In this video, we will analyze customer behavior using SQL. Learn how to calculate Recency, Frequency, and Monetary as Total Sales (RFM) values from transaction data, identify key customer segments, and gain actionable insights and become a pro to nail your next interview or even solving advanced analytics at work. Perfect for data enthusiasts!
Here is the Insert Record to use for this exercise:
INSERT INTO customer_transactions (CustomerID, InvoiceDate, Quantity, UnitPrice) VALUES
(7, '2024-01-01', 2, 37.00),
(4, '2024-01-02', 1, 41.43),
(8, '2024-01-03', 7, 20.69),
(5, '2024-01-04', 7, 9.33),
(7, '2024-01-05', 8, 47.32),
(10, '2024-01-06', 5, 22.89),
(3, '2024-01-07', 3, 28.30),
(7, '2024-01-08', 8, 42.70),
(8, '2024-01-09', 6, 35.41),
(5, '2024-01-10', 3, 38.08),
(3, '2024-01-11', 4, 38.57),
(10, '2024-01-12', 1, 9.73),
(6, '2024-01-13', 6, 7.35),
(7, '2024-01-14', 7, 24.43),
(4, '2024-01-15', 3, 15.47),
(8, '2024-01-16', 8, 16.65),
(2, '2024-01-17', 4, 30.92),
(6, '2024-01-18', 7, 11.45),
(1, '2024-01-19', 2, 22.50),
(4, '2024-01-20', 8, 46.10),
(3, '2024-01-21', 4, 10.45),
(9, '2024-01-22', 2, 27.98),
(6, '2024-01-23', 6, 21.60),
(8, '2024-01-24', 7, 25.88),
(5, '2024-01-25', 1, 16.11),
(1, '2024-01-26', 9, 48.50),
(2, '2024-01-27', 7, 22.19),
(10, '2024-01-28', 4, 30.07),
(5, '2024-01-29', 2, 36.61),
(4, '2024-01-30', 9, 45.67),
(3, '2024-01-31', 5, 9.80),
(8, '2024-02-01', 3, 39.16),
(7, '2024-02-02', 6, 22.39),
(10, '2024-02-03', 8, 48.60),
(2, '2024-02-04', 2, 31.88),
(9, '2024-02-05', 4, 11.19),
(8, '2024-02-06', 1, 14.54),
(10, '2024-02-07', 5, 41.75),
(7, '2024-02-08', 9, 30.93),
(4, '2024-02-09', 7, 19.13),
(1, '2024-02-10', 3, 28.82),
(3, '2024-02-11', 6, 5.98),
(2, '2024-02-12', 4, 47.71),
(9, '2024-02-13', 1, 38.57),
(6, '2024-02-14', 8, 25.26),
(10, '2024-02-15', 3, 42.79),
(8, '2024-02-16', 6, 33.63),
(7, '2024-02-17', 2, 18.49),
(1, '2024-02-18', 5, 6.11),
(5, '2024-02-19', 9, 8.79),
(4, '2024-02-20', 1, 12.50),
(9, '2024-02-21', 8, 23.57),
(6, '2024-02-22', 2, 41.80),
(3, '2024-02-23', 5, 27.29),
(8, '2024-02-24', 3, 10.57),
(7, '2024-02-25', 6, 45.88),
(2, '2024-02-26', 4, 29.57),
(1, '2024-02-27', 7, 39.43),
(9, '2024-02-28', 2, 32.01),
(10, '2024-03-01', 5, 16.99),
(3, '2024-03-02', 1, 21.75),
(4, '2024-03-03', 8, 11.44),
(7, '2024-03-04', 2, 30.10),
(8, '2024-03-05', 4, 37.40),
(2, '2024-03-06', 6, 15.50),
(9, '2024-03-07', 3, 27.29),
(10, '2024-03-08', 9, 12.55),
(1, '2024-03-09', 7, 46.11),
(3, '2024-03-10', 4, 30.19),
(6, '2024-03-11', 2, 22.71),
(5, '2024-03-12', 6, 28.39),
(4, '2024-03-13', 5, 8.18),
(9, '2024-03-14', 1, 13.93),
(8, '2024-03-15', 8, 29.37),
(7, '2024-03-16', 3, 43.90),
(2, '2024-03-17', 7, 26.52),
(6, '2024-03-18', 4, 40.75),
(3, '2024-03-19', 9, 6.15),
(1, '2024-03-20', 2, 14.33),
(5, '2024-03-21', 5, 31.78),
(10, '2024-03-22', 8, 38.11),
(4, '2024-03-23', 6, 47.28),
(9, '2024-03-24', 7, 7.75),
(8, '2024-03-25', 3, 23.50),
(2, '2024-03-26', 1, 12.40),
(6, '2024-03-27', 5, 10.95),
(3, '2024-03-28', 4, 5.90),
(1, '2024-03-29', 6, 36.17),
(7, '2024-03-30', 2, 33.28),
(10, '2024-03-31', 9, 24.15);
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29 июн 2024
