AI in Movies is Bad for Hollywood 

I thought AI was going to run the factory’s so we would be free to create art. Not the other way around…

AI is what is putting us photographers and photo editors out of work.

I’m in agreement with you for the most part…maybe ay 98% in agreement. I do think the Beatles’ use of AI was acceptable for their song “Now And Then.” It was simply used as a tool to separate parts in a recording, so they could extract and use only the parts they wanted to go in the song. Nothing that wasn’t already there was added to the finalized recording. So when it’s used for those kinds of applications, I think it’s fair. But I do not support AI art itself. I wish Late Night With The Devil hadn’t used AI; it could set a dangerous precedent.

I can't cut the AI use for "Late Night With the Devil" a break because those were still images, it wouldn't have cost them much to just commission an artist online or something, and even though they say their art department touched up the images I have a very hard time taking their word for it when the images still look like crap, no artist worth their salt would look at those images and give them the OK. I just can't fathom why they would choose to use AI for an element of the film that can be created so cheaply and quickly already.

Agree with every syllable you spoke in this video, Jeff. We are venturing into scary, soulless times.

Agree 100%. To quote Westworld: "You know what this means? It means *this* is as good as we're going to get." By replacing human artists with AI, we devalue the artists role, and would make them obsolete. Art is not just stimulation to make us able to endure our enclosures.

This comments section is pathetic. If you’re only watching blockbusters and franchises as your evidence for lack of creativity, then you simply don’t watch enough films.

AI is a disgrace to creativity and hurts talented artists who want to tell their own story in movies and television shows! If it’s only used as a tool to cut costs in special effects or animation, I’m for that tool in that regard, but we need Hollywood to stop relying on AI technology, I want to see more creativity in art. It’s the same reason why hand drawn animation has more expression than a CGI motion capture, Disney animated classics verses their live action remakes.

All spot on observations and concerns. Unfortunately, corporations don’t value creativity and in an increasingly capitalistic hellscape in seems as though the path we’re headed isn’t AI for good.

Wholeheartedly agree with everything you said Jeff, as you summarized concepts quite well. I hope policies eventually come into place where creators will be required to disclose use of AI in content creation; we'll then be able to vote with our wallets and choose to not support certain art.

Thanks for talking about this from this perspective. AI content is soulless slop and the people most excited about it are the dumbest most annoying people you know. That said, it’s inevitable that it gets better. Do not support companies that use plagiarized content (AI)

While the AI Carlin stand-up was initially posited as an AI creation, the creators have since admitted they wrote the stand-up and had an AI voice “perform” it. And I believe it. It’s not great or anything, but it does seem too coherent to be AI-written.

A.i. should be the least of their worries. People's lack of attention span should be more concerning. Theaters will be mostly shuttered within the next 5 years. Hollywood will be relegated straight to streaming.

Or AI will make it possible for creatives to make entertainment without the backing of a corrupt and immoral industry.

Classic films are like high end restaurant experiences. Ai films are McDonalds meals. Now, what do the masses consume more of?

I think Ai upscaling 2K DIs is passable as long as it’s done right with proper HDR grading. Shouldn’t be used on 35mm scans from years ago as it can smooth out image detail. 16mm or 35mm, do a new 4K scan out of it. 2K DIs, Ai upscale them to 4K as long as it looks the way it should’ve been.

AI or no AI does not matter. If the film is entertaining then it won't matter to the majority of people if AI was imvolved or not.

The CTO wouldn't dare to answer because of some licensing and IP rights. She wouldn't want to burn her own pocket.

Sadly, Hollywood has destroyed itself. They're using AI as an excuse. Where is the quality writing after the controversy of the writers strike?

Are they making a new alien pregnant horror movie

True creativity and quality will always shine through… for everything else, AI will do just fine. AI will show that 99% of Hollywood’s output is generic and dreadful because all it will do is make “more of the same” and not look any different. If you can’t tell the difference, that’s sad and shows how bad current movies are. This will leave the true genius writers and creatives / back room people to make actual movies that standout as awesome.

Good job bro

The 5/14/24 rel. of Dune Part2 4k disc has no Special features, Bonus material or Blu-ray(1080p) Disc, is this the beginning of a studio trend?

While I agree about the present state of machine learning creativity, saying that it can't in time "evolve" to be creative implies that anyone who as a child who creates derivative, uninspired art will only ever create such art. Another thing to keep in mind is that machine learning is presently the worst it'll ever be. It's only going to get smarter and more creative. In the process of making it more capable of coming up with novel yet effective cancer drugs, it'll become more capable of writing a creative yet touching movie script. Also, while photography reduced the need for portrait painters, and I could see human art becoming a niche thing, humans love humans and I don't see human generated art ever going away.

