An honest conversation with the CEO of Instagram

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Our interview with Head of Instagram, Adam Mosseri. If you have questions we didn't ask, put them in the comments, or submit them to Adam's AMA on fridays - @Mosseri on instagram.
Dubbed by ElevenLabs
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00:00 Who is Adam Mosseri?
01:17 Being the Head of Instagram
01:59 From designer to head honcho
02:48 Adam’s relationship with Mark Zuckerberg
04:49 Zuck’s new style: An Investigation
06:20 How video has changed Instagram
09:50 How posts gain more reach
19:09 How important are follower counts?
21:39 Deep diving into the algo
24:20 IG Reels vs TikTok
27:20 How many people watch Instagram without sound?
29:32 The competition for cultural relevance
35:24 Creator monetization & revenue sharing
47:45 Short form video ad revenue attribution
53:09 What is a partner ad?
56:35 How can smaller creators break through with advertisers?
57:44 Creators vs “Instagram Creators”
1:02:16 Instagram’s model citizens
1:04:21 Using AI to protect against copying
1:11:59 The controversial ‘Made with AI’ tag
1:16:34 Mental health and Instagram’s effect on kids
1:21:28 What happens if TikTok gets banned?
1:22:40 The next big thing in social media
1:29:14 Instagram’s greatest future mistake
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ABOUT US
We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on RU-vid. We also interview creators and try to get to the bottom of what’s working on RU-vid and where the creator economy is headed.

Опубликовано:

10 июн 2024

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Комментарии : 605

@RunDownRiver Месяц назад

As a creator on Instagram with multiple videos with over 100 million views, the monetization conversation was disappointing.

@Freddiedoesknow Месяц назад

follow me? haha

@LeeTSimba Месяц назад

Is there anything else specifically you'd want to know about the monetization? Or do you just mean disappointing cause right now it doesn't seem like monetization is gonna come through in a meaningful way to instagram anytime soon?

@Isromancedead Месяц назад

yeah they do not pay creators! Disgrace

@samararoberts7596 Месяц назад

Being a “creator” is a choice. Why… Would they pay you?

@itsonlyjordynn Месяц назад

Of course, it was. Nobody is asking you to stay on the app. Stop being so money-hungry

@pretzal_maschine Месяц назад

The fact these boys talked about images for a total of 10 seconds in a discussion about the world's largest image sharing social media app, should tell you everything you need to know.

@WhizPill Месяц назад

Bingo

@TheMarvinChronicles Месяц назад

They evolved to stay relevant?

@Burbie Месяц назад

everyone know insta focuses on vids more now. bro's commenting like its a secret.

@yyyvvgd Месяц назад

@@Burbiehaha yeah lol what’s with this conspiracy ass tone

@cjmedson Месяц назад

Wait instagram shares images still?

@Taetro Месяц назад

the answer on creator monetization was SO bad and you guys just kind of smiled and nodded. Adam literally said "tell me I'm wrong" Really wish you guys would prepare even the slightest critical questions for your interviews. Usually you end up just affirming everything the guest says. Your audience is full of creators, and you have a chance to stand up for us.

@heyitsjoshd Месяц назад

I think you should also pull your weight too. If you think the answer is bad, you should not only explain why you think it was bad but also what you would want to see the solution as. Not all of us are mind readers :( What are the critical questions they didn't ask that you would have wanted? If you can communicate these, I think that's a huge positive for all sides of this equation.

@raulgolfs Месяц назад

Couldn’t have said it better myself. 🙌

@ButThatsMyOpinion Месяц назад

Totally agree! My biggest problem with instagram is they treat creator payouts so poorly. Even TikTok which is a way younger social media app has a monetization system in place. Instagram has been around for years and they still have no plan on paying out their creators even though they are heavily shifting to maximizing revenue on the app. Letting the excuse of an answer for creator monetization slide so easily is disappointing since they’re in a unique position to speak for many creators

@MeganClaarke Месяц назад

I was internally screaming while listening to this answer. Sure, someone else will make content regardless of being paid but the whole point is revenue sharing - not spend money to make money. It's showing appreciation and respect for the time and effort creators put in to keep their show running. 🤦‍♀ I'm not a regular viewer of this channel, but perhaps the interviewers we're too shocked by his blatant disregard to know what to follow-up with. Until this point, I was really enjoying Adam's insights.

