Thanks you so much!!! You changed my life! I started working for a Amazon company i had zero experience or knowledge about Amazon and with your courses and videos I’m making progress in my work place!!! You are so kind!!!
This is my first time watching your hour-long video, and man I gotta say you explain Amazon PPC in a very detailed and organized manner. Even though the video is a bit old now, I'm still glad I watched it and learned some excellent tips on Amazon PPC. Thanks!
I'm thrilled to hear that you found the hour-long video on Amazon PPC informative and helpful, even though it's a bit older. It's fantastic that the detailed and organized explanation resonated with you and provided valuable insights into Amazon PPC strategies. Thank you for your support!
Thank you very much Steven for sharing such a valuable information about Amazon PPC. You videos are very helpful for me to understand PPC in-depth. Keep sharing. Thanks Again.
Amazon PPC. Is amazing that people trust some of the so called PPC experts. I can tell you that when the moment comes, if any body is going go keep an eye on my accounts it will be you. I am learning and so far everything you say makes sense to me. Thank you for taking the time to educate some of us.
@@MyAmazonGuy One thing bothers me,I am news to Amazon ppc and a little bit afraid of sending outside trafic to listening without bridge like landing page.I do not want to hurt bsr by amountnof non converting visitors.Can You elaborate on this topic?
Learned a lot but here are the top 3 things that stood out for me in this Amazon PPC video : 1) DO NOT DELETE or RESTRUCTURE old campaigns 2) NEVER negate a good keyword & MAG negation rules 3) FBA + FBM to counter out of stock scenarios
Hi Steven, just a follow up question... if you add another SKU to an existing discovery campaign that is performing, will that fall another restructuring a campaign? If so, is it better to leave that campaign as it is to not mess with its performance and create another campaign for the other SKUs? Thanks!
@@gerrylobrigo4451 we should not disturb the well running campaigns because it can take them to learning mode again And it will be difficult to get to know that for what SKU keyword is producing sales. I usually run only one sku on my clients and get good results
Amazon PPC is a great video to learn about Amazon PPC. The best thing I learned was if I "Promote" my winning keywords to a manual campaign, don't negate them in Auto. I am a 10 at Growth over profit. I am already seeing success with using fixed bids to launch my product after three days. Going to change bid to up and down and monitor results. Thanks my Amazon Guy!
Absolutely delighted to hear that the Amazon PPC video provided you with actionable insights! I'm thrilled to hear that you're already experiencing success by using fixed bids for your product launch and that you're planning to fine-tune your strategy by adjusting bids to up and down. Keep up the excellent work and cheers to your continued success!
Steven can you explain what is a session. I get it confused with impressions. I appreciate it. I also bought and going through your ppc course too. I appreciate your hard work. I really do. Its been a blessing to me.
Amazon PPC Video for the win. Awesome Stuff Steven. A Question. The Search Query Performance Report. Is there a way to export/download it? Or only view from inside the account?
Excellent content, each bit of video pored more information over the previous piece of info. Over an hour long video never gave me bored feeling. That is so kind of you to share such a knowledge database. Respect from Pakistan.
@@MyAmazonGuy Hi Steven, again thanks for the informative Amazon PPC tutorial. It seems obvious to me that future product placements will need to budget for PPC expense in the determination of product placement. In determining product placement, do you currently access the price sensitivity of a product's segment or sub-segment? If so, what methodology(s) are you employing? Although the widely available apps cannot directly measure this, I feel, the price sensitivity can generally be inferred by manually filtering sales results by both sub-segment, price, and total sales. Again, thank you from saving us from all the self promotional sophists and legerdemain.
@@MyAmazonGuy as an Amazon PPC newbie all of it. However, strategy sequencing is most helpful. Perhaps a class on brand management for newer folks would be helpful. Some, even with PPC experience, have never seen the backend of a seller central account.
I really learned a lot about Amazon PPC in this video. Thank you so much Steven for detailed explanation especially about the bidding strategies. Looking forward to be part of your Internship program for me to learn more about Amazon PPC. All the best!! Amazon PPC for life!
@@MyAmazonGuy Appreciate your response, Steven. I did actually applied already. Unfortunately my application isn't successful due to lack of experience. I was told to wait for 6 months before I can reapply again. If I may ask, am I still eligible to apply today as an Intern or do I still have to wait for 6 months? Thank you!
Awesome one-stop Amazon PPC Video, as always. I’m a kindle direct publisher and I was wondering if you have tips for kdp ads? We’re always working with tight margins (1-2 dollars) and it’s quite competitive. Would be great if you’d consider making a video catered for kdp. There are many kdp influencers who did ppc videos but I found many to be misleading. Prefer listening to amazon ppc experts, but can’t deny the fact that we work with different constraints in kdp. Thanks Steven!
