Amplifying future human potential with AI, with PwC’s global AI lead, Joe Atkinson 

Last year PwC recognised the enormous potential of generative AI, announcing its ambition to invest $1bn to bring the power of this technology to all of its people and its clients. In recent weeks, PwC’s US and UK firms signed an agreement with OpenAI to become OpenAI's first reseller of ChatGPT Enterprise. Ann O’Dea sat down with PwC’s newly anointed global chief AI officer to discuss the potential for human-led AI
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