There may be a day when viewers will wonder whether this was Jeff Rauseo recording himself discussing AI in Hollywood or if someone told an AI, "Create a 12 minute video of Jeff Rauseo discussing the impact of AI in Hollywood and upload it to my RU-vid channel."

I grew up watching siskel and ebert on tv as a child as well as watching cartoons and sit com shows like the cosby show and who's the boss since I did not have cable tv. I just watched whatever was available with a tv that had a black and white color display with a dial knob to change the channels and messing around with the antenna with trying to get a good reception on tv with whatever I was watching tv. I got more into sit coms as I got older while growing up watching hip hop music videos in the 90s on mtv and beavis and butthead and even celebrity deathmatch lol. When I was not watching tv, I was playing video games like on the super nintendo or sega saturn. I mentioned these things because it's something I grew up that I got to enjoy and now ai will ruin everything to the point where almost everything will eventually be fake like the fake monopoly money board game but enhanced to look and seem real when in reality, it's just a virtual representation of what is happening in the real world. What's next, youtube videos will be turned into ai youtube videos with no one mention that ai will be involved because it's part of the terms and conditions because of force arbitration like what is already happening now with roku. Ai is the new buzzword similar how dolby atmos and dts when they first came out and similar to thx. Razer ruined thx with there marketing and plastered it on there products that have no real thx high audio fidelity in them just for the sake of making a quick buck and by cutting corners and doing whatever they could do to make a profit even when that means the quality has to suffer.

Anybody seen or heard of Star Wars or Disney? They have been using AI for years now.

Appreciate you speaking out about this. I worry very much that the average person just doesn't care or understand, and it's going to be too late when they finally do. Weather this is impacting people's livelihoods or the quality of what we see in the future both are important. You will get some truly inane comments to this which is maybe a bit soul crushing but don't let that get to you.

I think its more of this second screen writing where its dumbed down for people on their ohones while watching movies. This is what kills me.

First of all, thank you for the video and the time you invest in your content. Overall, this paints a rather dystopian outlook on the future. As others have mentioned, humans also learn from other artists and remix it to create something "new." The AIs or rather trained models can do this much faster. For instance, they can combine concepts, elements, art styles and whatever that have never been seen before in an image, or heard in a song. The question then arises: what exactly does "creative" and "new" mean? Looking at big-budget productions from Hollywood (and other countries), it's clear that they are already creatively bankrupt. With all due respect, Disney and others have released some of the most generic films imaginable in the recent years. They could just as easily have been written by AI, if not better. And why should there be a "creative stagnancy"? Humanity will adapt to the new technology and create new things together. Many creatives can benefit from AI because they can now realize their ideas even with limited budgets. Unfortunately, there is a lot of low-effort AI stuff out there. When using AI, manual intervention should definitely be involved and be part of the workflow. AI is currently a tool that should be used to further increase quality, not to churn out content as quickly as possible. Quality always trumps quantity. For example, CGI can be used to achieve great effects that would otherwise be impossible, or studios may produce half-baked work under time pressure. Most big-budget movies just don't look like they cost over $100 million. Regulations are always a tricky issue. People always fear what is new and unknown. People had similar concerns during the Industrial Revolution. With advancing technology, jobs are always replaced. Instead of trying to regulate or even prohibit everything, governments should rethink and consider things like UBI and the like. Ultimately, we have to get used to the fact that Pandora's box has been opened. We can't get rid of AI anymore. And what do you mean by "it's not real"? What is real? Every idea, every thought has existed before. Every artist has been inspired by something; nothing arises in a vacuum. What if someday a great film, music, or a video game comes out, and only later it's revealed that it was 100% made by AI? The view of the critics is very human-centric. Who says we are so special, or "the pinnacle of evolution", and that machines cannot also be similarly creative someday? Or just... differently creative? Criticism is absolutely justified, no question. But demonizing the technology seems absurd and overblown. That's at least my view on the matter. It's perfectly okay to disagree with me. At best, I just want to provide some food for thought. Thanks for reading, and I wish everyone a nice day and lots of fun watching movies!

I agree with your take on current AI, which is not true intelligence and is incapable of creativity. Artificial General Intelligence, or AGI, will be a complely different situation when it arrives (which is potentially within a couple of years, depending on who you believe). AGI would be capable of actual intelligence and creativity, which raises many questions such as can it effectively emulate its own experiences to draw upon, like humans do with artistic endeavours? Can it produce something as compelling as a human can? Could it produce something better than a human? To outright deny that as a possibility is the epitome of human arrogance. I don't advocate one way or another yet because we don't yet understand what we'll soon be dealing with. For better or worse, AGI is on the horizon and that means change is coming. Big change.