KDP ads are really tough. Books don't do that well on Amazon. The margins are the issue just like you pointed out. The reason I don't make content for KDP is the authors shouldn't hire me, we can't help them. Beyond a simple 1 off coaching call myamazonguy.com/coaching
much love from India big bro 💥 💪 .. QUALITY CONTENT 💓 hope you are good. actually i was planning to buy ppc course from you my man, is this the recent or the website course is updated as well considering i only do FBA
Great content, Steve! Your insights are incredibly valuable, and I appreciate the unique perspective you bring to the topic of PPC. As someone who is looking to learn about Amazon PPC without spending a fortune on courses, your video was a breath of fresh air. It's inspiring to hear about your experiences and how you've been able to succeed in this industry. Also, I found out that your company is looking for an intern for PPC. That sounds like an incredible opportunity, and I would love to be considered for the position. Learning from someone with your level of expertise, and I am eager to contribute to your team in any way I can. Thanks again for sharing your knowledge with us!
I love your videos because they are so REALISTICS, there is so much crap out there from other people that it is crazy. I have learned so much from you. Thank you for so much honesty and realism in this hard Amazon word. I appreciate it :)
Thanks Steven for sharing this Amazon PPC Masterclass! The tip to not turn off a well performing keyword in an auto campaign when deciding to create a new solo campaign was invaluable! I was putting it in as a negative keyword in the auto campaign then creating a separate exact match campaign and was wondering why they weren’t performing anymore. 😅
Hi there, really great content! Thx for that! Question, Do you have any add. Advise on lowering the marketing costs. I'm doing average sales for our product but all profits are eaten by ppc.. i dont have A + content.. because of budget..thx for all your great work🙏👊
To lower marketing costs and improve profitability: 1.Optimize PPC campaigns by refining targeting and experimenting with bid strategies. 2.Enhance product listing with relevant keywords and high-quality images. 3.Invest in appealing product images, even if A+ content is not feasible. 4.Utilize social media and influencer marketing for organic exposure. 5.Encourage organic reviews from satisfied customers. 6.Explore additional marketing channels like email marketing and partnerships. Continuous monitoring and adaptation are key to achieving cost savings and improving profitability.
This was very informative and educational and I gotta say I'm really happy to see you sell products in which most amazon sellers tell newbies like me to stay away from like- selling glass and occasional products- which you've clearly demonstrated your killing it. Are these Momstir products all custom logos and quotes?
www.fbasellerlife.com/my-amazon-guy-success-academy?ActiveCampaign&Ends+Tonight+-+My+Amazon+Guy+Success+Academy&+06+30+-+MAG+Success+Academy+PM+Reminder This is our current program
Great video!!! I was told that if you have repetitive keywords in multiple campaigns the keywords bid against each other. Can keywords bid against each other and/or cancel each other out? I have a product with 6 variations of flavors and I use a lot of the same keywords for their individual campaigns, and the bids on them vary. Thank you so much!
The Best Amazon PPC class. Thank you so much for this class. I got some really valuable points from this class but top of that the most important I've learnt is that "Never negate a good keyword" It's a simple but highly effective lesson. Once again really grateful for this masterclass on Amazon PPC.
2) For products with no exact search, starting advertisement on high volume category keywords like educational toys for kids. Is it a good strategy. Or we should only try for closely relevant keywords? Again, thanks a lot for your video. Big Fan. Love from India!
I've seen them all, and this really is the best amazon PPC content. My ROAS has increased by 25% since implementing your ideas. One question I have to continue to improve my Amazon PPC. I stopped negating words I want to promote in a new campaign. It helped, but not my budget is out of whack. If I lower the bid or budget in the original campaign, does that negatively affect the history? Thanks again for the great Amazon PPC content.
Hi Steve, I have learned so much to your video, thank you! I'm a newbie in learning PPC. - negating keyword phrase with those high ACOS, but also taking into consideration into checking your search term report from time to time to archive certain keywords in your negative campaign if a sale occurs. - importance of NOT taking down auto campaign to convert them into manual. - Better off leaving auto campaign and manual campaign together. - Making sure to have only 1-5 keywords per campaign to AVOID cannibalization. My question is, what is your rule of a thumb when its about time to PAUSE an automatic campaign?
Thanks for watching, Nate. Glad you find this helpful. You can know more about PPC in our website, you can visit us through this link: myamazonguy.com/
Thank you for sharing all your Amazon PPC knowledge! When you launch a new product, do you run all campaign types from the beginning (including brand and display)?
Hey Steven, great video once again. I feel like I am learning so much about Amazon PPC from your years of knowledge accumulation and great presentation skills. At 43:00 you say that a keyword will not perform as well in a new campaign because the "history of the campaign stays with you". Could you unpack and elaborate on that a little bit. What does that exactly mean and why do you think this phenomena exists?
