Crazy how you can say “do what works best for you” and people can twist that around lol. I’m an artist with only 100k+ monthly listeners but I make six figures because I’ve released many songs and have a fan base that bounces around my catalog a lot. I think releasing often with short form content is the optimal strategy if you are an independent artist pushing your own music.
Can’t believe the audacity of some people to call BS on your advice without even trying it. But hey not everyone is willing to put in the work to release constantly and create worthy content AND music. Let’s be honest, some artists could apply anyone’s advice but sometimes the music is just not there yet.
Lmaoooo the end 😂😂 tell em’ Nic! I can’t believe someone would not do their research before commenting something like that. TBH all these people just sounds like they dont wanna put in the work to make music and content frequently
I couldn’t agree more with frequent releasing because there’s 100,000 new songs uploaded on Spotify every day.. To only release 1 or 2 songs every couple of months is insane! Plus when you release more, you allow yourself to get the reps in, in turn only making you a better artist.. And i agree it’s all subjective, something you don’t suspect can blow up while something you cherish can flop. But even if you get lucky with a hit song, and barely have a catalogue.. that momentum has no where else to multiply. Frequent releases gives you a larger catalogue. Yes, not everyone has the means to release as often, but like you preach, everyone can always be a little bit more efficient, little more resourceful, little more disciplined. And that makes sense… cause time and effort is all we really have. Don’t even get me started on Content-Marketing.. my Favorite People in any field, are all people who have made a lot of content and have built a bridge for me to connect and relate with on a deeper level than just the singular art. What you say is exactly right, about releasing Social Media Posts (that cost literally nothing), vs Investing in a Music Video (costs hundreds or more) on spaced out releases doesn’t make sense economically in todays time. EVEN LABELS ARE SHIFTING TO YOUR PHILOSOPHIES, telling their artists to hop on Social Media. This is where it’s going.. Content is King, in not just the field of Music.
From someone who actually has released weekly music for 10 years (albeit Nerdcore music under the name Rockit Music) I can confidently tell you every piece of advice he has given is 100% accurate from my own experience as well. Nic is right. I’m also NOT here to promote myself just to reinforce what he is saying as someone who found similar success. The way I would phrase it personally is you need to stop thinking about it as a human and start thinking about it from the perspective of an algorithm. What algorithm is going to push someone’s music who has 1 release vs 100 releases? I would venture to say close to no algorithm (anymore since they are now flooded with 1 off content creators who never really started). Of course you gotta remember the humans are the ones actually watching. Can you name 1 artist that you have binged a million times after the first time you EVER were served up their music on your choice of social media? If it’s your first time seeing a musician that song has to be the best song you’ve ever heard in your life in that singular moment for you and a million other people to give it the attention it needs to go viral. This is definitely possible, but very very unlikely. If it’s someone you’ve SEEN before a bunch BECAUSE you’ve been served other content eventually after enough previews of their various content you’ll either avoid that persons music or listen to it. Plus if you’re releasing more songs as an artist this develops your skills as a songwriter. Eventually your songs WILL get better, and the better they get the more likely they will be to connect with an audience. Then once it connects with someone you’ll have a library of more songs instead of just an albums’ worth or a single. Plus those songs you that never caught fire, but you thought were bangers will get another chance. Trust me… it works. As per the advice of Malcom Gladwell; Put in your 10k hours and you’ll become the top 1% quality of professionals of whatever you strive to do.
Glad you responded to that guy. That guy honestly probably has never broke a record before. Many different ways to do it yall. But Nic D is on point. I have over 150 million streams as a producer indie and helped with the release of evey track production, content and marketing, and Nic D is spot on yall.
Nic D!! I bought your book! Thanks for sharing the knowledge and helping us out. There will always be haters right? And you’re very humble and non judgmental about everything so we appreciate your patience and hard work bro!
I’m actual proof that your advice still works in 2024 I got my first 6k monthly listeners this past month and I’ve been making music for almost 5 years now. And you know it’s crazy I’ve seen a ton of other content creators give advice and I have never grown this fast from any other advice applied once again thank you nic d for all the free gems you give out to this community 🤝
I love the “riding the momentum”- you never know what is going to connect with the audience- so many of my songs throughout my 35 year career have been my favorite… And not theirs!
More RU-vid videos please Nic! I would love to see a video of you making a song from beginning to end. From the loop or sample you find, to recording vocals and sending it to your producer/mix engineer, to creating content ideas and release schedule stuff. Would just love to see your process for a song from beginning to end! Love from 🇬🇧
I’ve been in radio for over a decade. I search for new music daily to play. I came across Nic D’s TikTok & it led me to his music. I felt like I found it & wasn’t sold a song like he says in his book (great book I might add). I believe and trust what he says because it worked on me, I am now a fan. I believe his guidance is very valuable in today’s landscape of music.
Hey, thank you for this. I’ve heard people explain how they don’t have the “luxury” to post often but for myself personally I’ve taught myself how to produce, play multiple instruments, mix and master, and I’ve even been video editing n known how to use a camera since around 16 years old. I’ve worked hard on becoming as self efficient as I can. Idk if I’d call it a luxury. I’ve worked harder than others to be able to have this ability to release as much as I’d like and to create content as much as I’d like.
Taking the precious time to send the elevator back down most people don’t understand bro. A sad truth maybe.. idk. But know that you are truly appreciated all the way around and your music speaks for itself or this channel doesn’t even exist. 🙌🏻💛😎