@isaacjaimes6757 Месяц назад

Colin and Samir do a great job interviewing guests, thats it. This channel is not to confront people about the things they might be doing wrong or question them on their decisions, that only brings drama and unnecessary intimidation for the guest. This is only to talk, a conversation, to connect creators. I don’t think Colin and Samir would benefit from confronting a guest about their answer, their interview would become sour if they did. Of course they can do it respectfully but now is not the time to bring that pressure.

@ItsNadiaMathew Месяц назад

Instagram feels like a marketing app now

@salmakejjour Месяц назад

So does TikTok everything is an ad or "this is what you should get 😱😱😱😱"

@how.to.do.stuff.101 Месяц назад

@ItsNadiaMathew Месяц назад

@@salmakejjour The time has come for a new social media platform that serves normal people again

@AndrewDasilvaPLT Месяц назад

@@ItsNadiaMathewHow long does that last?

@jumble7399 Месяц назад

"Feels" IT IS a marketing app

@aintnynja Месяц назад

“If we don’t pay creators, we get to keep all the money creators make us”

@taylorgangis Месяц назад

Instagram should release an IG classic version like Adobe did with Lightroom

@gavgichtin5998 Месяц назад

Not a bad idea

@tiki7501 21 день назад

Yes I like Lightroom Classic much better.

@JavierAliagaOfficial Месяц назад

you should have pushed back for the average creator. instagram followers don’t matter. i gain over 40,000 followers on insta due to viral reels but nowadays when i post something i spent hours editing on… it’ll get 200 views. why? because if a certain person didn’t press the like button instagram just stops the video. i’ll wait days and the view count is 210 and i just delete the video and go back to editing again or filming. literally most of the comments on the guys insta page are people saying bring back old instagram. i definitely recommend watching the PATREON CEO and his speech on SXSW about the death of follower count because followers DO NOT MATTER!!! the algorithm is horrible

@ustherein 27 дней назад

I think instagram should go poof and they make two apps. One for everyday people and one content creators/celebrities

@CarolinaRizzotto Месяц назад

A common pattern with my videos is that they ALWAYS perform better on RU-vid shorts than on Instagram. RU-vid pushes my content to a wider audience, and you can tell the algorithm is really testing different viewers throughout like a 1 week period from posting. While on Instagram, the first 24-48hrs are when the algorithm decides if it's promoting your content or not, and it just dies after that. But my content doesn't reach most of my followers on Instagram, which is very confusing and a common experience from what I've heard. It's a bit of a frustrating process when content performs so differently in different platforms, since it makes you constantly question what actually is effective and worth your time.

@JimmyNissfolk Месяц назад

This kinda tells me Instagram isnt worth our time.

@aditya_a Месяц назад

Wow, my experience has been the EXACT opposite. Instagram shows my content to a huge audience, for literally MONTHS on out after posting. Meanwhile RU-vid never blows anything up unless it's immediately a hit. The only short I've gotten to "blow up" is one that reached 10K views in the first 12h, after which it _randomly_ just decided to cut me off (curve randomly flatlines)

@HeadbangersKitchen Месяц назад

Mine is the opposite. My stuff BLOWS UP on Instagram and goes nowhere on RU-vid. Like on Instagram my reels get over 20-30k views minimum and some have gone in the over 100k range and 2 of them over million views. Not a single video on RU-vid has even come close, most are under 5k and now the recent ones are reaching 10k.

@aditya_a Месяц назад

@@HeadbangersKitchen exactly, same here. I think the reason could be that title + thumbnail are super important for RU-vid shorts too, but idk

@infini.tesimo Месяц назад

Just looking at your videos that makes sense. Your topic is better suited to RU-vid than on Instagram. I actually wouldn't even search for your type of content first on Instagram if I'm being honest but if I wanted more brutal honesty chat even in short form, that's RU-vid first and foremost that comes to mind.

@roryradio Месяц назад

Adam has really good media training where it sounds like he is actually answering the questions but really isn’t. I appreciate he does seem fairly down to earth and is open about talking about competitors. That being said I have found IG not the place that it used to be and have been spending much less time on it. I hope a good alternative to photo sharing appears.

