ADOBE'S NEW Insane FIREFLY SHOCKS The Entire Industry! (FINALLY ANNOUNCED!) 

As a graphic designer i cant help but to find this very awesome. I know most people are unsure if they're gonna lose their jobs or something, but i try to accept that AI it's already part of this new era and it isn't going away. So i'm trying to find ways to use it to improve my work to new levels and with less time spent. i think it's a better perspective to look from.

Before people go all doom and gloom. I began my graphic design career just as computers took over the field. To the generation of designers that came before, the way their field was changing was probably the end of the line for many of them; but it opened the floodgates for a new army of designers to arise, for good or ill. Now, almost 30 years into my career, a new paradigm shift is emerging, on par with the shift from analogue to digital design. I will either learn how to keep up, or I'll be left behind. That goes for everyone already at least 10 years their design careers. The future is here ... again.

I am a graphic designer, illustrator, musician, and a teacher and I must say that this is a fantastic tool! Absolutely fabulous! And it´s also hilarious that a lot of people think the castle image at 10:00 is a good picture. So, as long as those people exist, the future will still need creative people who knows quality design. It´s nice to see that humans dont need to practice or learn or challenge their brains anymore in this area as well.

One hand - Absolutely incredible. The other hand - This is exponentially dumbing down the industry. We're going (hopefully not) to see more and more people simply expecting ai to create for them. I think we're sacrificing artistic skills for convenience.

I've played around a bit with Midjourney and mage space, but it's more fun to throw curveball prompts at it to see what shenanigans come than anything else. What appeals about Firefly (and I'm hoping Adobe grants me access the beta soon) is the "do not share" feature and hopefully a great solution to blending two or more images together. I'm a photographer and there's been so many times I've wanted to combine and reimagine several images into something new. It's an exciting creative prospect for me.

I'd like to see Adobe add an AI feature for lipsyncing in Adobe Animate since that is the most tedious part of being an animator. Amazing things Adobe is doing with AI though. I can't wait to use Firefly when it comes out.😍

For every one saying this is the end of art… Perhaps the same was thought of those who used an old school printing press with block letters to make books, when photoshop and InDesign came along… or when cameras were invented and previously the only option was to paint or draw. EVERY child is an artist. Life will evolve, technology will evolve. Learn, adapt. Or get left behind. Choose.

The thing I’m most excited about with AI is the idea of a CUI (conversational user interface) that replaces the GUI. Instead of having to take weeks and months to learn software, or even programming, you can naturally tell the AI what you want to do and it will do it. I can’t wait until the full operating system is like that. Right now it’s mentally taxing having to navigate a GUI and think about what the next step is in whatever you’re doing. Clicking through icons and menus wastes time. Also, think of older people who aren’t as computer savvy - if they can interact with technology without having to know how to use it, it will be a much less frustrating experience for them.

Bing and Adobe hitting hard. The AI is moving at alarmingly fast rate.

Creative people just need to adopt early on with digital tools. Creativity never dies.

Even though AI has the ability to do a lot of things we do as designers, they can’t take our creative ideas and direction and that’s where I feel we can’t be replaced. You have to have the idea in order to request it

Using this new program looks so easy and smooth. I am concerned if this gonna makes us very lazy and reduce our creativity for not solving complex problems. With prompt generators it was already quite easy but here you are constantly suggested what you can do next. I think artists have to be challenged in order for them reach higher creativity.

To all the creatives out there (from a non-creative), there's always someone who can use a tool better than others. Same in Midjouney, my prompts always resulted in stickman equivalent to others who have been messing with it much longer. None of the companies I've worked for will ever ask my teams (IT stuff) to divert attention and create graphics for stakeholders - because we'll all be too busy coding like 10x with our version of AI assists (likely every other departments as well) See you all at work!

In my opinion, all this movement in bringing AI to creative field, at the first sight is an exciting news. But my first concern is that new tool can push to down the value of the digital art.

2018 John goes to art school to be a graphic designer. 2020 John loses a semester (or 2) due to Covid 2023 John graduates with a a degree in graphic design. Poor John

I’m an artist/ designer and this save a lot of time. I don’t think this will threaten my career as much as the pharmacist (s) at my local Wegman’s.

