Anheuser-Busch CEO on Bud Light boycotts, his company's reponse and comeback strategy 

The only thing going through his head is stick to the script and don't make the woke Belgian overlords mad. This "Interview" did nothing good for him or Transheuser Busch.

He is a BS artist. He was talking about farmers, and they will not buy Bud Light anymore and it is too late to kiss up. They are talking about investing in the company and I hope he realizes that it is too late. This guy has been there for years and has already destroyed that company. He has a feeling that they will get through this, and he is delusional. People are determined to push this point because it is the only way we can express how we feel. Money talks and when the wallet is involved, they listen. Greed is what will teach them. Hit them in their pocketbooks. I hate to break it to them, but the trans community likes foo foo drinks. Not a beer. LOL

What exactly was he supposed to say?

@@JackieDaytona1776 sorry for starters...

​@@JackieDaytona1776Sorry for mocking women maybe?

I find it funny how Americans constantly take pride how individual they are but as soon as someone acts differently they have literally a mental break down. In this case over a transman drinking a beer. Over a beer.

Spot on!!!

@@ceooflonelinessinc.267found a pedophile

@@ceooflonelinessinc.267 We treasure our individualism above almost all, but when so many of us are under attack like we currently are by these insane leftist, we band together and for me personally it makes me proud to know that it proves that an individualist society can and will indeed band together to protect each others individualism.

@@jakemon4550 In which way did this lady or this company attack you?

Wonder how much money his friends are making shorting the stock while he purposefully destroys his company.

RIP all AB brands.

@@suntzu6122 i would bet goooood money that's what's going on, really

From kid rock to this. U cant be anymore right

better than Al Gore!!

What's worse is the pathetic interviewers who are too cowardly or dumb to get to the actual question. And to make a point about dylan being an awful person making offensive narcissistic content completely regardless of any trans issues. I would have asked the ceo why they endorced such a pathetic narcissistic human.

Brendan still doesn't seem to really understand what this has boiled down to...knowing your client base and staying firm with those beliefs. May these words of Warren Buffett resonate with him.... "It takes 20 years to build a reputation, and only 5 minutes to ruin it." We are witnessing that today.

You serve your target market and you don't belittle your target market in favor of trans market that makes up .0001 % of the market and their advocates whick make up 1% of the remainder of the market.

Amen!! ❤❤

😂😂😂😂😂❤❤❤❤❤

😂😂😂😂

From Bud "Light"? :-S

Loool

You've seen nothing yet.

Liberalism is all about emotions and fantasy. Numbers, facts, math, science, good business and common sense don't matter to them. I'm sure we've not seen the last of this new leadership in various American companies. Many will fall never to return.

They afraid of the backlash LOL

he is the public face of the company. hes the one whos going to take all the blame. not the shareholders or the board. but they will use the ceo as a scapegoat

@@derdefr he’ll have his golden parachute!

Because quite frankly people used to. LGB was rammed down people's throats, people forget how nasty and aggressive the LGB community has always been and no one could say a damn thing without being cancelled and labelled but then Trans popped up and LGB started getting a taste of its own medicine and didn't like it. It's actually laughable. When people said that LGB would lead to T and gender confusion they were shouted down and called all kinds of names and now we are seeing exactly what the "bigots" predicted. The difference is that people didn't see the harm of LGB and talked all kinds of nonsense about "consenting adults" and when LGB started pushing for laws to reach out to "gay kids" everyone accepted it with a grin and then T stepped in and started reaching out to "trans kids" and suddenly everyone lost their minds but the thing is that instead of accepting it as we did previously people are finally emboldened to say "to heck with this shick" and do something about and unlike previously, they're not being dismissed or silenced.

Exactly!

The editor and chief of the LA times said that if you don’t reflect the values of the customers you won’t have sales. Bud Light forgot this.

Y can't these companies keep doin what they do n make their product better instead of trying to always have some agenda to be politically involved with things that they have no idea about just to try n get more customers. Let your product speak for u n stop pretending u care about something that u really dont.

Nobody forced an agenda. They sent *one* individual a can with their face on it. If you’re so hellbent on ignoring the existence of trans people that one person bothers you then you’ve got some deep issues.

