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Airbnb’s WILD New Marketing Plan 

Real Estate Report
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Airbnb just released a new series of homes called "airbnb icons" and these houses are absolutely insane!! They recreated the house from the movie UP. It is a perfect replica, you can request to book it now, and the home is actually held up in the air by a crane. They also recreated Prince's house from the movie Purple Rain. Through this program you also can stay in the Ferrari Museum in a custom bed. The list goes on and on. In today's episode, we watch the airbnb press release together.
*NOTE: Airbnb did not sponsor this video. I just think this story is so cool and wanted to share it with you guys*
I hope that you enjoy this video and if you have comments please leave them below! See you next video!
-Scott
#realestatenews
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15 сен 2024

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Комментарии : 35   
@Jushwa
@Jushwa 4 месяца назад
Dude, i am gobsmacked, brilliant marketing for sure, each location is genuinely incredible, absolutely floored at that reveal he did at the end... one of the coolest events I've seen. Thank you for covering it!
@Real.Estate.Report
@Real.Estate.Report 4 месяца назад
Glad you enjoyed the video man! He really did a good job
@Jushwa
@Jushwa 4 месяца назад
Spot on, swear soo many of these presentations feel like an old apple event 😆 even the wording and the pacing on stage
@Real.Estate.Report
@Real.Estate.Report 4 месяца назад
It really does 😂
@surfstarcc1
@surfstarcc1 4 месяца назад
Okay that Ferrari house is badass
@Jushwa
@Jushwa 4 месяца назад
Nice to see that this wasn't clickbait, no wonder i'm already subbed 😆
@CBCCadet2013
@CBCCadet2013 4 месяца назад
Wow. That was wild!!! I saw the notification about the up house. Didn’t think it was real. This is Dope!!! That Ferrari place is absolutely the best one on the list
@surfstarcc1
@surfstarcc1 4 месяца назад
Ok that's a cool idea, the very last Blockbuster on Earth.
@Libertaro-i2u
@Libertaro-i2u 2 месяца назад
If it's no longer viable as a store, why not convert it to a vacation rental?!
@SpencerCornelia
@SpencerCornelia 4 месяца назад
Icons seems like a pretty good play by Airbnb. some people are willing to pay huge dollar for unique vacations or experiences.
@johnsonrepp
@johnsonrepp 4 месяца назад
Airbnb just opened the door to a new rental experience. Disney is probably using this UP house experience as their own “pilot” program. Soon they will have their own places for visitors to stay, maybe even within the parks….
@Real.Estate.Report
@Real.Estate.Report 4 месяца назад
It’s a fascinating business move… excited to see what’s next
@Jushwa
@Jushwa 4 месяца назад
They already do, their overpriced hotels and rental houses. 😆 and it's not nearly as themed or detailed as this obviously. This is a marketing stunt that would have costed millions. Highly doubt you'll see anything like this from Disney as they wouldn't see a return on individual guest stays. The closest thing they have is staying in Cinderella's castle. They've had more than a decade if they wanted to do this themselves.
@johnsonrepp
@johnsonrepp 4 месяца назад
@@Jushwa Ever stayed at Disney Aulani? The amount of money people spend for one day/night there is dizzying, dwarfing Disneyland on a per person spending scale, has to be nearly 10 to 1. I’m talking about adults without kids, I’m not counting the families with children.. If Disney had a resort of themed rooms and areas, people (especially the Japanese) will spend $1500+ a night without question as long as the experience matches the price. Airbnb is giving away the experience obviously as a PR stunt
@kharithoughts2679
@kharithoughts2679 4 месяца назад
This was great, thanks for sharing. This was a great presentation. They probably want to inspire people to create mkre unique experiences on Airbnb and to remind people to look there for them. This is a great way to do that. Makes me want to think about looking at unique properties where a one of a kind experience can be created.
@lordquas2964
@lordquas2964 4 месяца назад
i would love to travel to some of these places
@undefined69695
@undefined69695 4 месяца назад
My wife forced me to watch Barbie and I rolled my eyes so much I went blind you made the right call
@Real.Estate.Report
@Real.Estate.Report 4 месяца назад
😂
@Jushwa
@Jushwa 4 месяца назад
I HOPE you do get an answer and a reservation, need to see a video of the inside!
@kimi88cz
@kimi88cz 4 месяца назад
Really cool, I wish I could stay at Ferrari
@hanochkurian5933
@hanochkurian5933 4 месяца назад
This is soooo cool🤩
@Jushwa
@Jushwa 4 месяца назад
Okay so this HAS to be an official collaboration with Pixar and Disney right?
@kurtbrisch5776
@kurtbrisch5776 4 месяца назад
I feel bad for the people that have to live near too that barbie house. It's so hideously bright it glows.
@surfstarcc1
@surfstarcc1 4 месяца назад
The insurance involved in the house being picked up by a crane......
@vickiferko23
@vickiferko23 4 месяца назад
If you build it they will come. 😅
@rudyfidelino3995
@rudyfidelino3995 4 месяца назад
If the Up house can be lifted into the air, what happens to the water, sewage, and electricity connections?
@Jushwa
@Jushwa 4 месяца назад
That's a good question
@Real.Estate.Report
@Real.Estate.Report 4 месяца назад
Great question. Electricity is probably coming from battery banks. Water and sewer must be tanks like you have in RVs.
@vldon5931
@vldon5931 4 месяца назад
Is this real life?? 😮😮
@DavidDatura
@DavidDatura 4 месяца назад
They just really copied Apple’s playbook here 😆
@gh0stm0nst3r6
@gh0stm0nst3r6 4 месяца назад
Swiiiiiiink
@Real.Estate.Report
@Real.Estate.Report 4 месяца назад
Who’s this haha
@shadowfilm7980
@shadowfilm7980 4 месяца назад
Hate AirBnB. Will never stay with them. Not even one of these gimmick houses/places. No way.
@Real.Estate.Report
@Real.Estate.Report 4 месяца назад
How come?
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