As a designer this is the most dystopian s#!t I've seen in ages. It's gonna get pretty rough over the next decade as creative people start falling by the wayside. I have a sneeky feeling that the democratization of this tech isn't gonna help creative people but rather empower a select few who can wither the current storm. Most like big creative companies who will start churning out designs and creative work at high quality and breakneck speed. Survival of the fittest I guess.

I have been a designer and illustrator for 25 years and I can tell you this is awesome!!!!!! The time save alone - plus the ability to create within already created images. WOW.

As a hobbyist programmer, I am completely blown away by the quality of code at the drop of a hat that can be generated by AI. Recently, I had ChatGPT spin up a DENO based web server with a REST API route using NeDB as my file-based data store. I had to tweak two lines of code, and then it worked like a charm - and those two lines would have probably not needed editing if the slack jawed human who posed the task had been more exacting in his specs. Now this isn't code I couldn't have written myself.. but it would have taken me a few hours, and more than a few console.logs. If I wasn't old, and almost dead, I'd be scared shytless as a creator.

At first, I thought Ai was a bad idea. After trying out the Ai text generator, I think it will be a great tool to use. My only concern is copyright issues.

Most of the discussion here is very upbeat, even by creatives whose present skills are looking to be devalued or rendered completely obsolete. There is lots of precedence for disruptive technologies opening up new areas of vocation while extinguishing others (buggy whips to car manufacturers, etc.) However, it is not always good, is it? Think about architecture and building technology. Things have evolved to bring us cheaper materials, potentially faster building (though things like bureaucracy, unions, regulations, etc. slow things down nowadays), the ability to create much taller buildings. And yet, the passing away of the artisan-based systems have led to a world of buildings characterized by general ugliness. We cannot produce the kind of beauty in architecture that we once did. Much of that is a cultural shift more than a technology shift via Modernism and Post-Modernism but we don't even have the ability to do much of that anymore. The knowledge base has been lost to the extent that it is just not feasible to create buildings approaching that level of craftsmanship and beauty. The internet itself has opened so many possibilities and has indeed brought enormous good. And yet most of us feel that it, especially the social media aspect, has become a negative thing in our lives while at the same time depending upon it and genuinely needing it. This AI stuff scares me though. The speed with which it has come and the weakened culture into which it is being birthed troubles me. I hope I'm wrong, but the dislocation caused by this could be much bigger than any of us appreciate. I'm not sure we'll handle it well. We are not a confident, vibrant civilization any more.

This is amazing. But the AI images generated vs what trained artists create is like the difference between fast food and fine dining. You get what you pay for.

I am for progress but let's let artists be artists and computers be computers! They are so many other domains with repetitive tasks where AI can be useful. People say that this will not affect artists but I can't imagine an artist telling to a computer what to create and then choosing from the proposed options. What is a painter without his brush? What is a musician without his instrument? I don't know if I was very clear, but I think this is an important part of creation process. Maybe I am wrong but this is what I feel now about AI. It will slowly turn us into robots too.

The upcoming era will be advantageous for people who can describe things very clearly and to the point. Even you lack the artistic skills, the more you describe and provide information, they will get their art piece.

Canva also released Text-to-image with the same functions yesterday, pretty cool too. But I think Firefly is more advanced, can't wait to try

the brush feature, the outpainting and the vector feature are suuuuper useful.

I'm sure that the industry is really shocked with Adobe. This is a dream come true!

I think what would really change the game is when you can give an AI like Firefly an image i.e. image (including 2D art) and you describe what you want the image to do and the AI generates a series of images doing it. So basically a bunch of images that become like a few secs clip using your input image. If the consistency between images is kept, that would obliterate other AIs of the type so fast!

If Adobe can integrate this with Photoshop, it would destroy any other photo manipulation and editing software out there.

There are going to be a lot of designers and illustrators out of a job in the coming years.

I think vectors/software elements and png with transparent backgrounds are the most insane changes here

I remember old tv shows where someone would say “Enhance this picture for me” and I thought, that’s stupid, it’s just impossible, you cannot make a clear picture from a fuzzy one. And here we are, in 2023, it is really happening.