They're in a hole and they're just gonna have to dig themselves out.

He absolutely cannot get out of his own way. Loser.

hahahahahahahaha! Hilarious and true.

He's what you would call an "Anti Steve Jobs."

Yep all he has to say is we are sorry we dont stand with them, we stand with our customers who make us money

@@ajae... maybe if you had half a brain you would look at the stock price and figure it out. The stock price is reflecting the future earnings. Did you short the stock 2 months ago?? Of course you did not That 18 billion went into someone’s bank account. Get back to me when you google the ticker BUD and read on the internet how to short stocks Tool

Anheuser won't admit any wrongdoing because they don't think they've done anything wrong

@TilaTequilaOfficialThe CEO is still responsible for damage control and turning the ship around. He’s failed at both.

They just slapped a Maga hat on it ... whichever way the wind blows!

@@danar810 Someone said in another comment that if they just made a commercial with half naked chicks splashing beer around it would probably end all of this.

@@tdestroyer4780 I'm not so sure. People started pushing back against this nonsense a long time ago. Now people are also waking up to the cynical duplicity of these corporations. They did rush out stock-footage patriotic advert of a horse running through the desert a couple of months ago if you recall that, when the drama first kicked off.

​@@danar810Zion Trump or Zion Biden. Illusion is choice. Honestly Robert Kennedy is the real deal.

Yep, it's really "it" this time. A SHTF moment for the corporate boards out there.

🤣😅

have you not seen their latest adds? bunch of good ole boys in the back yard relaxing and another with a few friends at a concert. it has already started with the flatter but still no apology

Never apologized, never admitted Allissa Weinschnitzel should not have said what she said. More lies and stupid commercials without sincere apologies will continue to tank this brand. It will never ever recover due to sheer arrogance.

Apologize for WHAT! This world is A to Z! "ALL PEOPLE HAVE RED BLOOD IN THERE VAINS"!!!

Boycott, haha, yeah. I sincerely think they have a dead brand on their hands. People still buy it, but the company can't afford supplying it anymore. Eventually they'll bury the brand probably after the disastrous holidays to come.

​@@paulhoffer3123*their

He will be remembered as the guy who killed budweiser. 2 yrs and this guy destroyed a 100 yr old company. 😮😮😮 amazing.

💯

They 'changed the conversation'...to how they are bunch of raging unapologetic pedos.

YES! THESE OTHER COMPANIES BETTER TAKE NOTE!! This could be you..and we know the stockholders are upset too. In this business climate, skip the ESG requirements and just do good business. You'll MAKE A LOT OF MONEY!

The whole pint of the ESG is too ruin the companies and have to close and all the middle class workers are out. ESG is meant to destroy.

I doubt he knew what marketing was doing.

Why?

The only Business 101 lesson here is to be careful of letting your brand be hijacked by weirdos. Harley Davidson is a good example of a brand associated with lawless jerks that no honest person wants to be associated with. If they stop selling to criminals, nobody else would purchase their oil leaking garbage.

​@taxreligion5704 why??? It torpedoed a brand that may now never recover

​@@magatsrlosersFor overseeing the most devastating single marketing campaign in history. For totally failing to understand your consumer base. For completely failing to recognize the most divisive issue in America.

Do you still identify as transgender?

He can't help himself! .. Should have said from the day after, that the company is withdrawing the partnership because it's was seen as a political stand in hot button issue. .... And no, it's not about partnering with a trans influencer, it's about doing it to "celebrate" Dylan "transitioning to womanhood". ..... This company relied on recent woke Ivy League grads who demonstrated how they know nothing about people outside their bubble.

Exactly. Nope instaed the marketing team says hey lets ignore that but instead do a bunch of random commercials. NOT GONNA WORK

The name calling has very little to do with it

Will that make you buy bud light again? Don't think so. So why apologize?

@@fauxque5057 I disagree entirely, things didn't really hit the fan until the Alissa Heinerscheid interview came out. If it wasn't for that, there's very little chance we would even know her name and their agenda.