Learned a lot of great Amazon PPC information. Love to enroll in your courses; still working on my budget. For now, watching and taking down notes on your videos greatly helps me on my Amazon VA journey. Thanks for sharing! #amazonppc
Glad to be a small part of your journey! Did you see the listing optimization video? ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-b4okSNx5yLs.html&lc=UgxeclTkfxu0tp9ndF14AaABAg
AMAZON PPC. Thank you very much for explaining all the terms on your weekly report. I continue learning. ON the PPC question my Mexican Math doesn't add up: $1.96 minus $1.49 = $1.47 and you say you will pay $1.50, If the is an auction, doesn't the higher bid wins? Thank you
Thank you for this amazing video. Does your agency provide help to small businesses ? or beginners who started selling on Amazon a few months ago and have a small budget?
Love all the golden rules and I find this video full of really clear concise information. Quick question - Our company is constantly testing products in VC and SC, does it make sense to have the same campaigns set up in both VC and SC and keep ads on in both places?
Man, thanks for the amazing free content on Amazon PPC. Does the MAG course go into much greater detail than this? I found the tips on campaign size and to avoid making good keywords negative in auto campaigns very helpful as there are some begin mistakes I was making.
Thank you for the great video and tips. one question: how can we add Amazon product in Google shopping list? how those products are shown on top of the Google search?
Amazing Amazon PPC Tutorial! I wanted to ask if the backend keywords are relevant for the auto campaigns? I already put 99% of my relevant keywords into the bulletpoints and the title and I want to start auto campaigns now, I was planning on adding only specific longtail keywords to the backend keywords later after running the campaign for a while and leave them empty for now. What do you think?
Hi, Steven, i want to ask you about High Competition products. I sell sneakers, a not known brand with over 100 models. Market is dominated by known brands, cerebro keywords research shows keywords contain mostly known brands or their models. What is the strategy here? Is there a way to use competitor brands or models in seo content or somewhere else to get some rank or visibility? Whats the best way to ppc here ? There is almost no content about it, can you make a video about high competition products please ? Thank you
This video was really helpful - thank you very much for putting it together! Do you find that changing the daily budget at different times of the day affects anything? Let's say I have a campaign with no end date, and set it to $5 so that it uses the $5 after 12 am when there may be lower intent to buy. And then switching the daily budget to a much higher amount around 4-6 pm. Or do you think it's better to keep the daily budget the same for the most part? Thanks again for everything.
took the course when it came out and I must say the stuff that you learn is 100X the value of the small price your paying...so if you are still on the fence, just go ahead and take...it's worth it! 💯💯💯
Hi Mr Steven. I want to clear one thing related to ASIN and SKUs, let's suppose a product has 3 variations, the ASIN will be same for every variation but the SKUs will be different for all three. Am I right? And yes Amazon PPC! 😂
Great video Steven! I have a question and would appreciate your response. I currently have 20+ products and have one Exact match, Broad Match and phrase match campaign running for each product with all 3 campaigns having the same 20 keywords and also all the 20 keywords that I have in my exact match campaign are put as “negative exact” in my broad and phrase match campaigns. So I would like to ask you if this strategy of having all manual campaigns with same 20 keywords and broad and phrase match having the keywords of exact match campaign in the “negative exact” field is a good strategy?
@@MyAmazonGuy Thanks for your reply, Steven! But in that case then wouldn’t there be a conflict within Amazon algorithm as in which Ad to show the customer (broad, phrase or exact) as all these 3 campaigns will have the same keyword with broad and phrase campaign not having the keywords contained in exact match campaign as “negative exact”? Won’t my ad dollars be utilized by Amazon thrice in that case and thereby create a conflict?
Hi Steven if you're starting for the first time and have a low moq such as 200 units what's a good daily budget to set on automatic campaign when doing keywords research
Thank you for the reply Steven, can I ask another question if you don't mind, because this is a huge confusion question, you can even make a video on it, so I watched alot of your videos and you like using broad match and automatic campaign when launching products, you have mentioned you're pro broad match campaign, and in one of your videos you said something about using a broad match modifier as it is more precise, now when launching would you recommend using a broad match or a broad match modifier if you are using long-tailed keywords as your keywords when setting up the campaign
I've seen many people against broad match and I've seen some people say broad match is better to use if you have long-tailed keywords otherwise it's better to use broad match modifier
@@MyAmazonGuy Mr. Pope, I have a small question to pick your brains: What is the optimized amount of competitors' ASINs that should be put into Product Targeting?
Tks for the video MAG, I have a Q I used to only run sponsored ads, then I ran display ads, and the conversions were good, but since then the sponsored ads have not converted, and the display has become very small, what do I need to do to change this situation?
@@MyAmazonGuy Actually I just paused the auto campaigns and only run the manual campaigns because the auto ones don't convert well, it that the reason for the low impression?
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