Amtrak's Iconic Iconography

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Amtrak has had its fair share of paint schemes and logos over the course of their nearly 50 years in existence. Their look and brand has changed consistently overtime bearing mind with design trends of the time. From a very 1970s look to something a bit more streamlined and modern post-2000, Amtrak has gone through quite the evolution. But how and why did Amtrak make the creative decisions they did? Here I do my best to explain that and some of the history behind it.
Special Thanks to those who provided pictures and videos:
Mountain Ridge Films
/ @mountainridgefilms8504
SantaFe669
/ caseybnsftrains
TheTrainMiser
/ @thetrainmiser8642
ALMTrains
/ @a.l.m.trains
CoasterFan2105
/ coasterfan2105
Metro North Railfan Productions
/ @wcrails
Music Used:
Jazz Spastiks - Toothpaste Instrumental
Jazz Spastiks - Fresh Oranges Instrumental
Jazz Spastiks - Bananas Instrumental
Jazz Spastiks - Apples Instrumental
Jazz Spastiks - Marshmallow Instrumental
Jazz Spastiks - Vinyl Instrumental
Jazz Spastiks - Move Instrumental
Jazz Spastiks - Cannabis Instrumental
Jazz Spastiks - Bubblegum Instrumental
Jazz Spastiks - Yoga Sutra Instrumental
steezy prime - explore
Links:
Instagram: / amtrakguy365
Twitter: / amtrakguy365
Flickr: www.flickr.com...
My Site: amtrakguy365.we...

Опубликовано:

3 окт 2024

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Комментарии : 436

@AmtrakGuy365 3 года назад

Sorry that this video took so long to get done, it was a bit of a bigger project and some personal circumstances prevented me from getting it done sooner. Either way, special thanks to those listed in the description who provided pictures and videos for this project! The music used is also in the description! Also I'd like to clarify a couple things, the original Amtrak Arrow logo is officially called "The Arrow" and not the "Pointless Arrow". I'm also aware I used the typeface Arial when talking about Helvetica earlier in the video. The two are similar but have minor differences in the letterforms. Back when I made this (I'm typing these corrections out in 2024) I never noticed the differences.

@AVeryRandomPerson 3 года назад

Lol the CDTX NPCUs use the original Caltrain Scheme from 1987.

@therailfan6499 3 года назад

Nah you did ok don’t worry

@AngelBrockTubbySupporter8888 3 года назад

It's doesn't matter if it's late or not it only matters if it gets uploaded at all

@AngelBrockTubbySupporter8888 3 года назад

Please request CENDLoveGaming to react to your videos

@dabulphilly 3 года назад

Great vid

@casey6556 3 года назад

Somehow I'd never quite "seen" the rails in the Amtrak logo until now, and now I'll never be able to unsee them LMAO

@AJRailfan 3 года назад

Same

@churroman183 3 года назад

me too

@scottfw7169 3 года назад

I still don't see rails in it; the thing looks far more like a flag that fell on the ground.

@PowerTrain611 3 года назад

How about ConRail? Their logo is "wheels on rails" and once I saw it I was the same way. Can't unsee it.

@Upguy-tj3gv 3 года назад

Same

@xott99 3 года назад

7:35 *Angry Dutch noises*

@justaP42DC 3 года назад

Itwaseas

@poplee6478 3 года назад

lol

@Vanilla0729 3 года назад

"clop, clop, clop."

@MatthewHennig-o3i 7 дней назад

@@Vanilla0729clogs or Pixar lamp

@caddyjoint96 3 года назад

I'm a CG artist and I've been a graphic artist since grade school -- fascinated with company logos and the fonts used in them along with vehicle design including trains. This channel is enthralling for me because it has so many of my interests rolled into one. The most minute details of a design capture my attention and are meaningful to me because it keeps me reminded that the smallest nuance of a design can convey it's own thought or feeling.

@packr72 3 года назад

2020 and we’re still waiting for “Highspeed Rail” in Illinois.

