Being a lower middle class person who can't afford going to business schools to study business, i can clearly capitalize on this sort of content. can't believe it's free. Love Alex Osterwalder. Thanks for such an insight on an integral part of the business, 'THE CUSTOMER'.
Great presentation. Need to clarify one thing. When I prepare questions to potential customers for my Value Preposition Canvas, Do I need to target specific questions related to my PRODUCTS or Services. For example if I have a product that clears bacteria of clothing, do I ask questions related to it? Like how many times do you wash hands? How often do you clean clothing? Do you think there are bacteria on around you?
Usually you state either facts, observations or hypothesis on your canvas. - Facts: hard proof your know (that might be highly risky due to unknown unknown or confirmation bias) - Observations: what you discovered, but without the interpretation - Hypothesis: what you assume in a specific formal format. So, taking "how many time do you wash hands"? Would lead to a single number , or an average value for a whole customer group. Are there people who wash hands more often? Why? Is frequent, rare or no handwashing a pain or gain? Or is it a job-to-be-done? Like: as a doctor I'm bound by and "law" to be steril?
Awesome! Video shared on value proposition, I like your videos and mat shore Innovation channel videos. You both explain very good examples on value proposition.
It is abusive!!! 1 chocolate box!!!! A very greedy prof!!!! Come on!!! GREETINGS from SURINAME!!! In my country we are not Professionally but GENEROUSLY!!! We do not insult publicly. We correct in front of the world.