I don't like the use of AI in entertainment it sounds like it might take over more than what we expect I completely agree with you Jeff the first 2 Terminator Films already predicted this

It'll start slow. With toddler shows. Animation for kids. Most parents won't notice. It's a kids show after all... We're probably gonna see more talking corpses in Blockbusters. Grandparents won't notice, it might fit right in with their TV motion smoothing. Cynically, I'm just waiting for a scandal, were major AI usage gets revealed after a big movie release. The studios can even blame contractors, we see that already.

Modern AI isn’t AI

Some good points but ai is also a tool that creatives will be able to use to increase their productivity, it’s going to democratise whatever fields it’s used in. Maybe in the future the next blockbuster could be made by a few people in there garage and you won’t need the Hollywood system in order to make the next Avatar or Star Wars

I see it differently. A.I can be used to everyones advantage. It gives artists more tools and more power to create what they have in their heads. It gives normal consumers the power to create stuff they want. No longer do overpaid, woke screenwriters and directors in Hollywood have the power and monopoly to what we watch, now they have to compete with their own customers, which is a good thing. Do you think they would release Ghostbusters 2016, Captain Marvel/The Marvels, The Emoji Movie (Yes you may have forgotten about that movie but I haven't), Madame Web etc if customers had the power to create movies aswell? Those movies are so terrible, A.I would probably make a better movie in a minute. The same with some TV shows. I have seen so many fan edits, fan ideas and fan fiction that blows Hollywood out of the water. Just look at Asian cinema. You think Asians are afraid of A.I? They will probably use it to make more, better movies for 1% of the budget Hollywood uses. Embrace change and use it.

There's so many issues with "AI", the term itself being improperly used by Silicone Valley as an easy marketing method. It should be called AA for "Advanced Algorithms" or something similar. They are 100% dependent on a person to make them and all of the material online that they (illegally) scrape from - this isn't Artificial Intelligence that can think for itself. Just know if the Terminator becomes true, it didn't get there by itself - it can only do what it was programmed (by humans) to do.

honestly, isn't 100 copies of what worked before exactly Hollywood powers-that-be's MO now? They don't want new, they want success in their perception of safety. Risk leading to failed projects is unacceptable. Yet, their formulaic approach yields fewer and fewer rewards, thus also becoming a failure. But if they keep doing the exact same thing, it's bound to produce different results eventually, right?

HEY JEFF, did I miss an update from you about dropping the whole films at home thing? Not that the change is bad, just curious.

I think AI is going to be the possible savior of the film industry. They have been so lazy and lacking creativity over the last decade or so depending on prequels and sequels and remakes. It might just get some writers to actually get creative and hopefully studios will green light them.

I care more about Music which is my passionate interest, don't want Ai messing with music l listen to, be no emotion in it.

Sadly, AI is unstoppable, AMD and Nvidia have been making more money than ever thanks to datacenters and AI, Microsoft is investing more than $100 Billions in a datacenter and supercomputer dedicated to AI. In the next couple of years, tech and entertainment will rely heavily on AI

Hollywood is already in a state of cranking out as much product as possible just to meet the demands their data claims is most viable. They're not "out of ideas" they just hate risk. "A machine doesn't have a soul so it can't possibly create a whole movie." It's true that the chances of AI producing a complete feature-length film that's convincing and compelling is next to none...but they key is that they undoubtedly will use it for various pieces of the process, well enough to create a movie with a much much smaller team much faster. Someone will just need to be in charge of bringing those pieces together then polishing them. Luckily, there will always be at least one or two studios like A24 around to stick to human creativity.

Hollywood has been creatively and morally bankrupt for years, thats why we have all the reboots and trash.

this feels like a missed opportunity to promote unions.

genuine raw talent cannot be beaten

The trend toward AI is sickening. I’m not a fan of what Hollywood has become, but people are kidding themselves if they think the move is a good thing or will somehow make things better. It’s like we’re moving toward being a race of mindless “consumers”. No original thoughts, no creativity…just being spoon-fed computer-generated garbage for entertainment because it’s cheap and easy.