@lemagnifique1573 3 года назад

Don't worry man, Biden is die-hard train enthusiast. I'm pretty sure that he'll invest so much on Bullet Train

@packr72 3 года назад

@@lemagnifique1573 Illinois “Highspeed Rail” was part of the 2009 Stimulus that Biden had a hand in. Everything has been in place to run trains from Chicago-St Louis at 110 but Union Pacific is holding it up.

@singhatar0912 3 года назад

@@lemagnifique1573 lmfao

@StocktonSubber 3 года назад

You should see us with our Highspeed Rail here in California.

@Carmen-st1uc 2 года назад

@@StocktonSubber daddy!😂

@declanrex9435 3 года назад

Always found trains interesting but never was able to "get into" them as I rarely encountered them and it is a hard topic to learn about from the ground up, and your channel has helped with very digestible professionally made content. Thank you for these videos.

@Mr.StayPuft 3 года назад

You have the mark of a truly high quality RU-vidr, a constantly increasing quality in your videos

@robertbauers2210 2 года назад

The Attendant at 3:04-3:07 is Julie Byrne I worked for Amtrak and started working Onboard AutoTrain (Onboard Services) October 1995 and Julie was the Crew Chief on the Crew I was on

@hikari_no_yume 3 года назад

2:30 nooo you can't put “Helvetica” in Arial ;_;

@arifakyuz7673 3 года назад

Haha fonts go brrrrr

@YaoboyProd2K15 3 года назад

And also on 7:43, forgot to mention GP40TC and F69PHAC. They also were painted into phase 3.

@Handlesarestoopid 3 года назад

I'm so glad you posted. Tonight I've been having a very bad day as my little brother and WOTB made things hard and exhausting

@trainboi777yall6 3 года назад

as a World of Tanks Blitz player I feel you man I assume that's what you meant by wotb?

@Handlesarestoopid 3 года назад

@@trainboi777yall6 yes that is

@buccaneerrailfanning1776 3 года назад

Ah yes a fellow blitz player *flexes in 16 tier 10s*

@trainboi777yall6 3 года назад

@@buccaneerrailfanning1776 I'm not even on tier 8 I'm on TR7 which is impressive considering I got the game in like June

@NERJ607 3 года назад

@@trainboi777yall6 woah i have a similar name on other social media its train_boy642 and 642 is the veterans unit on the ACS64's

@Toast0808 3 года назад

Amtrak Phase IV for the win! (especially the Superliner and Viewliner cars look great!)

@consolidationproductions 3 года назад

8:52 you accidentally said 2408 yellow instead of 7408 or is it a typo?

@AmtrakGuy365 3 года назад

That's my mistake, oops! Thanks for pointing that out but yeah it should be 7408, not sure where I got 2408 from.

@Boypogikami132 3 года назад

@bfdi firey nice

@theamtrakfan568 3 года назад

@@AmtrakGuy365 you do awesome videos

@PowerTrain611 3 года назад

Early amtrak: Star Trek Modern Amtrak: Star Wars

@pickeljarsforhillary102 3 года назад

Super Modern Amtrak: Babylon 5?

@trainsandtrams2020 3 года назад

A nice compilation of Amtrak's design history and stylish corporate identity. I really like the original logo and silver base for their rolling stock, both on locos and Amfleet coaches.

@alexdittrich7389 3 года назад

Grand Forks Station still has the old pointless arrow logo sign. I just wish they fixed the blue lights on it.

@wyattwilliams2457 3 года назад

So does my home station they stopped servicing it but they kept the sign

@adventuresofamtrakcascades301 3 года назад

Our Vancouver Washington Amtrak station building also had a pointless arrow too

@Stanf954 3 года назад

Great video. I model Amtrak from its inception thru the late 70s Phase III.

@ATSF669 3 года назад

Splendid video as always, Jared! Really liked how this turned out!

@Kaithelegoguy 3 года назад

Why am I reading this like a gentleman in a movie

@Boypogikami132 3 года назад

@@Kaithelegoguy same

@TheDiamondFish 3 года назад

Once you see the rails on the Amtrak logo you can’t unsee it

@pramekschan3637 3 года назад

I kinda suprised i'm here after watching your first vid on RU-vid.

