and really helpful. As a Japanese based in U.K, your appreciation for japanese aesthetic in your Fude and Suqqu videos always gives me smile and makes me happy❤😊
Thank you so much!! 😭 One of these days I would love to visit Japan. And bring an empty suitcase just to fill up either cosmetics, brushes, stationary, and anime statues 🫣🤣
I'm so glad you posted this. I discovered Addiction Tokyo, and many other Japanese makeup brands, a few years ago after seeing renowned makeup artists and Japan based bloggers rave about the brand. I previously purchased their items through Japanese proxy sites and I was relieved when the brand launched their U.S. site last year as I wasn't sure they would ever expand to the west. I'm a dark tanned WOC and everything I have from the brand shows up on my complexion beautifully. I have 6 of their eyeshadows, 2 blushes, 2 lipglosses (discontinued), and 1 lipstick. I love how soft and wearable the makeup is and the overall quality is amazing. I plan on purchasing their nail polishes next.
I must admit that I have never heard of this brand. I’m also not proud to share that I had a preconceived notion that Asian lines (excluding the Patricks, of course) offered products that overall are far too subtle for me to even consider. Well, clearly I was wrong. There is definite impact here albeit with a softer delivery. I love the glow from within looks. I love how the formulas all work well with each other. The highlighters are screaming “buy me!” Watching them melt into your skin and offer serious glow without looking glittery is truly a presentation to behold. That yellow blush brought something totally new to the table. Wow! It was just gorgeous! Even the beigey blush had impact. Seeing the colors in the pan had me thinking I would not be able to detect them on your skin. I was wrong again. Finally, what you did with the eyeshadows… the blend, the textures, the easy application…. Beautiful!
Thank you, Evelyn! I was also pleased with the color payoff, despite the softer shades. Sahara Sun is alotta fun 😎 and fun to combine with the other blush shades. Wild Ginger is superb-I wore it again today, and it’s an effortless flush!
Great video Alicia! I recently tried Addiction Tokyo a few months back and OMG this is a beautiful brand. I adore the pearl blush I got in Sky Flower and the lipstick extreme shine reminds me of Suqqu and Chantecaille, but better than Chantecaille bc of the shade diversity!! Can’t get enough of Japanese beauty!
@@aliciaarcher Just re-watched your vid, bc I'm picking up MORE Addiction Tokyo. I also want all their blushes. I'm love with their Pearl Blush formula, it's replacing my need for the Suqqu melting powder blushes! And OMG their lip shades and formulas are the best. Also love their SP Sparking eyeshadow. I can't get enough of AT!
Alicia, I have a friend who's Japanese and wears very little make-up. This brand would be one that she would be very comfortable with using, yet not so much all of the cheek products nor any of the brighter mattes on the eyes. She simply likes to add a very light shade of sparkle dabbed onto her lids and that's it. She wouldn't buy from Suqqu as it's geared more towards the Western make-up wearer. I gifted her a Suqqu lipstick at Christmas and she initially was weary of it due to being a soft berry tone. Once I showed her how to sheer it out, she was happy to wear and accept it. We're looking at very different cultures here and the Japanese simply do not feel the need, in general, to wear colour or vibrant colour. I actually feel that Addiction Tokyo is much more subdued than Suqqu. I haven't seen the products available from Addiction Tokyo, but I'm guessing that there wouldn't be brighter shades such as blues or greens etc., or I think you would have tried one of these. I wear all different types of make-up from very soft to nice and bright, depending on my mood or what I'm wearing. As much as I like the lovely soft looks you created with these products, I already have many similar types of shadows, cheek and lip products in my collection that look exactly the same. I too, like a nice muted cheek colour and on my eyes too. As I have a small face and features, the last thing I wish to do is overwhelm with colour. An example of a few of these are the Mediterranean Quad from Chanel, Golden Bouquet from Dior and several other shades from a variety of products that will do the same thing. I like a nice soft brown on the cheeks, as it's all I need. I do add a tad more colour to my lips due to not having much pigment in them naturally. I liked just about all the