Apple is trying to SAVE the iPad 

Are you planning on buying one of the new iPads this year?

The “what’s a computer” ads weren’t a couple years ago. Try 7 YEARS WTF

The issue with the iPad is the os , if apple want people to keep buying they need to make a pro iPad that you can use like a mac .

No amount of hardware can change the fact the the iPad is still just a bigger iPhone. They NEED to make iPadOS a touch screen MacOS. That's the only way they're ever going to save the product.

Unless you’re a professional that needs a tablet with pencil support, the iPad only makes sense as a basic streaming media consumption device/web browser for the sofa. Once you start adding extra storage and keyboards the price gets lol and you might as well buy a Mac.

The OS is holding back the IPad and always will. I have a 2018 12.9 Inch iPad pro and no reason to upgrade

I'll tell you what the iPad actually needs. It needs a major price drop, or it needs to have a full OS. What I mean by full OS is an Operating System that truly competes with MacOS and Windows. Having full MacOS app support and functionality support, including an actual file system and open app support meaning the ability to freely install 3rd party apps from say github etc..

1200 + for a tablet is crazy. AND THEY WONDER WHY THEY ARNT SELLING

Perhaps if they hadn’t made it 40% more expensive than the previous model? In the UK the iPad used to cost £329 then they increased it to £499 overnight with the new model.

I'm still using an iPad Air 2 out of 2014. It still feels like a waste of money to buy a new iPad, only to use it for RU-vid and browsing the web.

I fully agree. I have the 11" iPad and I've pushed it about as far as I can with iPadOS. There are no new iPads in my future until the iPad can run Mac apps, regardless of cosmetic updates. I want something easier to carry than a MacBook but which can do the same things - iPad just isn't there.

⁠I am disabled. After a car accident that destroyed my professional life and my ability to stay focused due to chronic pain and physical limitations. To this day I can’t maintain focus playing Catan at the kitchen table with my wife and kids for more than 20 mins. The iPad Pro has given me a new lease in life, a chance of professional relevance. After working hard over the years learning 3D modelling, from the couch, the bed, floor on my back to small stretches at a desk, 3D printing prototypes designed on the iPad. I just recently launched my youtube channel to promote and sell my products. I am not currently financially and professionally relevant yet, but I see the light at the end of the tunnel which otherwise wouldn’t be possible without the iPad Pro. My only other option is heavy medications and couch or bed dependant. I chose being productive (with chronic and constant pain but having a purpose in life) using the iPad. Without it, I would just be a burden without a purpose aside trying to survive. I don’t mean to be harsh in my post, but that is a reality. The iPad Pro gives an option to people like myself who have very limited choices or see none, it gives me my voice. Other people may have found way for their voices. But I see none for me except this.

I agree with those who criticize iPad OS. It's so much easier to perform a task on my MacBook Air compared to similar task on my iPad Air.

iPad rumors: *All about Hardware upgrades. iPadOS: Feliz navidad

The problem with tablets, not only the iPad is that is its a middle of the road device, it isn't as productive as a laptop but it often behaves like a bigger smartphone, what means it's better for consumption of content, the tablet serves a narrow use case, it isn't like a smartphone that can fit on your pocket or a laptop that has a lot of productivity apps.

Apple doesn't want the iPad to cannibalize MacBook sales. I'd be surprised if it ever becomes "Computer-like"

They need to drop the price significantly iPads are way too expensive for what they are.

Sales for the iPad are dropping because people don't want to carry multiple devices anymore and the iPhone with the largest screen is only a little bit smaller than than the smallest iPad. And on the subject of upgrades, my 7th generation with the keyboard cover still works just fine for what I use it for, which is taking notes in meetings.

