adidas LDN Flagship - In-Store Digital & Experience 

Hi Mohammad, our adidas LDN flagship store consists of over 43000 sqft (4000 sqm) spread over five floors, out of which 27000 sqft (2500 sqm) is dedicated to retail while the remaining space is being utilised for offices and warehouse.

@@raphaelsmykala2384 Hey, was the store designed in-house by Adidas or designed by an outside interior design studio?

@@GEORGE.M.M Hi George, we have an internal retail store design team collaborating with an external design agency. So from a pure store design point of view it is a collaboration. In terms of digital experiences we design them in house and develop them partially internally and partially externally. In case an integration into our digital eco-system is required it becomes automatically an internal creation.