@TheWinnipegRailfan 3 года назад

Guys, I don't have much time, Phase 6 will be real in-

@pickeljarsforhillary102 3 года назад

Rail police got him.

@ThePeninsulaRailfan 3 года назад

@@pickeljarsforhillary102 lol

@jeri_v2578 3 года назад

Phase 3 will always be my favorite, everything after it just looks too boring and corporate for my taste

@literaldirt 3 года назад

nah man phase 1 for the win

@twinboo529 3 года назад

Phase 3 is my favourite as well, but I think phase 5 looks nice too

@cadenthecadburyengine8198 3 года назад

I still can’t get over the fact that one of the cascades colors is called “Nugget”

@West_Coast_Mainline 3 года назад

Funni

@cadenthecadburyengine8198 3 года назад

@@West_Coast_Mainline nugget

@ivangenov6782 3 года назад

@@cadenthecadburyengine8198 *continues eating chicken nuggets*

@cadenthecadburyengine8198 3 года назад

@@ivangenov6782 Dino nuggies

@AndrewTheRocketCityRailfan4014 2 года назад

When I was at Michigan Technical University’s Railcamp, one of the rail fans joked the Amtrak is indestructible. I too hope it has many more years of operation ahead

@TrainsofChicagoland 3 года назад

Will you do a face reveal?? Also great video! I liked the Pointless Arror

@therealtroller 5 месяцев назад

*_"IS THAT THE EFFING OLD EMTRAK LOGO?!"_*

@quant1tyte 3 месяца назад

“Furries be like ‘minors DNI 🔞‘ and this is their-“

@Comeng_ 3 месяца назад

@@quant1tyte ?

@jjrailfan2024 Год назад

The unit you used to show phase IV is a heritage unit with the darker gray

@BCrailguy45 3 года назад

The pointless arrow logo my favourite amtrak logo

@theatomicmanman544 3 года назад

My coworkers call the new amtrak logo "the pushup bra" lol.

@paulw.woodring7304 3 года назад

I've also heard someone say it reminds them of a woman's breast. Kind of like a Rorschach inkblot, you can imagine your own meaning. The most common nickname I've heard is "clam shell". I still think the pointless arrow and Phase III striping were the best.

@q.h.s5051 3 года назад

I’ve always loved the pointless Arrow over the tracks. I miss the old designs and I wasn’t around for them

@TheMrPeteChannel 3 года назад

They really need to bring back the pointless arrow. Burger King just brought back it's old logo.

@ironcityrailfan8467 3 года назад

Amazing

@AlexB-vp9vc 3 года назад

You forgot the North Carolina Piedmont livery

@Pensyfan19 3 года назад

Great video! Sorry if I wasn't able to email any footage. I was busy with work and after reviewing my clips taken from a cell phone camera a few years ago, they could have brought down the quality of the video. Keep up these projects! Interesting to see a video focusing on topics like this on the channel which gave us Engines of Amtrak.

@trainroomgary 3 года назад

Well done - teaching all of us about Amtrak's history. • Cheers from the Detroit & Mackinac Railway 🚂

@peters1127 3 года назад

Excellent informative and entertaing vide.

@DOTD7382 3 года назад

This is cool

@cccchrismetzzzz 3 года назад

excellent!

@West_Coast_Mainline 3 года назад

10/10 my wooden Amtrak toy enjoyed it

@cris_261 3 года назад

Nothing says 1970s Amtrak train travel like the pointless arrow, garish interior color schemes, and employees wearing red jackets. Of course there's auto-train's red, white, and purple, but that's another story.

@biker944 3 года назад

awesome

@artificial_S 3 года назад

12:15 this looks fine

@NishnaValleyRailVideos 3 года назад

Phase 2 is my favorite because of how long it lasted, short but sweet.