I feel like iPad sales going down makes sense because once you have an iPad they last a really long time. Because a lot of the kinds of people who get iPads don’t need all the power of newer hardware. I would love if they made a much bigger iPad to have a bigger canvas to draw on but other then that I could pick up any iPad made in the last 5 years and it would do more or less what I’d need it too

I got an iPad with an Apple Pencil and the Logitech combo touch, which is a case with keyboard and trackpad. I got it mainly because of procreate, but I had also hoped that I could use it as a laptop replacement and use windows/linux when at my desk. Unfortunately it didn't work out that way. iPadOS is just too limiting. No Adblock, emulation, proper side loading, etc. One of the simplest annoyances is that you can't even rename an image in the default photos app. It's just not a feature. In order to rename an image, you need to save it to files, go to the files app, rename it there, save it back to the photos app, and go back to the photos app. You might also want to delete it from the files app and also delete the duplicate image with the old name in the photos app. You can make a shortcut to do all that for you, which is easy enough if you know how, but even then, there are more steps and that's not something you should even need to do to do something that simple. This is just one of the many things holding back iPadOS. I kept coming across little things like this until I decided that an iPad, no matter how powerful, cannot replace a laptop for me. It might be able to replace a laptop for people who just want to stream, browse the the web, write an email, etc. but I need more from a laptop. I ended up getting a MacBook and using my iPad as a procreate machine or secondary display, which was probably apple's goal in the first place. Getting me to waste money on another device, because the iPad in intentionally nerfed.

I have a 2018 iPad Pro 11” and it honestly still blows me away with how slick and fast it is and how great the screen looks, for an LCD

iPad is almost my primary device, then my iPhone, iMac after that. But no reason to upgrade from my M1 IPad Pro. The screen is beautiful on the 12.9” and it hasn’t slowed a bit since purchasing. (From a fellow RU-vidr!)

2:22 destroy iPadOS and put MacOS in it, honestly give it an actual computer like feel ... now that it has the same chip as a MacBook. Oh, but that'll hurt MacBook sales ... Apple probably

I feel like we’ve been conned. We’ve been told for years it’s a computer, but my work email account can’t be added & Files app is awful. Office apps only basic version of the real thing. Many people get by for personal use, until you have to do something like upload photos to Amazon customer services - no go, you need a PC/Mac for that. Massive disappointment. We’ve been teased with the M series processors being added.

My wife and I were Android and Windows users forever, but having to repair a lot of MacBooks I decided to get a couple MacBooks and switch to iPhones. My wife hated her iPhone until I bought her a 10th-generation iPad, now it's a different story. I still run Windows and Linux, and now macOS. I'll be buying a new iPad shortly.

I'm still going strong with my 2017 10.5" iPad Pro. The A10X is fine for basically everything I do - which consists mostly of content consumption, web surfing, note-taking and graphic design. The screen is sharp, vibrant, bright and 120Hz. The only things pushing me to upgrade are the degraded battery, old Apple Pencil and the Lightning port - though switching to USB C would mean losing the headphone jack which I use often as someone with a large collection of analogue music.

It doesn’t need a redesign, it’s perfect as it is now, no dynamic island and crap like that are needed for god shake. It needs a new OS. Period…

The decision to not merge iPad and Macbook into a new hybrid category baffles me. Every other company would kill to be able to do something like that, and now that they share the same SoC it just seems like it's an executive decision to bar this idea because they are worried that it would canibalize the iPad sales.

I use my iPad for two things: watching RU-vid and as a Kindle reader. Any other things I use my Linux Thinkpad.

Since the only thing that would make it work for me is very close to an actual Mac OS (which is it fully and comfortably capable of), I'll stick to the base models I have, or upgrade to the next base models if they break. Dedicated youtube machines do not need to cost 1k, have OLED, be powered by M1.

Yesterday I was trying to edit a PDF, I couldn’t find any application that would let me edit text even without paying for their exorbitantly high subscription rates. It’s just stupid. What’s the point of providing a PC replacement that does everything with few more clicks or just refuses to at all.

I bought my very first iPad Pro back in 2020 and I still love it. Definitely helped a lot with WFH during the pandemic and been using it as the mobile computer with more light menial tasks light web browsing, email checking, and just for overall entertainment like YT/Netflix/Twitch etc.

I LOVE my iPad Air 4, bought in 2020. It does everything I need it to do. I use it to type documents and my blog with a Magic Keyboard for the iMac. I can edit photos easily with the apple pencil. I also use a MacBook Pro for work, but I am constantly finding myself trying to touch the screen to move my cursor around the screen and it's super annoying that I can't do that on a MacBook. If Apple would ever make a touchscreen MacBook, that doesn't require the use of a trackpad, that would be the only reason I could fully support switching to that for personal use. I really, really like the ability to use the touchscreen while also having a keyboard connected and not needing to use a mouse or trackpad.