I thank God that when I got into graphic design I chose Adobe, cant imagine watching this video and being a Corel designer.

Problem is these tools can be used to falsely incriminate people by putting people in places and situations they never were.

Clock strikes 12 ,shocks the entire industry

Let's get our shovels ready cause man power gigs will soon be the only remaining thing as digital gigs are gonna be eaten up by ai😅

As a 28 year experienced graphic artist... Can you truly take satisfaction with something like this??!!.. I tried mid journey and I found amusement but no personal satisfaction in it... I didn't do it, I just wrote it... Anyone can be an "artist" with this kind of progress / regress

Thank you for your hard work in making this video. There are more and more new products on the graphics market these days and keeping track of their speed is quite difficult. I hope humanity can enjoy a new round of development and be inspired by new technologies to please the world with new fantasies.

There are those that say "AI it's just a tool" and others that say "Only those that aren't good enough should be afraid". Some compare AI to other technological breathroughs of the past and brush it off. I'm sorry but they're all wrong, AI is unlike anything humanity has come across. I do understand, however, why they keep telling themselves that, it's the least they can do to hold on. The truth is there will be no need to hire or employ a human that will cost money and take time when AI will make it so simple that any average Joe and Jane will just be able to ask for something, whether a design, a website, a video, etc. and get it instantly and for free. The sooner people realize this the less painful it will be. I suggest people start making a living with tangible physical things. Sorry, I'm just being a realist. I also believe that deep down inside all you guys know what I'm saying is true, it's just a matter of time and it will be sooner than you think. I trully believe this is the start of terrible things to come because of AI. Good luck everybody.

I really hope this takes over midjourney. I still don't understand why they refused to make a web app, instead forcing us to type stupid prompts that does not make sense to many of us, and then use discord to generate it. Firefly was smart, and they simplify the process.

I wonder if we hold the copyright ownership for the images generated by Adobe Firefly or similar software.

Now that the AI has taken up some serious speed, the world will never go back to the way it was. I will be waiting for thought-to-image and dream-to-video generators. I think we will be able to generate simulations on the fly that contend with reality; sort of like AI generated VR experience, but a lot more advanced.

Yes, can not wait. I have the problem today with converting a jpg content into an functional substitute in vector - it is really a long, long process. I use Adobe and hope they add it in the Cloud system

Don't worry graphic designers, we are going to enjoy those new tools and make great content. Most people doesn't care they just want result. We will play with these new tools and make the better of it. The only limit his our imagination. The catch is to use those tools and make them fit our customers needs and expectations.

Just because there is a super powerful tool, doesn't automatically mean that people are going to be able to use it. There'll still be a huge need for people with the right skills to use these tools effectively.

This will make human made art much more valuable, special, and unique. The value of art lays in the fact that it is inspired by the real emotions and fillings of the artist, that's something AI would never generate

Hope the same technology can be use in Healthcare system so that we can scan and Fix our diseases.

Has Adobe said if access to this will be an increase in monthly subscription fees? Or included in Creative Suite? Would love to use this but can't afford much more than what I'm already paying...

This take fix it in post to a whole new level

It seems that every time a new AI product is released, it's like ChatGPT is the first to come out, and then suddenly there's a burst of new products from all the big tech companies. 🤣🤔🤨

Social media “influencers“ are probably wetting themselves right now.

Well, the “skill gap” will not close. There will be a difference between people who know what they are doing and use the AI to improve their workflow and people who use the AI thinking it will automatically make them super good at photo compositing without putting in the work to learn how to do it in the first place. As a graphic designer, I am excited about the introduction of AI, it has the potential to reduce time spent on tedious and repetitive tasks so more effort can be put in actual design. Firefly sounds like it’s got some pretty awesome features

It would be great if we could reference actual images along with text based prompts. So you could upload an image and then say 'Copy this models pose' or 'analyse and apply this photographs colour grading'

I don't think this will be disruptive at all. If this gets to a level where I can specify amazing detail with simple words. The human creativity will evolve like 2000 percent. You see, most people think AI will create everything by itself which is not true. AI will essentially allow you to think and execute, can you imagine in 1h where you would probably achieve 1 creative approach you can now make 100 approaches in the same time-frame. The thing is that the ultimate result will be decided by humans, if we don't like it, we change it.

