Program: Industrial Design
The Design Division at CCA welcomes Anh and Hoang Nguyen in the 2023 Spring Design Lecture Series. These live lectures bring us together across time zones and disciplines as we meet leading designers, strategists, curators, and educators to speak about contemporary practice, discourse, and making.
In their talk “Creative Session.” CCA industrial design graduates Anh and Hoang Nguyen, known collectively as “the Brothers,” recount their career trajectory since graduating in 2009. With a natural flow from one brother to the other, they reveal how they have used equal parts visual artistry, technical knowledge, business savvy, and playful engagement to move their work from classic industrial design and branding for consultancies into a more expansive practice. In their current position as design directors at the venture capital group Playground Global, they “partner up with mad scientists to build the future.” The Brothers’ serious play with Playground positions them at the frontiers of science and technology working on future-leaning projects such as finely-tuned 3D manufacturing, carbon-free flight, sustainable farming, and innovative materials discovery. At every step they use the essential design skills of formgiving, synthesis and storytelling to make complex systems comprehensible to investors, consumers and the larger public.
The Brothers explain how in project after project, they have found the courage to admit they don’t know all the answers, and they counsel students to merge three key components for design success - art for aesthetics and materiality, science for mechanics and engineering and business for branding and marketing, This multidisciplinary approach, amplified by their creative partnership, allows them to make wide-ranging impacts on how new companies will do business and rise to the increasingly complex challenges of materiality, sustainability, and equity on the horizon.
Authored by Mara Holt Skov
22 апр 2024