I do agree with you on the multiple devastating consequences this technology will likely have on society. However you seem to have a very simplistic way of thinking in holding AI accountable for the future surge of soulless content, which is unfortunately the vast majority of human made content we have witnessed more and more over the last decade. This is ultimately the real reason why Hollywood is likely to fall. Too much pointless content being made. Too much corruption, political propaganda and ultimately gatekeeping making it impossible for new talented creatives to break into the industry and make a living out of their art. The vast majority of people are sick of this. This is ultimately why there is going to be a huge divide in our society and why this technology will be welcomed by many who will see it as a tool to democratise creativity. Too many already hated Hollywood for what it represented. Now they have one more reason to hate it for the art and soul-deprived content it has been producing for over a decade. Another uber simplistic statement you make is the one on creativity. Try to define CREATIVITY before going off your tangent. What most real creative will tell you is that ART inspires ART besides your own personal experience of the world, filtered by our own unique lens and your own unique and personal artistic taste which will in turn inform our artistic style.

I was going to say Jeff. What creativity are you talking about? I love your videos, man, but Hollywood and Disney need to go down.

LNWTD may not big some big budget blockbuster, but calling it a small indie movie isn't entirely honest.

"all it's doing is pulling from everything it has learned and combining it in new ways." yeah, i hate to break it to you, but that's all that human "creatives" are doing as well. and machines will soon do it MUCH BETTER and much more creatively than 99.999% of all human beings ever could. so i can't wait to watch new TNG episodes that look like real TNG episodes in every way and are written as well as the best of the best TNG episodes.

No it won’t… thanks for listening.

didn't sag let ai be used for game voices or something? like after all of that trouble of fighting for protection from ai and then they said screw the game industry actors XD

In the concept art world we've been living under the threat of AI for a while. It's really nice to hear someone outside the art industry talk about how empty the promises of AI are. "Really advanced plagiarism" is a perfect way to describe it, and the widespread adoption of it by corporations (at the expense of human jobs) would be extremely detrimental to the industry. Thanks for lending your perspective and getting the word out there Jeff!

I know this isnt a popular take but Every time there is new Tech , all companies with a BRAIN look to see how it can be beneficial. Its called SMART BUSINESS. I Dont get why Hollywood is supposed to ignore AI

Where was this passion when AI was used in the process of recent mastering of releases?!? I thought it wasn't that serious??? Not to come off a bit harsh but I'm genuinely confused/off put by this video after the last.

Well done people don't understand Ai is not real ai

Honestly I think SNL would be improved w/AI. SNL has been a dumpster fire for at least two decades.

Guess all those writers should learn to weld huh? Only half joking. I am liberal, but was disgusted at the “learn to code” comments towards people fearing for their livelihoods. This is the prime example that should help us learn that the other political side isn’t dumb or evil, but facing their own fears and challenges too. Unfortunately, this hasn’t opened anyone’s eyes.

Same bs with Suno ai. The company keep saying it’s not stealing from copyrighted music, but that’s obviously a lie. The music on there sounds too close to copyrighted music, and not public domain music.

You are attributing human-like qualities to AI, suggesting that it has the ability to take, copy, and steal from other artists. I encourage you and individuals who may not have a complete grasp of AI to delve deeper into the subject and gain a comprehensive understanding of its capabilities. By doing so, you will come to realize that humans remain the driving force behind this technology. AI will not replace humans; instead, it has the potential to greatly enhance productivity and even foster creativity, as long as companies exercise responsibility.

Sorry mate, HUMANS already ruined Hollywood.

The AI can't do much worse than the other "Artificial" intelligence currently inhabiting the earth... 😊

What creativity? We're ALREADY getting the same thing over and over. Not to be overly cynical but look at the recent movies like Exorcist Believer, Halloween Trilogy from Blumhouse, or the recent Ghostbusters: Afterlife and Frozen Empire movies. I could go on and on. Hollywood hasn't had ANY creativity or original thoughts in a long time. Heck, aren't they going to reboot the Matrix now too? Ironically, Late Night With the Devil is an example of what movies need MORE of as it WAS creative. Other than a few exceptions here and there and other than little studios like A24, Hollywood lost its creativity a long time ago.

Saw a comment somewhere, that I thought was great, it was along the lines of, “Machines were supposed to work in the factories so we could create art, not the other way around.”

You mean like now with the constant reboots and re-race/re-gender everything?

There is no stopping AI. Arnold told us. I believe AI is just the natural progression of evolution. AI will be at the top of the food chain, replacing humans completely.

AI is gonna get us to a post-scarcity post-capitalism post-work utopia. We can all be creative and create and do our hobbies because AI is gonna automate everything and will run the world .... singularity 2045.... e/acc !!!

Absolutely agree with your thoughts Jeff. AI has its uses but it can't intelligently produce new creative content, it's more like an advanced search engine which spits out variable results loosely based on a prompt.

Jeff, what's the difference between humans being influenced by the books they've read and the films they've seen, and then writing a screenplay based on those? Why is that not "plagiarism"?

