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Amazon PPC Optimization Strategies To Improve Your Conversion Rates SSP  

Helium 10
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In this episode, we answer your top Amazon PPC questions and talk about underrated optimization strategies that can potentially transform your click-through and conversion rates.
Today, we’ll have a special TACoS Tuesday episode in the Serious Sellers Podcast, where our host Shivali Patel and her guest, Chris Rawlings of Sophie Society, dive into the world of Amazon PPC by answering your questions live and talk about strategies to level up your PPG game, uncovering hidden gems that can significantly enhance your click-through and conversion rates. We kick things off with a critical takeaway: the importance of benchmarking your essential metrics, a practice that forms the bedrock of a successful Amazon PPC strategy. Tune in as we unravel techniques to boost your CTR and conversion rates while exploring the intriguing “Random Walk Hypothesis.” Listen as we tackle live audience questions and even share wisdom on countering dips in conversion rates caused by negative reviews. Exploring bid adjustment modifier percentages and unveiling the Stealth Targeted Product Placement Campaign, we ensure every stone is turned in in your quest for Amazon PPC excellence. Stay tuned till the end for ways to connect with Chris Rawlings and Sophie Society, plus an invitation to participate in Chris’ Amazon PPC Challenge that will propel you to the next level!
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17 авг 2024

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Комментарии : 11   
@fitnessforcommonman4844
@fitnessforcommonman4844 3 месяца назад
Thanks for the wonderful information. How many exact keywords in the beginning should I start with? Also what is the budget do you recommend for a campaign considering it has e.g 2$ CPC. Appreciate your help.
@zainabnajam2438
@zainabnajam2438 11 месяцев назад
got to learn some powerful yet simple strategies here!
@jarrodlangford7692
@jarrodlangford7692 8 месяцев назад
I feel his energy. When I start a new campaign I view it like a battle. I'm about to go head to head against my competitors for limited traffic. So to me, it's my brain against their brain. Let the best win!
@ira_herself997
@ira_herself997 11 месяцев назад
Very good. Thanks
@barbaranunez6863
@barbaranunez6863 11 месяцев назад
This guy has so much in his head - I wanna be as pro as him haha Thanks, great content and tips
@Derek_AMZ_PPC
@Derek_AMZ_PPC 11 месяцев назад
So awesome Chris!
@scottcassidy8471
@scottcassidy8471 11 месяцев назад
Someone correct me if I'm wrong here. When benchmarking conversion rate, Product Opportunity Explorer gives us "Search Conversion Rate", which is Total Niche Searches / Total Niche Purchases. That % is pretty different than a listing's conversion rate, which is Total ASIN Sessions / Total ASIN Purchases. To find a useful benchmark don't we want to compare an ASINs Impressions / ASINs Purchases?
@scottcassidy8471
@scottcassidy8471 11 месяцев назад
Just circling back to emphasize: wonderful and super informative interview! Loved it! Thanks for putting this out there!
@elvinzeynalov9519
@elvinzeynalov9519 8 месяцев назад
my conversation rate is always over 10 % but still i spend a lot on adds : )
@tonysenterprises1360
@tonysenterprises1360 11 месяцев назад
Am I crazy or this is def a replay lol
@forgedfromfreedom
@forgedfromfreedom 11 месяцев назад
But….it’s Saturday….
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