@nigelrichardson4327 3 года назад

About the phase 4 P42s, the dark grey face was actually meant to deviate units specifically meant for use on the Northeast Corridor while the silver faced ones were meant for the rest of the Amtrak system. The NEC P42s also had “Northeast Corridor” applied below the reflective safety stripe on each fender of the nose. Amtrak gave a similar treatment to the heritage units applying the words “Beech Grove” on the units although it was put on the reflective stripes instead of the nose fenders. Also I never knew about that the Amtrak travel mark was designed to represent rails! Interesting fact.

@DFWRailVideos 3 года назад

Ok an Amtrak Ph3 with a full blue lower section would be awesome! Imagine an F40 like that, :D

@AngelBrockTubbySupporter8888 3 года назад

I like the Phase V on the P42s

@robk7266 3 года назад

OK. I never realized the logo was supposed to be two rails. Also, they just ripped off the Network Rail logo.

@hbruins85 7 месяцев назад

Great analysis. I first rode an Amtrak train in 1985 and developed a natural affinity for Phase III’s simplicity, but Phase V and the travel mark strikes me as stylish and in tune with the times…much like this resilient company that has stood the test of time and politics.

@atomsmash100 3 года назад

Now that is one high class, well done, detailed, and eminently watchable video. Loved the walk through Amtrak's visual history from its inception up to the present. Outstanding job!

@uncinarynin 3 года назад

Nice overview. But why did you use Arial instead of Helvetica at 2:30, 7:39 and 16:54? That hurts my eyes ...

@aidensypolt 3 года назад

phase 2,3 and 4 looks cool

@YaoboyProd2K15 3 года назад

What a great documentary showing the overall history of Amtrak.

@Mnrr6131 3 года назад

Well it’s nice to know what font Amtrak used in the 70s

@himbourbanist Год назад

Amtrak certainly knows how to design their liveries. I absolutely love the bold colors on the new Avelia Liberty trainsets, I cannot wait to see them in action. Acela is begging for a modern refresh

@johnhagan7742 4 месяца назад

My favorite Amtrak Paint Scheme is the original phase V because of the blue and red stripe along the bottom, as well as the new Amtrak logo being on the locomotive's cab sides.

@gabrielkenny2054 3 года назад

That poor old sign with the arrow scheme at the Petersburg station directory signs , so sad to see it deteriorate .

@CSX_Doolittle 3 года назад

At 9:05 I rember that from a train movie that I saw when I was little

@LiberatorYourself 3 года назад

Growing up in Philly, me and my father used to sit and watch trains from the upper level SEPTA platform at 30th street station. Mind you this was before they built the Cira center and you could see the whole yard. Not sure if I'm being obtuse but honestly I'm a bit tired/bored of the Acela and Am fleet passenger cars and it would be a really nice change up if they swapped them for "horizon fleet" on the keystone service/NEC... Do you think that would ever happen?? Thanks, awesome video! Very informative!

@idragonauz5436 3 года назад

The pointless arrow is still used for the Amtrak America and the prototype paint scheme on the alc-42 is actually phase 6 the first 5 will use the CURRENT phase 5b paint scheme. Anyway good video lots of good info as always.

@TonyLasagna 3 года назад

Interesting! Something I’d otherwise have never known about.

@nordisk1874 3 года назад

You can’t see either the Statue of Liberty or Niagara Falls from Empire Service.

@ivanthevaluable2559 Год назад

It's a good thing that they changed the name because "All Aboard Railpax" sounds really off.

@danielhemple8649 3 года назад

Very cool video that black E8 is awesome but Pepsi can paint scheme rules

@av_oid 2 года назад

Great video. Maybe (though it’s not train related) do the iconography of Apple and NASA.

@astromotive6047 3 года назад

11:07 Normies: Travelmark Legends: *"Three Sheets to the Wind"*

@nikolaschilcote4031 2 года назад

So the Siemens SC-44 is a car body? Neat.

@goldenretriever6440 2 года назад

I actually miss the red white and blue stripes

@boeingkp2 3 года назад

I like this video

@turbochargedtransit7241 3 года назад

Proceeds to type out “Helvetica” in Akzidenz Grotesk

@BenandMylesMom 3 года назад

I enjoyed this video alot, i took a trip on the Empire Builder last year and since then ive been studying Amtrak and its beginnings.