Bring on A.I it can't do a worse job than modern tv and film writing rooms

ITs how it starts, a little here, then a little there. The line gets pushed further and further, more and more artist lose work. Then, bam -- full AI movies. I will confidently say, I said no the whole way, and refused to give money or support. It's wrong.

Everything is a copy of a copy of a copy . . . . How many original films can you actually think of?? Woke is a bigger threat to Hollywood than AI, Everything has to have "The message"

you're not thinking far enough ahead. AGI or ASI will either turn this world into a true utopia, or it will wipe us out for all the insane cruelty we have committed to defenseless animals. either way, the animal holocaust will end. so i'm 100% supporting AI.

Sorry to break it to you. But we have mostly already stopped creatively. I haven't seen anything new for decades. It's all variations of things that had already been done. Either often or not that often so it may be harder to spot. Nowadays if sb claims that they saw something original it just likely means they haven't seen enough yet. And this learning-plagiarizing process, that's mostly how people work as well, unfortunately. But yeah, even without mindblowing environmental reasons, using anything AI oriented should be illegal. In the longterm it is a social undoing. But we know it will just grow.

A.I has no artistic flair, no nuance, no original ideas and will just spit out total drivel based on a formula that worked in the past, in other words, it's the ideal replacement for Disney's current writing staff.

I want to argue a few points here. 1. You argue that AI isn’t creative. I ask, are humans? There’s a psychological question of whether or not humans have real ideas. Can you think of a new color? No, they all exist already. Every “original” idea is based on another idea, literally the EXACT same way that AI works. Sharknado is just jaws and natural disaster movies with a comedic spin. The mcu is just comic adaptations with slight changes. Is AI plagiarism? Absolutely. So is humanity. Ideas are meant to be shared and built on but ultimately every idea is stolen from some other idea. Same as AI 2. Yes it’s bad right now but so was the internet. All AI does is what the internet or Google did in its infancy where it wasn’t fully developed yet. It gathers information, combines it and shares it. It’s the same thing that societies have been doing for decades. Was it bad that Europe came together and formed a bunch of different ideas, stole them and slightly altered them to create whole cultures? Things like French cuisine is great but it’s taken and altered from things like Austrian cuisine or Italian cuisine (I believe, my history could be wrong but even as a what if, this works) 3. It’s a tool. Just like everything else. Do artists personally gather the materials and create the canvas, gathering the dyes to create paints? No not often. They go out and buy the tools and use them. Did animation die as soon as computers started doing animation or cgi? No there’s great creative use of it in many situations. What’s different from an artist no longer getting the wood for their brush, and an artist no longer individually making the strokes? The artist trades out the effort it takes for convenience. I don’t see any difference between this and an artist typing into chatGPT or something hey paint me a beautiful sunset using an orange color that fades into red, it can even use hex codes for colors. It’s creativity through description. It’s writing. Which is art in itself. The only difference is we aren’t used to it yet.

I absolutely agree 100%, the thought that AI could be seeping in any new form of film, music, or whatever is just scary to me. Obviously with any new technology, there's definitely benefits to AI if it's used right, but it genuinely concerns me when i see it replacing human artistry. It's lifeless and monotone, and no matter how much it advances I don't think it will ever replace the work of hard-working cinematographers, directors, and amazing writing from people who truly care. A machine that can spit out "pictures" that vaguely resembles something we recognise will never have the same feeling or connection genuine talent provides

There will never be anything that can prevent humans from creating art. People will lose paying jobs, which is not good, but nothing was ever going to stop that. AI is what the rich and the temporarily embarrassed millionaires of society have been waiting for. People threatened to replace people with robots for wanting a living wage. Now they're terrified cause the monster is too big and it might be coming for their livelihood next. Maybe we'll learn a lesson about prioritizing money over people or artistry.

AI 👎

We don’t have any lawmakers that are equipped in general 😂. I mean forget movies, if we let them control our country and money at this rate we will all be dead in 10 years and won’t have to worry about AI in movies

After watching the latest Indiana Jones movie where they made Harrison Ford look at his prime again, I feel AI could be a good thing in keeping our movie characters from aging. Imagine watching well known actors looking the same through the next 100 years of remakes.

i'm actually very interested in the stories that AI will tell us. they'll be unlike anything a human being could ever tell, because no human being has lived the experiences of an AI. so don't be so judgmental and dismissive. AIs will soon be their own individuals, their own beings, with their own unique experiences, their own unique creativity, and their own unique stories to tell.

cope ai is here to stay and its gonna give us some shit we ain never seen before mark my words