An Easy Guide to Pricing Yourself as a Filmmaker

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This video is about the Setting up your pricing as a filmmaker, whether I'm using the Sony FX30, FX6 or Red Komodo X
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Graded With My LUTS: tinyurl.com/yc5u46yk
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🎥 Gear I Use to Make Videos:
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1. Sony FX30 ➡ geni.us/yA10S
2. Viltrox 13mm f1.4mm ➡ geni.us/ALyu
(For Sony FX3) Sony 20mm G f1.8 ➡ geni.us/w32KKxR
3. Polar Pro VND ➡ geni.us/2TBUka
4. Sony ECMB10 Mic ➡ geni.us/KqJNU
5. Hollyland Lark Max ➡ geni.us/uzgx1
6. Angelbird 1TB CF Express A ➡ geni.us/cBYlcP5
7. Cobra 3 Pedal Version ➡ tinyurl.com/2k57933h
8. Cobra 3 Original Version ➡ tinyurl.com/55kx4kzf
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Featuring In This Video:
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Nicole's Channel @nshaps
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🤓 Follow Me:
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Twitter: / imkofiyeboah
Instagram: / imkofiyeboah
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🎵 Music:
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Try Artlist today ➡ artlist.io/artlist-70446/?art...
Get AUDIIO For 70% OFF YOUR FIRST YEAR ➡ audiio.com/kofi CODE: KOFI
unlimited music + sound effects with my code KOFI
Tunetank | Free Music for Creators (Get 20% Off Pro Plan) ➡ tunetank.com/?via=kofi
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Опубликовано:

6 июл 2024

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Комментарии : 101

@elgrau 7 месяцев назад

If about half your contacts are saying no you're probably at the right price. If everyone is saying yes, you're too cheap, if everyone says no, you're too expensive.

@KofiYeboah 7 месяцев назад

Hard part with that is that you might be in the wrong industry and not even know it, some spaces haven’t figured the value of video, and you’ll end up gaslighting yourself into a price point that isn’t enough to grow Not often, but I agree👍🏾

@georgerady9706 7 месяцев назад

Good rule of thumb 😏

@Blackfangmedia 7 месяцев назад

Kofi is one of the most committed filmmaker RU-vidrs as of today. The consistency AND the quality of each video multiple times a week is amazing. I feel like every time I log onto RU-vid there's another video out by him. Keep up the great work bro, thanks so much for your hard work 🙏🏽

@KofiYeboah 7 месяцев назад

God bless you man, I appreciate it !

@michaelrayshard4368 7 месяцев назад

Okay I gotta give you props bro. This is one of the best videos on pricing that I’ve ever seen. Not to say the others were bad, but the way you’ve explained the justification of the pricing just made things click for me lol. This is good.

@KofiYeboah 7 месяцев назад

Thanks homie 🙏🏾🙏🏾

@JakubChlouba 7 месяцев назад

Man I wished someone made such a good pricing breakdown a few years back when I was starting! So much value for filmmakers who are still figuring this out! :)

@KofiYeboah 7 месяцев назад

That’s who it’s for ! I wish I had this in 2018 when. I started so hopefully it helps someone ☺️

@JasonMorrisphotocinema 7 месяцев назад

I just do the job and hold my hat out 😂 great video bro

@KofiYeboah 7 месяцев назад

Ahh it’s your HAT you’re supposed to hold out No wonder I haven’t been getting paid

@mariodevon_ 7 месяцев назад

Uncle Kofi out here teaching us!! 🔥🔥🔥 FIRE BREAKDOWN BRO!

@KofiYeboah 7 месяцев назад

You already know! 🙏🏾🙏🏾👊🏾 hope it helps somebody

@jdub8282 7 месяцев назад

Thanks for a fundamental approach to this topic man!🙏🏽 Extremely useful

@KofiYeboah 7 месяцев назад

My pleasure!

@mindfullyexecuted 7 месяцев назад

Probably the most helpful video explaining the most asked question. Thanks!

@KofiYeboah 7 месяцев назад

I figured rather than spewing a bunch of numbers with no meaning, I’ll do math ahah

@heavengatesfilmsllc 7 месяцев назад

I love your videos and recently picked up the FX30 because of you. Love your drive and precision. KEEP IT UP!

@KofiYeboah 7 месяцев назад

Oh man hope you’re enjoying it !