@babandeeprathore 20 дней назад

that's why I felt like I was listening but not understanding what he's saying. I also space out here and there so thought it might be it but most of the time when I'm not understanding it's because people dodge the question or are just saying things to say them

@TonisFilmClub Месяц назад

Pretty wild that the thing that Instagram was intended for - checking out photos on my timeline, is the thing I do the least on the app. Nowadays it's pretty much only stories and reels.

@jumble7399 Месяц назад

TikTok took their launch

@ofthenearfuture Месяц назад

It sucks, and there's no real photo alternative yet

@Muhluri Месяц назад

Don't forget that it was seeing stuff from friends. Now it's all just strangers and influencers

@oneiroy 25 дней назад

@@Muhluri you know you can disable that, right? (Snooze recommended content for 30 days)

@Muhluri 25 дней назад

@@oneiroy I barely use Instagram so I didn't even know that was a thing

@Bluur Месяц назад

Not a bad listen, but I think Colin and Samir didn't reaaaally ask the hardest questions, and Adam limbo'd under a lot of the answers. Adam saying it's up to him to regulate his kids on the platform HE MADE is a hell of a cop out. Fundamentally Instagram is a platform that's changed from a place to follow friends, to a place to be sold stranger's experiences and ads. You have smaller creators hating the platform, you have artists leaving the platform for Cara because Meta just announced they own all imagery on Instagram, you have a ton of AI aspects being forced on the user base.

@LeeTSimba Месяц назад

What questions would you want Colin and Samir to ask him?

@JonathanJuan Месяц назад

But he’s right that the platform can’t decide for every person what counts as motivational or harmful content. I started working out in high school because I saw Chris Pratt, the kinda shlubby guy on Parks and Rec get a six pack for Guardians of the Galaxy and went, oh if he can do it, I can do that too. But then you have other situations where certain people might find that triggering to their anorexia. How is the program supposed to know or moderate between that if that’s different between individuals? Parents cannot offload complete responsibility to these platforms, especially when the platforms are limited from collecting that kind of information since it falls under health data.

@sshkeys Месяц назад

Can’t help but think about how he looks like DAVID WALLACE FROM THE OFFICE

@JimmyNissfolk Месяц назад

YES! THEY EVEN HAVE SIMILAR MANNIERISMS

@babandeeprathore 20 дней назад

😄

@jzwadlo Месяц назад

This dude danced rings around them honestly. Answered what he wanted to answer and dominated the convo with a massive grin from start to finish - all the top comments are totally right you guys got washed any hypnotized by his swinging chain - Shouldn't have stared at it for too long.

@pokelover02 22 дня назад

They’re here to have a conversation, not put people on the spot

@yeskev Месяц назад

You guys should do a TikTok vs IG comparison video. TikTok Live is better than IG Live. TikTok comments section is better. Reposting and watermarking (crediting) is better. Then of course the recommendations algorithm is better. None of these things are new to IG but TikTok has somehow jumped way ahead and for some reason IG feels so stagnant. TikTok sucks at notifications though lol for some reason.

@dranipani Месяц назад

RU-vid - as a consumer: the algorithm actually works. I never run out of things that I like at my disposal. - as a creator: transparency about the algorithm, a lot of valuable data on analytics + a lot of ways to monetize. TikTok - as a consumer: the algorithm kind of sucks, but its community is actually really good. a lot of good products and discounts... (depending where you live, you can make some with it without having to create content...) - as a creator: several ways to monetize. Instagram We are better than anyone else!!! The irony is that we are on RU-vid right now...

@AlfredMontaner Месяц назад

I dont post on Instagram because they dont enforce copyright theft of videos.

@roberthudak Месяц назад

Reposting doesn't have to be a bad thing? Putting a watermark with your @ on the videos would take you 10 seconds and now you have a bunch of people promoting your brand/channel or whatever

@yeskev Месяц назад

@@roberthudak Interesting topic. I think one question is what could the IG platform do to help with reposting, sharing, and crediting/watermarking so it helps diminish theft/copying. TikTok is doing a better job in a lot of these areas.

@infini.tesimo Месяц назад

@@roberthudakright. It's pretty hard to fully remove watermarks on videos when you do it right. Not even AI can get rid of it and sounds like my guy over here isn't really putting in the effort mainly from laziness not understanding in how this technology works.

@kickheavy8982 Месяц назад

I never understand why people feel like their content is being "stolen" when someone puts it on their page. Sharing and reposting is kind of the point of the app in the first place. The more places your content is on instagram, the higher it's chances of being seen. As long as they're not taking credit for making it, it's a good thing.