@epicrailfannersproductions551 3 года назад

Nice amtrack when Amtrak had a pointless Arrow and that travel symbol haha

@RCAvhstape 3 года назад

5:28 that has to be one of the worst, and funniest, ads ever made.

@railfanjames7699 3 года назад

The reason Its called the pointless arrow is it has no point! Get it?

@ContinentalFan 3 года назад

I figure someone here might know, is the big gold Pointless Arrow still behind the counter at Philadelphia 30th Street?

@lorumipsum1129 2 года назад

I still see plenty of thier logos at old stations and even on the trains themselves. You'll see the newer one more often then not though (hell, I think I've seen the prr logo more often)

@West_Coast_Mainline 3 года назад

Network rail has a very similar logo as modern amtrak

@maxlopez7457 3 года назад

Cool man

@ontariorailfansunited6489 3 года назад

Hey AmtrakGuy365, for one of your next video's can you talk about Amtrak's Ethan Allen Express?

@thetrainhopper8992 2 года назад

For whatever reason, the Travel Mark looks like it should be on a train elevator and not a passenger train.

@the_autism_express 3 года назад

Phase 3 is my personal favourite Amtrak livery

@trainmaster1548 3 года назад

In my opinion Amtrak’s best paint scheme was the phase 3 paint. I wish they would bring it back more.

@JTRproductions Год назад

Phase 3 more like the Netherlands 🇳🇱

@jackbartholomaus6510 3 года назад

How much longer until the next Engines of Amtrak?

@Mcnibbus 3 года назад

Yay he’s back Edit first

@brodster7042 3 года назад

Not fitst

@wrestlcub 3 года назад

Didn't all this Phase (Whatever) originate from the Railroad Model Craftsman magazine?

@seanbedson3534 3 года назад

I hope the acela doesn't get replaced

@BNSFTrains10 6 месяцев назад

UPDATE: Since then Amtrak now intoduced the Phase VI & Phase VII Livery. Phase 6 would be used for the ALC-42 for Units 300-308 (except for 301 as the unit is a HU) Phase 7 is the now current Paint Scheme for Amtrak for Amtrak's ALC-42 Chargers and as of 2024 some P42 Units will be given the Phase VII. Units 174, 82 138, 167, 125 & 187 now carry the new Colors.

@LegoWormNoah101 8 месяцев назад

0:29 I can't be the only one who sees the flag of the Netherlands in Phase 3 right?

@folkeklarstrom3668 3 года назад

7:53 why were the old amtrak highlevels coupled with a gallery car?

@cedarvalleyrail8419 3 года назад

8:50 sorry to be the bearer of bad news but you said 2408 instead of 7408

@LMLRailfan 2 года назад

The Phase VIII Paint Scheme Will More Like Eula From Genshin Impact

@YukariAkiyamaTanks 2 года назад

My favorite era of Amtrak was the Rainbow era

@STYtrainspotter2007 3 года назад

Amtrak Phase 4 was used in Garfield

@donnie2832 Год назад

What are your favorite locomotive liveries?

@RCAvhstape 3 года назад

Amtrak's actual name is the National Railroad Passenger Corporation, which is a pretty boring name.

@SurflinerBoy455 3 года назад

I think Amtrak’s phase iii livery looks similar to American Airlines old livery and American used It until 2013’

@buildsbricks1 2 года назад

When they named the pointless arrow be like: “so I think we will call it the pointless arrow.” “So our logo is pointless and should be removed?”

@regisbrooks8064 3 года назад

This is good 👍 video thanks I have lots of Amtrak passengers car's no locomotives just CN T4 red reflectors on my Amtrak passengers car's n white . I have Amtrak heritage Budd diner from the 70-80s ho scale no more diner car's on Amtrak Veiw liners only Cafe car's. I been liking Amtrak since 1970s before Southern railway Amtrak took over I Saw the F40s 1977 strobe lights atlanta ga brookwood station.

@pickeljarsforhillary102 3 года назад

Tracks? I thought those were farm fields.