@ferminmunos 4 месяца назад

Man, thanks for this videos, I mean, yo are amazing! Keep pushing 🙌🏼🙌🏼🙌🏼🙌🏼

@KofiYeboah 4 месяца назад

Appreciate it man 🙏🏾

@OutofPocket005 7 месяцев назад

Duuuude I've been looking for a Video like this since I began. You're the man 🤙

@KofiYeboah 7 месяцев назад

Glad I could help!!

@lauritee 7 месяцев назад

Great advice! Definitely a topic that should be discovered and talked about more.

@KofiYeboah 7 месяцев назад

Hopefully it gets the ball rolling 👊🏾

@lanzarotepersonaltraining1563 7 месяцев назад

Fantastic video and was a great help thank you 🙏🏽

@KofiYeboah 7 месяцев назад

Glad it helped!

@TheRealKahlel 7 месяцев назад

Favorite video on RU-vid right now. This helped ALOT .

@KofiYeboah 7 месяцев назад

Ayy ! Appreciate you my g 👊🏾

@alex.mcintosh 7 месяцев назад

Incredible breakdown. Thanks!

@KofiYeboah 7 месяцев назад

Glad it helped !

@BlackReaperGames 7 месяцев назад

Amazing video, thank you!

@KofiYeboah 7 месяцев назад

Appreciation 🙏🏾

@Vitaphone 7 месяцев назад

Great content as always! It took me almost 3 years to figure out what you just dropped… so glad RU-vid has so many talented folks sharing wisdom these days.

@KofiYeboah 7 месяцев назад

Thank you man 🙏🏾

@ManitobaFishingAdventures 7 месяцев назад

great video dude. Super Helpful !!

@KofiYeboah 7 месяцев назад

Glad it helped!!

@DreamsToRealityLLC 7 месяцев назад

Very informative… thanks for the information brother

@KofiYeboah 7 месяцев назад

Glad it helps!

@OMNIFICPICTURES 7 месяцев назад

You must consider regional market. 900 is reasonable for basic kit and day with experience and such. Goes up from there. Non profits can get a break. 5k is a decent starter budget for a project and it goes up depending on upon project and need. SF market. Don’t know about the rest of the country.

@AllThingsFilm1 7 месяцев назад

Great idea and suggestions. I think one really important point you made came near the end of the video. When you said where you are geographically can affect how you price yourself for client work. I think that's a very important factor in the overall approach to pricing yourself.

@KofiYeboah 7 месяцев назад

Sometimes you’re just in the wrong market 😢

@Bruno_fyi 7 месяцев назад

I rarely comment on videos but this was incredibly helpful! 👏

@KofiYeboah 7 месяцев назад

I appreciate it!

@racemode 7 месяцев назад

Solid recommendations

@KofiYeboah 7 месяцев назад

Thanks!!!

@Sweatmonkey513 7 месяцев назад

Thanks for your time and gems of breaking everything down… can u explain contracts like the breakdown

@KofiYeboah 7 месяцев назад

I’m not a lawyer so best thing I can say is have one

@steviesworld3727 7 месяцев назад

even if you feel like you are overcharging when you are new. Still do it. anything under 5k is not just hurting yourself but hurting other filmmakers and your community.

@KofiYeboah 7 месяцев назад

Im half in half out on this, because when my rent is due, and i have mouths to feed, Im not thinking of the community in the slightest, negotiation is your friend here.

@steviesworld3727 7 месяцев назад

I agree, but to prevent clients from basically getting free work. They should never get it cheap. Cause than thats all they will ask for assuming the filmmaker will break. And it creates this stigma that all filmmakers are cheap that create high quality work. I have run into this in the past. To keep consistent income you must have a number you dont go under. 5k is basically 5 bucks in the film industry. If you cant pay 5k to a filmmaker, you aint that serious of a client and need to stop wasting filmmakers time. That stigma is why photography makes no money anymore. social media and cheap iphone cameras ruined it for most.@@KofiYeboah

@KofiYeboah 6 месяцев назад

I don’t disagree with a minimum level of engagement , but I’m a realist enough to know that in a rough economic time, tough decisions get made.

@beachcourttv1405 7 месяцев назад

Ignore day rates. Sets limits on what you charge and makes you trade time for money. Charge for you value… set some proposals to the client and figure out what budget they have. Offer what their budget is, then offer 2 packages higher than that. They will most likely go for the middle package.

@KofiYeboah 7 месяцев назад

Value based pricing structure has its merits, but if you’re starting, you won’t know what that value is yourself (yet), it’s also far more likely that potential clients at the beginning of your career won’t have the same conversational cadence as a Chris Do role play 😅. In order to structure packages to start with, it is going to be based on components in this video to begin with, there’s nothing wrong with VBP, in my opinion, walk before you can run

@nshaps 7 месяцев назад

❤ thanks for having me on!!!