@hillthekhore Месяц назад

@@kickheavy8982 They're not taking credit explicitly, but they often post things with no attribution, meaning the original creator isn't involved at all.

@ramonedixon Месяц назад

30:28 “We are an advertising-based business.” Instagram definitely FEELS more like an advertising agency now than ever before. It’s moved away from it feeling like you are connecting with friends and the things you care about when you get an advert shoved in your face every 2 seconds.

@GauravMohite Месяц назад

MARK destroying Instagram the same way he destroyed Facebook

@ramonedixon Месяц назад

@@GauravMohite I stopped using Facebook around the same time they removed direct messaging from within the app. Mark is determined to destroy the thing we all enjoyed at the start.

@RossBobby Месяц назад

Instagram grew popular by intentionally NOT having ads (making it feel like connecting with friends), during this time Instagram borrowed (a f**k ton of) money to allow growth with the intention of eventually selling itself to payback the investors and to make money for the creators. Whoever purchased Instagram would have so with the intention of making it profitable eventually, Facebook purchased it and slowly integrated and ramped up Ads. This is the same for every platform built with this method of initial funding/growth. If a new cool platform started with lots of Ads, no one would use it and it wouldn't grow/take off to the size required to be successful.

@Kuhoochandra Месяц назад

Right! And in the beginning he says its about connecting people to their friends

@ramonedixon Месяц назад

@@Kuhoochandra Connecting friends is their secondary concern, not primary, which is what it used to be. As it also used to be a square photo sharing app. Their business money making focus is the root cause of dissatisfaction for the majority of users who originally used it to primarily share photos. Their algorithm needs much improvement but also the option to pay for your post to get a ‘Boost’ is the most obvious sign it’s all about money and advertising.

@jumble7399 Месяц назад

Colin and Samir dropping softballs to their guests so they can keep on rolling with this trend of podcasts becoming a platform for self-promotion

@LlamaSticks Месяц назад

What kind of questions were you hoping they would ask out of curiosity?

@conundrum51 Месяц назад

@@LlamaSticks why have you turned your app into a flaming pile of garbage?

@absolutelybagel2218 Месяц назад

@@LlamaSticksseems like everyone was hoping this podcast would be an absolute grilling of the CEO. It’s a ridiculous expectation, this podcast isn’t going to be the reason Instagram changed their ways

@lplucasarts Месяц назад

I appreciate the interview. Too bad the monetization question was answered with a big "we don't know yet".

@user-rn7yr4de5n Месяц назад

Instagram has become a creator and marketing app vs the seeing what your friends are doing. Can they recover from this?

@designisblank Месяц назад

Agreed, but the question is: do they want to? I think they opened the door for advertising and they are now beholden to shareholders

@danielgiordano3238 Месяц назад

If the demand from consumers was there, then IG would still be a see-photos-from-friends app. They’ve pivoted to remain relevant and because reel/story content is where the societal demand is.

@AmeTV215 Месяц назад

Solution i found is having 2 accounts One where i follow friends/family only One where i follow all the rest Helps in a lot of ways (less screen time if you want to, less fatigue when checking the app...)

@AaronFigueroa1 Месяц назад

I only use IG for my business thats it other than that I’m a RU-vid person through and through

@olusijidavid Месяц назад

Are you willing to pay a subscription fee though?

@chrishantis Месяц назад

I hate instagram customer service. All automated and you can’t get in contact with a real person to help you with hacked account.

@palakjethwa8823 Месяц назад

Same applies to Linkedin. They just ask to fill a form. No direct conversation.

@RARAUWPR Месяц назад

They used to have it but removed it early last year

@AEGISAOE 24 дня назад

he forgot to mention about how they turn off comments on their official yt videos, so that they aint exposed by people

@AnthonyRecenello Месяц назад

Surprised Instagram doesn’t pay creators like RU-vid does.

@LuisGomes. Месяц назад

Well it is their way to operate. They don't care and that's all

@AnthonyRecenello Месяц назад

@@LuisGomes. yeah it seems creators keep creating so it’s not affecting bottom line yet

@slowestjabroni Месяц назад

ig and fb dont care about creators just ads

@AEGISAOE 24 дня назад

ig is one of the most used apps, but also the most hated. idk why kids like it so much, its laggy when u chat

@Jayydubbz761 Месяц назад

The funniest thing for me is the the head of Instagram calling X "Twitter" around the 22:50 min Mark. Everyone really just still calls it Twitter.