It's done. I can't wait to hear about their stock crashing after the horrible sales numbers for the 4th. This dudes fired for sure and I give budweiser about 5 more yrs of circling the drain

💯💯💯💯

Yup

Nah, if this is the CEO talking, it shows the fire is still gutting the building and they have no idea where the hydrants are

It was deflecting alright but much too obvious to be impressive.

ANGRIER

He is ex-CIA

He said if he had it to do over, he would do it again....pretty sure he is saying go fly a kite. So, yeah, he did answer, around the convoluted bs.

💯

They won’t get rid of him or the woke marketing vp she only went on vacation for a month

He IS AI

Facts💯

Yes, there should be, and probably will be. The sad truth is a case like that can take many years and won't likely yield much for the shareholders. Maybe 10 years down the road they'll get a coupon for a case of Bud Light while the shysters get rich.

it will happen...no SHOULD about it!

I find it funny how Americans constantly take pride how individual they are but as soon as someone acts differently they have literally a mental break down. In this case over a transman drinking a beer. Over a beer.

100%

Nah, they fired the top 2 ad execs who did the collab

apology for what!?

​@@scotta4620Publicslly calling their prime customers "fratty and out of touch" for not supporting someone as nutty and strange as Dylan Mulvaney. Did you miss that part?

He gets it I'm sure. Nobody's THAT dumb. But he's not in control here. Anheiser-Busch's esg score is. But that little perk has cost them billions. He literally made his beer embarrassing for men to drink.

​@@geometerfpv2804so to be clear, you want people fired bc they hired a trans person?

What a ❄️

​@@paulw2872yeah, that CEO sure is a snowflake, you got it.

​@@connernickerson5509He can't help himself! .. Should have said from the day after, that the company is withdrawing the partnership because it's was seen as a political stand in hot button issue. .... And no, it's not about partnering with a trans influencer, it's about doing it to "celebrate" Dylan "transitioning to womanhood". ..... This company relied on recent woke Ivy League grads who demonstrated how they know nothing about people outside their bubble.

Technically, he did answer it by not answering it. If you read between the lines, he was just basically saying we’re just gonna continue to bow down to the bigots and the ones who love cheap disgusting beer.

@@hus390 that would’ve absolutely made more sense.

Budlight is a dead brand walking BYE FELICIA

No apology to those who were offended Right or Wrong the customer is always right but this dude & his administration will go down in history as what not to do in marketing. Talking about other companies??? He doesn't represent other companies he represents Anhieser Bush.

Pick a side of what this ain't twitter fam this is irl we are all American

But picking sides is the biggest problem in America

Picking sides ? Someone doesn’t seem to be educated or have common ethical sense

You claim to be patriot, yet you have no understanding of liberties.

My family right there with yours

what is this boycott over again? the fact yall can't handle the decisions other people make with their own lives? lmao, mfing snowflakes the lot of ya

Are you boycotting EVERY company that supports the lbgtq+ community? I highly doubt it. There’s literally thousands. You and/or your family are probably wearing something at this very moment that comes from one of those companies.

@@ginakeith1928 Thank you for you inquiry and your concern. The companies that are coming after our children, to the companies that push it on me, to any person in the "limelight" (actors, songers etc....) YES I AM AND WILL CONTINUE TO DO SO. I could care less what any person identifies as. You Do You. But when you start pushing your AGENDA On me THAT is where I draw the line. Share bathrooms, play sports with your new identity. Special treatment. Nope not happening. Let me finish by saying "I'm saving a lot of money canceling many

Yep, we're all like angry ex-wives who finally faced the spouse in court, where he announces no more money to us, no sympathy, and basically, "hey, FU totally, okay?" We're like: Ok, it's going to get much much worse for you, sonny."

@@Pimp-MasterI think you’re the only one can relate to that, sweetie. Hope things get better for you.

He basically thought American people were stupid and would drink Bud Lite regardless.

​@@Pimp-MasterWTF is that analogy.

Agreed. They shouldn't be supporting republican politicians.

I love how the powerless maga get to beat their chests and say "we did this" like they individually destroyed a company.

The Fruitbats will

Stop drinking so much anyways. You can celebrate July 4th without drinking. Wow what a concept.

@@jinwanc Best comment on YT!

@@jinwanc Nicely done.....don't know which is the worst on our nation's highways, drunks or texters?