shades you chose for yourself. I didn't like the yellow blush and would rather see it mixed with something else like an orange/peach tone, I felt the muted mauve highlighter was far too cool for your skin-tone and didn't like the matte lip colour. One thing I was curious about, was how the cream products, specifically the eye-shadows held up in the heat and whether they creased? I can get away with blending out an eye crayon, yet they aren't as soft as those eye-shadows. I loved the shades you chose in these cream shadows but worried how they'd go on my eyes. I have several of Chanel's Baume Essential Sticks and sometimes use them on the cheeks whilst dabbing some finally milled highlighter over the top to add a little more colour. I enjoy playing around with pigments, so really don't need anything more. I already call myself the mad scientist of make-up. I think you'd have fun with those products from Rabanne that are meant to assist in changing product around. I've been watching your older videos again yesterday and overnight. Do you still have the Backstage Dior Cheek Glow Palettes? I was desperate to get that Copper one but they stopped production before I could get it.😢 I also saw you with the two Burberry Cheek Palettes too and was curious as to whether you still have them, forgotten about them or never survived a declutter? You should go back and watch yourself in these videos to see how excited you were over these products and ask what happened? Do you still use them and if not, why? I also have the Burberry Cheek Palette in the Light-Medium and just love it! Still have the Dior Glow Palettes too. I've never liked brightly coloured cheeks on myself and happy to use the more muted tones like you've shown in this video. A favourite I like to use as a blush is the Chantecaille Cheek & Eye Palette that came in the fluorescent green packaging. I also love the Suqqu pre-Summer 2023 (?) blush in beige with the green marbled throughout that looks like the light brown you used. I'll have to see if Addiction Tokyo is available to us in Australia, as you never mentioned the prices of the products and that's something I'm curious about. Not happy about the products coming in plastic packaging when there are palettes that can be bought to place them in. In this day and age, we need to be more responsible. Okay, I'm finally done! Take care, Kris.🇦🇺💖👩🏼🎨
Hey Kris! That’s an interesting take, in regard to AT being more subdued than Suqqu. Perhaps their highlighter led me to assert that they have more punch, as Suqqu highlighters don’t have that texture. And I see your point about Stellar Dust-I’ll experiment with my lilac shades! It would look beautiful with Blooming Romance 😍 And Sahara Sun I can apply either with Danessa’s Bellini, or Pat’s Nude Venus. I still love the Dior face palettes, and those give major sparkle. The Burberry face palettes are wonderful, and I saw they released new lipsticks 🫣
@@aliciaarcher I must say that I've never tried any highlighter from Suqqu, so can't compare in that regard. Just from the colour stories that Suqqu come out with appears more like they would apply to Western taste rather than that of Asian culture. Of course, I'm not saying that's always the case, as they can be quite subtle too, colourwise. I try to get my friend interested in make-up, yet she's happier with that little bit of "twinkle", as you call it, on her eyes and that's it. My favourite blush is the Glow Blushes from Lethal Cosmetics. They can look quite bright at first glance, yet can apply sheer and be built up. There was no way I was going near the yellow, yet it looked great on Angelica Nyquist when she applied it. She didn't use the lavender as it wasn't a match to her skin-tone, yet I love it. That's when the fun of make-up comes in and we can manipulate these products to create some very interesting looks. I'm so envious that you got the Copper Palette from Dior. I was going through getting my favourites first and Copper was nowhere to be found when it's turn came. I picked up those Golden Matte Lipsticks (L/E?) from Burberry at Selfridges in the two shades left, as only three were released and I already have Russet in the satin formulation and a few from the limited edition Pearl Shades, so didn't miss that. I've never seen these anywhere else. I haven't heard too much about the new range and assumed it may be a reformulation and re-packaging. I don't know what's going on over at Burberry Beauty except for 'not much'. They were doing so well with those Cheek Palettes, the Runway & Monogram Eye Palettes, the Face Palette