I noticed as ai and I have interacted, We’ve both become smarter. I have been able to find more answers and solve more questions than ever before. I’m a designer, writer, business man, educator, manufacturer and many other things and I’ve been becoming more of the things that were always there. Ai enhances what you already are. I am unique and so are you. You just have to learn what and how to ask questions So… “On your Mark!

Can not wait! Our careers may change drastically, but the creativity boost is going to be exhilirating.

I understand the dystopian outlook many artists share about AI taking over the art world--so how can we combat this (feeling)? If the AI art takeover is truly inevitable, we should make sure it is used as a tool to make "work" easier + faster so that we have more time to spend on creating art we actually enjoy. In an ideal world, wouldn't we all want to spend less time on things we don't want to do and more on things we do? I'd like to believe that art created with purpose, intention, passion, and emotion will always shine through.

Beauty is in the eye of the beholder, and every idea for art starts in your imagination. This will just boost artists speed of production because not everyone can tell the program what to do. Your just making expressing yourself through art easier. I don’t necessarily think it’s a bad thing at all.

Quite hard to predict where this is going to lead. The democratization of technology has always increased competition, and in the market that follows the law of supply and demand this has led to a specialists to charge less, or has made it harder to start a career in a specific industry. It happened with music, a field where it was already incredibly hard to make a living. It is happening with filmmaking, with content streamed instead that sold on dvd or broadcasted. Finally this has reached photography and graphic design. Good? Bad? No straight answer. But the old days where people used to enjoy doing their work the old fashioned way are definitely over.

CANNOT wait to use this for my design work!

Imagine when the goes full force into the movie making and not just pictures. Pro's and Con's but yet very cool.

I just had drinks with the *Entire Industry* and let me tell you - they were SHOCKED!

This is soo cool, big help to finish work more faster. Don't worry guys, clients from different industries are so busy doing their own stuff they wouldn't know something like this exist, as long as they are not in the creative or marketing industry.

This just makes me sad for Us. On the bright side, when AI does take over it will take the burden of looking after ourselves off our shoulders.

I think the best thing about AI art generators is it allows anyone to conjure images straight from their imaginations to fruition without the natural talents or long practiced learned skills that traditional artists use. They no longer need to become adept with the tools, mediums, and techniques of trained or practiced image artists, but can still be creative and bring their imagined images to life through creative prompt use. While it does diminish the skills and talents of true artists, it also opens the door for more people to generate creative images.

After google will be with A.I , RU-vid, gmail and others also update with A.I, we’ll connect A.I to our phone, it’ll be the most prominent digital assistant tools. Then one day someone makes a perfect internet virus with the A.I then it’s only be the A.I who plays the game with our identity.

People think this will kill creativity but this will only expand it. This will make people focus more on the creativity thats being created rather than the challenges that comes with the process of creating. The ones alive today will see it as otherwise since we have grown up with a totally different mindsets but when something becomes easier to do, it becomes easier to innovate.

Great content Question: what app d you use for your screen recording? Thanks

This sort of stuff is both crazy amazing - but also makes me curious how the discourse on AI and Ethics will evolve in the near future

[Brand Name]'s NEW Insane [Product Name] SHOCKS The Entire Industry!!!! (FINALLY ANNOUNCED!) which like, seeing this title on every single video is freaking annoying But also when you look at the huuuuuuge viewership jump after taking on the new naming scheme, I can see why the switch. I assume that RU-vid is going to tweak the algorithm to stop favoring this particular format since it's getting hyper exploited though.

Didn’t know what to expect and this blew my mind. I’m late to the game but not late to create so this was super informative.

Thank you for the content. I do not think it eliminates jobs, I think it brings colors in our monoworld, because to be honest, if we make something we mostly haven't the time to figure out all the program details. but we know what we want, so mostly we try around, but it never makes it to a professional. I think professionals can now focus on other things.