@WillBowers Месяц назад

Maybe a hot take but as a creator who learned to hone my skills as a "short-form first" creator who then took what I learned and have successfully applied it to long form content, I am split about 50-50 between RU-vid and instagram as my favorite platforms rn. Loved this one guys!

@MartinDepict Месяц назад

"The Rayban Meta video got 60M views"... You don't say 🔎

@TheThaiLife Месяц назад

At first glance I thought the title was "The man who RUINS Instagram".

@creative.franco Месяц назад

This is a true masterclass in modern sociology, consumer behavior, and target audiences!

@Pokeccc Месяц назад

Great timing. I am just starting to focus more on Instagram cause RU-vid is going great but IG not so much haha. Incredible video tbh

@AndrewTuchow Месяц назад

When Adam says IG prioritizes Creators over Publishers, does that mean a Creator shouldn't update their personal account to a business account? How does IG know who is a Publisher vs a Creator account? If I'm starting a new brand, should I keep my IG as a personal account instead of a business account?

@GauravMohite Месяц назад

Yes make it a creator account instead of business account when you switch to professional account, not just saying this in thin air, have tried and tested this for many accounts and found that creator account gets the maximum reach from the get go

@zayaanzakir Месяц назад

Creators don’t care about revenue. LOL Instagram says that so that they can take all of the revenue 😂

@FlorenceRyan Месяц назад

Oh, this is going to be a good one.

@DetroitTintStudio Месяц назад

Instagram is odd to me. I hear it mentioned so much more from friends my age than TikTok. But I have way more success with TikTok and RU-vid. I have videos will do millions of views on shorts and TikTok but they don’t get hardly any traction on insta. Great interview tho. He speaks a lot more freely about their weaknesses than I thought I would hear about.

@upper9052 Месяц назад

You’d think we would be cheap if we sent you 12 dollars, so we don’t send you anything. Yeah, that definitely makes me not think you’re cheap 😂😂😂

@MovementbyDavid Месяц назад

I enjoyed this conversation. I think the insight about shares being one of the best points to look for in the analytics is gold.

@LandoSuccess Месяц назад

By reading the comments 100% of us CARE ABOUT THE MONEY 🤣

@eviltechnology Месяц назад

half of the stories i see on Instagram are ads, i feel there is a possibility to share some of that with people. i kinda stopped uploading on youtube when they said you can't get paid because you are not good enough but we will show ads on your videos.

@mystrmn4658 Месяц назад

Your most viewed videos have 1k views do you honestly think its reasonable to get payed for that.

@eviltechnology Месяц назад

@@mystrmn4658 to be honest it is 13k on a video (i don't count a short that has 37k before youtube even though short memes could even exist). this channel was montized for a few months before youtube decided to put 1000k subs for monetization. i earned an incredible amount of 9$ in that period. it is still getting 7-8k views a year and i didn't upload for 4 years. it has around 200k views. never wanted to be a famous youtuber. but youtube sharing few cents every time they show an ad on my video would be nice of them (and they do show ads on them).

@dayj Месяц назад

At 52:30 I completely agree that big names are overpaid and I think we are really seeing success from sponsoring smaller creators. Marc Jacob’s recent ad campaign is a perfect example of this where they are sponsoring smaller weird creators and the level of engagement I’ve seen is crazy

@feldmarescialloduda Месяц назад

“The man runs Instagram “ i think we missed a “I” in “runs”

@SethWoodsYT Месяц назад

Somehow this guys vibe and the current downfall / landscape of Instagram correlate

@esra_oziskender 24 дня назад

As of March 14th of this year I became an official RU-vidr and as of April 27th I left Instagram. It is so hard to make money on both of them at the same time. And I don’t want to divide my energy. It’s great for selling products yet I am not selling any products or services.

@BrendanEvan Месяц назад

37:30 The only reason I dropped Instagram like a hot rock is the lack of rev share.

