" AMERICAN MAKER " 1960s PATRIOTIC HISTORY OF AMERICAN INDUSTRY CHEVROLET PROMOTIONAL FILM MD43094 

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Produced for Chevrolet by the Jam Handy Organization, this film "American Maker" features the notable voice over actor Marvin Miller. Similar to the structure of other Jam Handy films, this snap shot of midcentury America wanders through various portions of industry before leaning into car production. It includes dramatic reenactments of Eli Whitney’s innovations in mass production. It is a heavily patriotic film that focuses on American consumerism as viewed through the Chevrolet lens. It opens up with a young boy building sand castles along the shore line (1:11). This is used as an example of the mind's early desire to build and construct. A sailboat is erected in a clear glass bottle (1:26). A crane carts a large wooden box in a shipping yard (2:10). A space shuttle shoots up (2:20). Kids build their own NASA rockets in the yard (2:32). A housewife tidies her kitchen (3:08). She pinches a pie crust together (3:37). The narrator explains the American consumer mindset (4:18). A seamstress hens a dress (4:34). A craftsman paints a tea kettle (4:52). Female workers on an assembly line build rotary telephones (5:03). Dolls float down an assembly line (5:55). Brass horns are snapped together (6:47). Two car manufacturers look at scale models of new vehicle ideas (8:13). A beach bathing couple watch a battery powered transistorized television (8:34). Early American industry is looked to (9:18). A woman operates the spinning wheel and loom (9:24). Eli Whitney's innovations in mass production began with a contract from congress to produce 10,000 muskets (10:52). He promoted the idea of interchangeability (13:22); a basic principal of mass production. Modern industry workers appear in montage, operating modern machinery (15:21). This leads into the automotive industry. Welders seam together a car frame (16:01). Assembly line workers pieces together parts for an engine (16:12). The expansion of Eli Whitney’s ideas are noted; Marvin explains (16:30) parts are sourced from various companies. A 1960 Chevrolet Bel Air Impala appears nearly complete (17:03). Candy coated steering wheels hang on a wall (17:14). An engine is set onto a frame (17:29). A Chassis is drawn down the line (17:43). A red Chevrolet Impala body (17:56) moves down the line in a nearby body plant. The body is lowered into the frame as viewed from above (18:10). Fresh layers of paint are steamed on (18:43). Headlights are stuck in (18:58). Marvin speaks on the mindset of the industry worker (19:28). A completed soft top candy apple red Impala drives up (20:11). A honey bee yellow 1961 Chevrolet truck model C-5309 Stake Truck Model (20:43) gets a hood check. Innovations in car manufacturing (21:07) are looked to. Inspection stickers are stuck on (21:34). The dealer (21:41) inspects the Chevrolet Biscayne Fleet Master (21:49). A clock shop (22:07) and a television set (22:11) dealer too inspect new product. The American consumer is now looked to; including the American home and their expectations (23:10). Coffee is poured out in a prim garden (23:42). The film wraps up on the sandy shoreline (24:28) and the credit screen (24:45).
This short film was such a success that it actually showed as a short before Alfred Hitchcock's "Psycho" in the Detroit area.
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