Guys, Graphic art is just going through we went through in the Music industry 20 + years back , suddenly nobody needed the big studios, and the people who had spent their lives' learning how it all worked. It was tough. But History has taught us, there is No point in fighting, embrace it and try to make it your own. People will always use the pre-sets, others will explore Has happened throughout history (just exponentially faster now). If I were 20 now, I would grab these things, (well I like to think so ) I also do hope, like the vinyl record renaissance these days, real "painted art", will raise in peoples’ minds once again, and artists can earn a living, doing what they love. Not I that I am knocking digital art in anyway. Graphic artists, or those entering the industry, will certainly find it harder to get reasonable pay early on.

good video! I really like your videos. I have a question: what tool do you use to edit your videos? What program do you use for this? or anyone else who knows? much appreciated

most knowledgeable video sir keep delivering many videos, sir.

Something to consider, the US Copyright Office has affirmed that the output of AI generative systems (text, audio, or images) may not be copyright protected. They essentially enter the public domain immediately. This will put a damper on their potential for commercial use.

Actually this is very cool I have great artistic ideas some on paper but I never had time to excel Illustrator and photoshop. Maybe it helps to bring them to life

It is a kick in the teeth for people that have worked all their life to create beautiful computer generated artwork

So when they zoom in on a person’s face in the movies and the quality stays perfect, it’s actually becoming true.

Just because I like to be sure of what I am hearing..when it enhances resolution, does it actually upscale to a higher resolution? Or does just do a really good job of sharpening up what is that at the current resolution? Does this work on videos too?

AI cant be creative they said...its only good in math they said. AI - Hold my beer.

"Those details" aren't there in the lo-res image. They are added from information collected by the machine learning software.

Oh man. This is a new level for architectural renders.

I'm excited to see this coming along - I love to create composites with my photography and from the look of it this will let me expand and develop my "creative vision" even more so it gets a big thumbs up for me. There will always be a market for the better more professional markets that keep the traditional skills alive - don't let the hype blind you to that!!

I went to the site on my iPad, my experience was that it isn’t available to use right away, first I thought it was because it wasn’t compatible with the safari browser so I switched to google chrome and still I couldn’t get to the page that allows creation so I don’t know what the problem is, all in all I’d be interested in trying it out, I think I’d even buy it just for fun because I’m such a huge fan of art....imo I’d have fun just doodling on it.

Why is the shadows in the wrong place. @ 3:30. Looks like the sun is coming in from the right of the screen, but the lighthouse shows it from the left.

Good job, the info is very useful. please more information on how to download and install.

Question! If I want to create a futuristic 30 page comic book from a script that I've written. Could that be possible with Adobe Firefly? It's been many years that I have tried to find an artist that can draw in parallel to my visions ! Eventually turn the comic book in 3D for VR! Thank you in advance for taking the time to reply!

Best explainer for firefly yet! Thanks.

I was honestly not expeciting much from this video but this AI actually has much more use than I thought

None of this will ever beat learning how to use a real pencil to draw on real paper, and then rendering it with real colour.

Looks great. Wonder when this will be available

looking forward to using this!

How long did it take to get access? Just requested to join the beta, excited to try some of this out!

Insane announcement! The various tools look really useful, and it's much more user friendly than Midjourney. Adobe is entering the AI wars and this only gets better for us as end users! Signed up for the waitlist, can't wait to test it out 😊

In my opinion, AI isn't a net positive - it's the destruction of actually learning skills and creating a world of lazy design work. Are Adobe trying to kill their customer base?

First we had the different stages of technology disruptions since the invention of the wheel displaced horses. This is truly technology at the speed of thought..literally. We have generated so much information and content over the past 30 Years AI tools like ChatGPT will be integrated or plugged into every data source over the web. Firefly is another tool that takes AI into graphic design. What industry is next? AI is truly the work from home technology.

Wow, I can't wait until these tools are available for video editing, wowwwwwww, it's going to make everything so much more damn easier and fun. I'm never leaving my PC again

Ai will never have the creative, emotional - feeling brain of humans, but it is AWESOME at reducing the time spent on the mind-numbing drudge parts of our design work. Does anyone here complain about automated logo packaging software?

Guys, simply it’s a huge change in this industry happening right now. What’s gonna happen to those guys who were spending days to create such photos?? 😊 hopefully they are not gonna catch us somehow in filmmaking 🤣