@lifewithpuppup Месяц назад

there couldn’t be a better guy than adam to lead insta. he’s really smart and well-spoken

@Ashwathamamusic 21 день назад

Glad to know the CEO of Instagram is an actual human being

@DanYosua Месяц назад

Was pleasantly surprised by this - I only knew Adam from quick update vids and wasn't a big fan. But this felt like a pretty good assessment of IG's strengths, weaknesses, and direction. Realizing now that he's kinda chill, and I probably was just hating on IG's direction. Also... if you're on the fence, this is probably the only convo you need to hear as a creator to realize that your time might be better spent growing on RU-vid right now lol

@karentaylorsmells Месяц назад

“About 50% of content is viewed with sound off”. A lot of people crazily like like like like umpteen posts on accounts - and we see this in Stories when people will screenshot this like it’s something to be super proud of. I’m suggesting they’ve got the sound off while hyper doing this. Tell me I’m wrong Mr Mosseri?

@mchiarelli91 Месяц назад

Continuing to watch but I'm wondering (and am doubtful) if more challenging questions are brought up. The elephant in the room has to be engagement based on negativity though I suppose it is somewhat outside of the scope of a channel like this to explore. Rage bait and controversial topics for the sake of being controversial to illicit an emotional response and drive engagement that way. This is an enormous part of Instagram. I'd be very curious to see what the head of Instagram has to say about that.

@long_guy Месяц назад

Exactly! So because they do something wrong on purpose and thousands of teens and/or idiots comment on that, it gets pushed to all our feeds. They also don't talk about how negative comments are driving more views, so there is a whole new genre of reels that are just for the purpose of people opening the comments to confirm they are not crazy and this video is in fact absurd.

@RabbiT-qh8pd Месяц назад

Exactly, such a negative outcome that could be easily avoided. ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-y8reZyT25xA.htmlsi=aZ8N_8ao5PyJDmIB

@sergeballiet 16 дней назад

Oh man, I love this format and this interview! Thanks guys!

@Arun_Krishnamoorthy Месяц назад

I personally hate how addicted to the internet I am, but this was a really interesting listen!😁

@raulgolfs Месяц назад

Even if creators with 2k followers may not be eligible for monetization, knowing that Instagram could have a revenue share like RU-vid, would help creators that have smaller following to keep creating original authentic content on the platform to shoot for monetization.

@Misskiff Месяц назад

Look Instagram is a platform for reach to grow your business model. This is why it’s important to have a business model and not do Instagram for revenue share, same with RU-vid it’s the business model. The upside to high engagement and reach is sponsorship & ad share. His made it clear, they are trying to create a sustained model. Knowing business I respect his answer.

@maax Месяц назад

would love if instagram gave more info on our audience and followers. On youtube we can see what subs are searching for, who they watch, what they like. On instagram its hard to know what your followers really want. even if you do a poll, you are only polling the small percent who watched that story.

@Kuhoochandra Месяц назад

Why does no one ask these guys about their ethics with the platform? How is ethics not going important? It reveals all intentions no matter what they say in their PR polished answers

@DannyMoore2369 Месяц назад

if a company wants my video to be an ad, i need to be paid for that as the content creator. just allowing that on IG is not ok through creator ads

@kaysha Месяц назад

I got my IG & Facebook accounts disabled because of their AI doing a mistake, so, Tik Tok & RU-vid is where its at

@TuckerPearce Месяц назад

I wish I could hide most short form content in RU-vid and even a lot of it on Instagram. So many dark holes of scrolling to waste my day. It just all feels so toxic. I’d much rather watch long form content like this than 100+ reels.

@LeeTSimba Месяц назад

Then just do that? Or am I misunderstanding what you're saying 😅

@M.H.P Месяц назад

I think we all know the epic fail of not asking: "Why isn't putting IG in chronological order a priority? Or is it and when can we expect it?

@haysdixon6227 Месяц назад

I think it clearly isn’t, because it wouldn’t be that hard and is not discussed… he seems to dance around it, but I’d be surprised if the reason was something ultimately different from “even within nonreccomended posts/posts from friends, Instagram still wants to optimize for your engagement (eg. shares)”

@createdbykoko Месяц назад

I also like it chronological like the old days but it creates a problem of people spam upload to get to the top

@M.H.P Месяц назад

@createdbykoko I think that happens more now than ever since ads have taken over. It's hard to have reach as he keeps saying if you don't chalk up cash

@how.to.do.stuff.101 Месяц назад

i need help, whenever i follow someone, it says my request is pending which is not true

@haybail7618 Месяц назад

Tbh he looks more like a snapchat ceo because I feel like he actually has big eyes and they stick out I feel

@StephenDeLosRios Месяц назад

Enjoyed this a ton! I think it’s interesting we have moved to a more “interest based” online world than “Social based.”

