Tom Broughton is the founder of Cubitts, a new emerging challenger in eyewear offering modestly priced spectacles and sunglasses in classic British styles. The UK's optical goods market is worth an estimated £2Bn with three major companies: Specsavers, Boots and Vision Express, collectively controlling over two thirds of the market. Despite many independents in the industry being squeezed out by these three brands, Cubitts quickly established a strong and loyal following, and since being awarded The Guardian’s 'start-up of the year' in 2014 they reported a 300% increase in sales the following year. We went down to Cubitts' second London workshop in Borough to better understand how they’ve built the brand since launching in 2013.
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26 авг 2024