@KofiYeboah 7 месяцев назад

Any time!

@RockabyeMedia 7 месяцев назад

Extremely helpful bro. Especially the deposit part. I had to learn the hard way too. Doing an entire job and client decided they no longer wanted the video 🤬

@KofiYeboah 7 месяцев назад

Man I did that too and it sucked 🥹🥲

@elitefamilyparkour 6 месяцев назад

I don't know about the US but in Germany if you use a typical 9-5 pay as a basis that is waaaay too low. As freelance Filmmaker you will a) have way more expenses b) invest time for your business that will not be paid for and c) probably never "work" 5 days a week, 52 weeks a year.

@KofiYeboah 6 месяцев назад

I think we’re missing the idea that it’s a STARTING point, the idea is to work up of something on your first couple gigs, you’re also not immediately going full time. Charge your expenses to clients which we outlined, but in order to jump, it has to be off the ground, not in mid air👍🏾

@LaRueBro 7 месяцев назад

Love the content 🤝🏾 Could you cover camera insurance 🧐?

@KofiYeboah 7 месяцев назад

Easy Get it. 😅 haha there’s not a lot of nuance with it outside of find a reputable company, and do the same things as like car insurance

@amaurymartinez8595 7 месяцев назад

I got an Fx30 because of you and im loving it!! and what does a day rate look for you?

@KofiYeboah 7 месяцев назад

Thanks ! And generally it gets up to 5-6k if I have to shoot, plan and edit everything if that helps !

@MotionCutStudio 7 месяцев назад

Thanks for the excellent explanatory video. Personally, this information will be extremely useful for me, as I’m facing significant challenges in determining how to tax my first paid earnings.

@KofiYeboah 7 месяцев назад

Talk to an accountant! I’m awful at that stuff and just pay to have a professional take care of it

@relaxwithme3266 4 дня назад

I appreciate the tips. Here is a different take: instead of trying to hustle and get jobs every month to infinity, focus on trying to become the in-house talent at a large company. You get paid every month no matter what, you often get benefits, and you can still take on a few side jobs here and there.

@KofiYeboah 4 дня назад

so retainer work! yes absolutely works! to get those kinda jobs, having the piece work usually is a jump off point, unless you're a lucky one, and start working with a company right off the bat

@AfoteyAnnum 7 месяцев назад

Chale is out here spitting BARS LOLZ

@KofiYeboah 7 месяцев назад

🗣️ you know!

@scotthayesproductions5715 7 месяцев назад

It's always a stuggle depending on the job and client. I like to have a set rate, but sometimes, I have to adjust because I want repeat clients. You can gouge for a job that doesn't necessarily call for full day rate due to level of difficulty, and never get hired again, or be reasonable and have repeat clients and referrals.

@KofiYeboah 7 месяцев назад

I’d say my hierarchy would be 1. Negotiate work 2. Negotiate creative control 3. Negotiate opportunities * if a client want a a discount with hopes of future work, start a retainer conversation, they’ll get a discount off rip, and you have consistent work, if they’re serious about what they said

@RijulKathuria 7 месяцев назад

Noice 🔥🔥

@KofiYeboah 7 месяцев назад

👊🏾👊🏾👊🏾

@mrdamiansingh 7 месяцев назад

In the states yes 🙌🏾 in Canada everyone wants to shoot in a parking lot lmao 😅😂 but great points def you are right

@KofiYeboah 7 месяцев назад

Been freelancing in canada since 2019, idk if that entirely it bro bro haha

@mrdamiansingh 7 месяцев назад

⁠The low budget ones bro bro I’m like a bottom feeder 😂 but as you said it’s time to elevate and make your money a priority or price points. more reel worthy videos! Photography I have that lock video it’s still meh

@jesuscastillotr 7 месяцев назад

I use the method of eliminating certain specs of the service to reduce the price of the invoice for example: casting talents and the client takes care of it, but that is playing a russian roulette because theme are moments that they look for people who are not qualified at all and at the end of the day my work is harmed, and I may run a chance that not only collegues think it was my wrong but clients. How do you handle these kinds of situations? 7:29

@KofiYeboah 7 месяцев назад

Well if can go a few ways 1. Urge your client to run it by you once they’ve decided, and give suggestions 2. Maybe eliminate another spec just in case 3. Sometimes, certain things are out of your control and that trade off of creative control in exchange for $$$, this might be a situation where it is

@DrL33productions 7 месяцев назад

Just FYI DO NOT USE DEPOSIT IN YOUR CONTRACT OR IN ANY CLIENT COMMUNICATION, INSTEAD USE RETAINER FEES. By law you can be force to pay back deposits, but never retainer. Look it up and yes even if you put "non refundable deposit" you still can be order to pay it back if you were to be taken into court.