@TennileJames Месяц назад

Tell him to let us pause reels! Also, where is the activity center.

@ZenkaiGoose Месяц назад

Gotta give huge love to you guys and the team for the amazing intros. They always hook me 😂

@davidgorvy Месяц назад

Thanks!

@yousefalabed3687 Месяц назад

Adam kept mentioning “ connecting friends and short form videos”. I think there is a huge caveat in comparing long form videos, short form videos and connecting friends. For example, short form videos works fantastic for connecting friends if you have ones to begin with. If you have a great friend to share things with short form content works great because you both (ideally) are interested in the topic of the short video. That said, we might not have become a part of a thing or fans of it. It might be oh cool trick or whatever. However, for long form video, I feel it has a lot more potential for community building to your point. I know this has been brought up in your interviews before of people walking up to content creators like they personally know them! I don’t know if that would happen to a content on Instagram. I might follow someone on Instagram, absolutely. But I wouldn’t “know them” as well as I would if I am following them on RU-vid!

@MariaMeliora Месяц назад

This is the puzzle that is haunting me about youtube. They have owned the long form space for over a decade, and yet not a single viable tool for community building around it. Why?...

@DerekElliott Месяц назад

All very fascinating! Thanks for it

@gabrielgrassmayrtoo Месяц назад

I love how he is just extremely chill with the criticism

@AreaCode000 Месяц назад

I'd be very interested to hear more about Adam's claim that the majority of IG activity happens in DMs. For example, how is this tracked? Does the platform have some sort of data scraping in DMs or is this tracked on the image/video when someone hits the share button? Also, is this why the chronological feed is no longer a priority?

@karentaylorsmells Месяц назад

Agree

@blizziboitv Месяц назад

TikTok pays so much more an any other app and it’s not when funny . RU-vid might beat it but it’s so hard to break through

@gopeshhacks7967 Месяц назад

After thinking so much about the algorithm of youtube ,its kinda fascinating to know about insta.

@MinuteMon Месяц назад

I wish Instagram would build a good system around monetization for creators, it seems they want to do that but haven’t cracked the code

@willbaxtermedia Месяц назад

Why does this dude sound like Dr. Doofenshmirtz

@ChrisbeFoSerious Месяц назад

What a great, info packed conversation. Love how this guy expresses his thoughts. Want to hear more!

@wt1272 Месяц назад

The chain feels forced, Adammmmmm 😊

@mossgatherer_ Месяц назад

I always feel like Mosseri has no idea how much he's annoyed us all. My entire feed is just feature accounts of stolen content that I don't even follow. Instagram doesn't show me people I know, it just advertises strangers at me.

@letslicious Месяц назад

thanks for sharing an amazing episode!

@richoffks Месяц назад

its crazy how they make the metric to grow casually the absolute hardest thing to get. Not everybody has friends that they can send their favorite content to... Doesnt make the content any less valid.

@PEERSEEMANN Месяц назад

Tiktok feels so much more dynamic these days …

@angelocast 6 дней назад

One day soon, there will be a real organic sharing platform, non profit, no expectations, that you can connect with other amazing souls around the world sharing your passions and supporting each other in a positive way. All the social media apps are businesses (is ok of course) but the energy real creators/artists need to put here to make some noise, is EXHAUSTING. All the energy and time you put in creating material and learning all this TECH nonses stuff, KILLS the creativity. Creativity and the art created heals the person and the people that connects, and we need this more than ever in this chaotic world. The addiction to short videos (I fall in this some times) is also a creativity and productivity KILLER. There is no guidance or training before diving into the hand tv and social media apps. Most of the new people now is in a devotion mode, give energy, time, put money, hope, dreams, to be heard/watched by the new "god" wishing to become famous, wealthy, or bring the message. Sounds like a new religion. Be wise and manage your energies. Best wishes to all positive creators here! Thank you Colin and Samir!