and then it's been pretty quite except for a new Foundation, Powder and now the four Eye Quads. That's a brand I could easily run back into shape as Creative Director! I don't know if Isamaya has left or is just too busy with her own brand but they need to do something to keep up the interest. I'm up to where you've bought Natasha's Biba Palette whilst going through your videos. I would have added on more shimmer, yet in a silver or grey tone on the bottom row. You certainly shocked me with your Mothership ranking when putting Subversive so low. I always thought that it was Midnight Sun first and Subversive second. Maybe things will change as I move closer to present day. One thing I could never do is a Natasha Denona ranking, it's an impossibility!💖
Alicia, I just saw some photos of the new Burberry Lippies. Not sure if I'll delve into these as some of these very emolient lipsticks have a habit of wanting to escape from my lips. My worst experience was with a Chantecaille Lip Chic that wouldn't apply evenly nor stay in place no matter what I did. I may try one, but I'm happy with Burberry's satin formula which performs beautifully on me and is long lasting. We'll see.💖
Beautiful, Alicia, have a few products, hope the brand comes to EU! As it's sometimes such a circus, waiting/get a hold of Suqqu here in NL/EU since Brexit! I purchased a few products in Japan from this brand, all super good!!! Thanks, wishing you a wonderful day!!!😘😘🤩🤩
Just got my addiction Tokyo order today. Purchased during sale. Wish I would have purchased more. Tried 1 lip, 1 naturalized and 1 prism eye! Love all. Easier to order than Suquu! Can’t wait for you to order more Alicia!
I’ve been hearing more & more about AT…so your video was perfect timing! I’m about to go spend some coin on their site bc of you, lol! Love the dive you did into this brand, Alicia, thanks😊♥️
I’ll admit I’ve seen other videos in my feed on Addiction Tokyo but none caught my interest enough to watch. Until yours! Some of those taupe-y shades look right up my alley. My wishlist has expanded yet again!
i saw this brand at several dept stores and was intrigued. unfortunately they had the most insistent sales girls i’ve ever experienced in asia so i came away with nothing. really enjoyed this video and look forward to your future thoughts and hauls for this brand
Hi Alicia! OMFG I'm in CT and the heat and humidity are New Orleans level! I'm in HEAVEN! I haven't been back home since 2017 so this is a nice little present for me.
Omggg HOW LONG have I been waiting for this video!??! WOOOO SO great to see! I love love love this brand..their eyeshadow - I have Londolozi and it's my daily go-to: a perfect grungey kind of plum neutral with a dash of shimmer satin......their glossy lipsticks, their range of items...LOVE! Loved this video, what a delight, what a treat!! Thank you so much for your fantastic deep dive, as ever, Alicia! I wish they'd come direct to Europe now.....sigh
Hi! Not sure if you've heard of Florasis but I feel like you'd love their highlighters! They give the most soft, candlit, shimmery glow. Idk but they have some of the most beautiful highlighters that I've ever seen.
@@aliciaarcher gurl I miss jumping on every one of your videos. Bought a place out here; haven't bought any new makeup in ages 😂. Nothing like a big life purchase to cure spending on other things 😆 😆 😂 😢😁. Hope everything great with you!
The Cheek colors reminded me of ND Citrus Diamond Glow-which I used yesterday and plan to use today after seeing your video here! Such beautiful colors from ADDICTION TOKYO!
I think I pronounced it wrong because it’s spelled “Mariage” 🤦🏽♀️ Leave it to my poor reading skills 🫠 And I also pronounced “scintillating” incorrectly 🫣
@@aliciaarcher alrighty! They've got a new "anniversary limited edition" palette out. Thought it would be a good way to check out their stuff, without having to drop the $$ for single shades! (and since I've never ordered from them before, there's also the welcome offer, yay!) I wish someone had actually reviewed this though, coz the colors look a little light. Deciding whether to pick this up vs the Bobo Nebulae CH-1 + S02, and possibly the Koyudo/Yoshiki eyeshadow brush you used with the Prada palette! (And I'd defo get more use out of the brushes...sigh, decisions decisions when you can only afford one...aaarrghhhh!!!)
Absolutely stunning, as all your videos always are 🫶🤩 You had me hooked on to Suqqu, now I feel I must try AT😅 Are they good on mature skin? I’m 69 but not too ravaged 😂. Thanks again for your wonderful and inspiring contents 💖💖