@KofiYeboah 7 месяцев назад

The legalities may change depending on where you live, (I’m in Canada) but in the US I have heard that! My first suggestion is always consult a lawyer before completing a contract 🙏🏾

@photorooster8865 7 месяцев назад

Back in my still photographer days, weddings and portraits etc. we asked for 50% down and the rest at delivery. What is a fair percentage to ask a client for a video contract deposit?

@KofiYeboah 7 месяцев назад

That sounds about right ! I usually go 50/50

@filmfreek35 7 месяцев назад

Fellow Ghanaian ✊🏾

@KofiYeboah 7 месяцев назад

Chaley commented with the quickness, thanks broski 👊🏾

@alexanderbertoni2705 7 месяцев назад

I gotta say, you should start with your day wage x1.4. That way, you're accounting for taxes, as you'll be paying at a higher rate than your W2 wage.

@KofiYeboah 7 месяцев назад

Depends on where you live ! I left the tax part out as I’m not an accountant and I also don’t know where everyone lives

@VivaMediaInc 7 месяцев назад

Instructions unclear. We charged a client a $50,000 day rate and blamed you. You'll be hearing from their lawyers.

@KofiYeboah 7 месяцев назад

Can’t catch me

@LOMISFILM 7 месяцев назад

"Follow Up" 😆

@KofiYeboah 7 месяцев назад

You see it now 👀

@LOMISFILM 7 месяцев назад

@@KofiYeboah Bout to give some "follow up" emails as we speak. ✊

@KofiYeboah 7 месяцев назад

👊🏾👊🏾👊🏾

@nes.torfernandez 7 месяцев назад

There’s so many people doing this already that the question is slowly shifting from how much should I charge to how do I get clients 😂

@KofiYeboah 7 месяцев назад

Good thing I made that video just before this one 🫡

@nes.torfernandez 7 месяцев назад

@@KofiYeboah 😎💪🏼

@georgerady9706 7 месяцев назад

Sorry, I gotta chuckle but I could never afford to shoot if I factored in my Day Job Rate (which would be appropriate since I’m a consultant and don’t get paid any days I don’t work!) and I kinda think it depends on what you assess the client will pay… more than itemizing what it costs you - personally - up front… it’s bound to be more until you have a relationship with the client… yeah, they may feel you are “gouging” them WHEN you come back for a subsequent shoot… but that has a lot to do with how the 1st shoot went ie did it pay-off (not necessarily monetary-wise!) So I just spent (that’s outta my pocket) $5K for a weekend shoot (non Day Job) to shoot a one act play I wrote years ago… and we’re gonna go back and shoot again to flesh out one part of the play… But! What I really got was CREDIBILITY! These were AFTRA (union) actors and things have been ‘dry’ for the past few months… they were overjoyed making $300 for a couple of days doing what they do BEST and I am building a cast of talented actors who are eager to jump in WHEN I need them! (No actors, no “entertainment” and Stage actors - unlike Screen actors SAG - are not prohibited from doing video shoots so long as they are NOT in works being staged under AFTRA contract… even though some are reluctant to do anything out of union Agreement) I guess the alternative is to think bigger where you can sell the “work” as a final product… you just have to balance the cost of production against the prospect of selling the final product.

@KofiYeboah 7 месяцев назад

I think one of the things you mentioned was spending $5000 out of pocket for that experience, though spec work can go far( made a video on that before this one) I think many are coming from a place of not having resources like that to use off the bat, but to each one’s own 👍🏾

@georgerady9706 7 месяцев назад

Yup! I got into this because I wanted (needed) to shoot my one act play because LIVE performances in the Post Plandemic world is a crap shoot… I was quoted $7K - just to shoot (still pick up all other costs) - and ended up buying (rather than renting to write-off depreciation) and hired four very talented people out of Backstage… and doing the whole thing (less gear) myself. But, as you assessed, I had/have the wherewithal to do it AND my primary goal was not to get involved in the “sausage making” but it proved to be quite do-able IF you put in the time and effort and prioritize!