@cheeser6535 Месяц назад

I love that he says Twitter still

@ericmol5688 Месяц назад

They prioritize shares over likes thinking it’s the same thing then wonder why instagram reels is so insane and toxic

@RabbiT-qh8pd Месяц назад

agreed, fight the algorithM! ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-y8reZyT25xA.htmlsi=aZ8N_8ao5PyJDmIB

@mr.suitgaming8633 Месяц назад

Perfect timing for the ride to work

@tekking4043 Месяц назад

I saw the first version of the thumbnail. Hehe

@TerranDailey Месяц назад

Content creators want to be able to monetize, I think that’s pretty important. Idk what buddy is talking about.

@theeasymoneyguide 24 дня назад

In every update on my feed, I see more marketing than those I follow 😅

@JohnCastillo Месяц назад

Instagram is an odd platform to be a creator. I am a creator on RU-vid, Instagram, and Tik Tok - and Instagram gives me the least ROI whether that is reach or financial. Tik Tok and RU-vid have incredible engagement and Instagram just sort of feels... uncertain about its place. Photography is no longer its primary focus, and when it comes to short form it also doesn't add anything of value. The only thing it has going for it (in my opinion) is the messaging - using Instagram to exchange contact information.

@honestnerd Месяц назад

Good thing I closed my instagram account after 6 years. I'm a photographer first, not a viral video creator/editor. What I liked about Insta is that it wasn't Tik Tok. Now they're simply 2 apps I equally hate.

@Louis-zl4tp Месяц назад

You spelt ruined wrong on the thumbnail

@WuhSuhDood Месяц назад

this guy looks like the nerdy kid in school who had the cool mom that dressed him up in trendy clothes

@JedDobre Месяц назад

The answer to figuring out the “reach” Issue is pretty bloody simple. Start with showing content to people that choose to follow said account. Then use your recommendation algorithm depending on how the post is interacted with across every follower. But start with showing it to every one that chooses to follow that account. I think that’s a pretty simple starting spot.

@Drapppie Месяц назад

1:22:40 The next big thing in social media Why not add a collective feed in which I can share the same feed with friends, this way its easier to share because think about, it people only share a video if it is exceptional good. And with a feed I share with friends or family it gets "directly" shared which enables more people spending together on the app which will result in engaging about the videos perhaps through a form of dm/comments with friends. Now 98% of the videos I watch I never talk about with friends cause I do not know if they are interested and with a shared feed they automaticaly get the video seen and know it also interest them because they feed is also made for them. add thoughts/improvements about this in reactions

@MariaMeliora Месяц назад

Great idea with one caveat - there is always that one friend or relative who over-shares annoying crap , be it not funny army of "jokes" or political fear mongering and etc. Kicking that person out of acustom.feed is as socially painful as deleting y Them from a group chat 😢

@Changethemindsetgirl Месяц назад

Why would a platform(business) that gets more money when persons watch more content, want to allow parents to limit it.

@s8x. Месяц назад

he ruined ig

@TheDailyBA Месяц назад

Y’all need to push big names like this more, and respectfully don’t take the sidestepping. You’re big enough to do this, as well as good enough to. Next step after that is leading the conversation based on what creators are seeking (truly). You can see it in the comments. Instagram continues to take 100% of what’s available off creators backs. This didn’t help the community in any way, it didn’t hurt, but it was a pointless interview.

@WeirdStuffRyan Месяц назад

Instagram should pay for stories like Snapchat does

@richardeats Месяц назад

Yes! There are ads in the story swipes

@martingallivanting 28 дней назад

He literally said likes and followers don’t matter, only shares, then how do you suppose to get shared if the algorithm doesn’t reach to the followers, the potential followers, the targeted audience? Don’t like it anymore, they make it harder for small creators/businesses. I have Over 2k followers, stories get sometimes more than 300 views, but pictures or reels posted, barely 20 likes.

@iamnotme2335 Месяц назад

Now if only they would get back to me about my inquiry for shutting down my old IG account for no reason

@stoshhatch8988 Месяц назад

I don't think this guy understands that I use Instagram primarily to keep up with friends I don't want to see reels all over my home tab. I get that most people aren't like me, but all of these reels popping up just feel like an infinite bombardment of ads to me.

@somaticswithaudrey Месяц назад

Would be nice if you could opt in or out of this and personalize your experience

@jonathanstevens1810 Месяц назад

I really wish you would prepare at least a few critical questions for your interviews. You often just end up affirming everything the guest says. Your audience is full of creators, and you have the opportunity to represent us and ask the tough questions.