What is the BS? A trans person promoted a product? Who cares

I'm not drinking modelos and I'm not drinking bud. I'm drinking lienikuegles or PBRs

how was it a mistake that they gifted a can? what is there to apologize for?!

Well, he worked for the CIA. What did you expect?

@@scotta4620 Right? People are pathetic.

Well y’all politicized it so what else are you expecting. They gifted Dylan one can. Why are you mad at them for giving Dylan one can?

@@madison8568 They have no life or relevance.1 can.Geezus!

Exactly. That’s why he mentioned his investment is tripling

Wrong! Those classes are dominated by Federally funded dollars, and democrats run them. You cannot say anything that opposes their agenda.

it's a simple conversation, you see that stupid crap? Don't do that.

Believe it or not marketing classes try to take a rational take on political issues, and for example my textbook mentioned that companies should try to avoid to side to a political issue. Which they should I don’t know why companies want to get political unless they directly are selling something for a specific political party. This guys marketing team dropped the ball by not doing a marketing research job.

​@@gilberttorres8yes but classes are still talking about how bad of an example this is for marketing a brand

First of all class: don't wave a metaphorical red flag in front of your customers as you literally call them useless people that the brand doesn't need anymore.

One can... one f. Can.. talk about ❄️

@@paulw2872 you're the snowflake buddy. Budlight going to ZERO

@@paulw2872 You're an idiot if you think this is about one can.

Pretty ironic to say someone doubles down on stupidity, then say 'Let's go Brandon!'

@@JackieDaytona1776 I was starting to take him seriously until he said "Lets go Brandon" complete buffoon.

He’s an ideological rich person who obviously has no clue that his blue collar base doesn’t want anything to do with his woke agenda.

"However, he dodged every question, straddled the fence and did not answer a single question effectively." == has what it takes to run for POTUS

@@JackieDaytona1776 He didn't even get it right. Brendan? Trump loves him.

It's not a boycott. Bud said they wanted new customers cause us old frat boy men are dying off. So we just gave them what they wanted. Go get ur new customer bud

If a black guy is featured in an bud light ad, is that “politics”?

@@laurencewhite4809 It depends. Are you trying to build a straw-man argument or is this going somewhere?

@@laurencewhite4809depends is he just drinking or was he doing wearing showing some agenda

Yeah, they're almost saying: we got your money for all those years, but now you owe us your soul. Well, that negotiation is a bit rich for them.

@@Xaito It's not a straw man argument, this is literally how people rn actually feel when they see a mixed family in an ad.

THANK YOU!

They might as well market to the lgbqtwhatever now and change the beer name to.... well, I can think of a few names.

what is there to be so upset over?

It's done for. After they get wrecked this July 4th, the writing will be on the wall. They'll try to hire some cool guy celebs to distract ppl, maybe get a spike in sales but it'll never get back to #1. The favorite joke for old men now is budweiser is trani fluid. Ya, they ain't buying a bud again. The young kids, they probably be enhaling a smoke form of LQ or they drink their borgs. Any way you write it. Bud is done. It'll have to downsize which equals crappier ads, bad buzz and then slowly start cutting back on stores its in. Those bud platinum or other buds choices will gets reduced.

​@scotta4620 bud said they didn't want our business. Wants to focus on selling to the kids so we just alrighty then. No one's upset about Trani fluid

Or fire all top management, especially this sociopath, and start a new campaign theme: "Under new management".

I wondered about those rainbow 🌈 cans. It seems like the CEOs at Anheuser-Busch would have learned their lesson that they just don't sell

He is a wet behind the ears kid to be in that role. Former CIA - wonder how that happened.

“Sorry we gave a person a single can with their face on it.”

It's almost like he blames the fact that the holidays and football season isn't happening enough to help sales. It's like nobody said anything wrong, nobody was angry, etc. It's utterly frustrating cuz we all know this guy's job is through this year.

what is there to apologize for? i dont get the outrage?

@@scotta4620 His VP publicly insulted Bud Light's entire customer base. Since he wants the customers to return, an apology would seem in order. But, sorry seems to be the hardest word.

What is he apologizing for?