Ok so they start as a small business and until the founder of Mickey Paraguay use Mickey Mouse as a market sale and ice cream shop food brand in 1939 and it work it got popular in Paraguay but he passed away in 1991 so his wife took his place to keep the company growing and so in 1993 Disney hear the new about the Mickey Paraguay and try to sue them but failed because they forgot to registered the trademark on Mickey side way so they get to keep the character but cannot make a tv show or sell any of their food brand to other country so yeah and they are top of mind Paraguay 2024