Really the ipad shines with student/academic use. Starting a master program last month, nearly everybody in the cohort got an ipad, simply for the use of note taking. This is their market

Who says that MagSafe would be attached to the back like on an iPhone? A MagSafe port like on a MacBook makes much more sense.

I use my iPad everyday. To me, my MacBook Pro is a tertiary device. The truth is that most people only need a laptop for every day web browsing, emails, and movies/music. All of this can be accomplished with an ipad and Magic Keyboard. Ever since I got the Magic Keyboard it turned my iPad into a primary device. Sometimes when I’m home, I’ll even leave my phone in another room and carry my iPad with me. If apple were to make a full fledged MacOS for the iPad, I would probably no longer need my MacBook Pro.

My guess is that the toughest part about selling ipads is that, unlike phones, they last forever. I'm just thinking about updating my ipad Pro 12.9 this year to the M3 because my 2018 is just starting to show it's age with the newer design and illustration apps eating more memory. Once i have the M3, i guarantee it'll last me another 7 years. It's not an upgrade people make often. As they saturate the market, there is a smaller buying pool. Also the OS is holding it back from replacing a computer completely. If they had a more mac like interface and a better file browser system when "docked" or if they would open up sideloading, I could see it replacing the need for a laptop on my end almost completely.

Dude im still using the iPad Pro from 2016, no reason to upgrade, still the same OS…

As a digital artist, OLED isn’t a reason to upgrade from an iPad Pro 2018. If they decide to start selling bigger sizes, however, then they’d certainly have my attention

From a business perspective: you do not need to upgrade an iPad every 2-3 years, it is sufficient to buy a new iPad when the OS support runs out. In 2020I literally bought the cheapest one I could get and it is still going strong (like all my Apple devices sans iPhones). I only need it to watch RU-vid and listen to music

I own an ipad 13m1 and an ipad 10. The best solution for the camera issue is to give us both a landscape and portrait front cameras on the pro model. iPad Pro M3 would basically be perfect with that one new feature. OLED is just bonus at that point.

iPadOS has to been replaced with MacOS in Tablet Mode. This must be done!

Dual Mode MacOS(when kb/tp connected) and iPad OS might be the only use for it for now

I upgraded to an iPhone 15 Pro and Apple Watch SE 2 last month and I love it. First Apple product I have owned in a long time. I am interested in getting an iPad mini though. My Lenovo laptop with an 8th Gen i7 is pretty good for what I use it for. But the iPad mini would be great for short trips when I need to pack light for something.

Great info! The issue is that total household costs have increased by huge amounts. iPads for most people are luxury items and unnecessary. Plus no great changes for years. I’m using a 10.5 iPad Pro. I will most likely get a new one this year seeing the brighter display.

This issue is they still work and we don’t need to buy a new one.

Let me CALL from iPad !!! And you will live forever !!!

Still using my 2018 11 inch iPad Pro. I use it every single day for 6-8 hours and its still going. Doesn’t lag whatsoever, display is great. Good keyboard setup. Does everything I need it to. Heavily used for media consumption. It’s since been bent, cracked screen, metal case is dented and grey anodised finish is coming off in several places. Battery is getting worse, wouldn’t say bad, its expanding a bit however. Want to replace it but hardly any difference with current models, so ill hold on to it for now.

I'm really excited for the iPad's future. This platform has so much potential and it seems like apple will soon be taking full advantage of that!

I don't really need the iPad to be fixed. I already use my iPad Pro for most things, web browsing, gaming, reading, videos, and music, and I have my Macbook Pro and iMac for anything I don't use my iPad for. I do plan to upgrade this year because my iPad Pro is 5 years old and it's been dropped at least a couple of times so it's dinged and there are a couple of bad spots around the edge of the screen. I'm hoping that the new ones will have better screens, and I will get more storage and more memory with a more powerful processor.

I read a story about how the company that made Instant-pot cookers business failed because after a lot of people bought it they did not need to buy another one. The sales crashed because the product was good. So did Apple do this? Did they not sufficiently sabotage or cripple their product and now people see it as failing because it's not selling. Is planned obsolescence something that is now required for companies to survive?

Recently got a battery replacement in my 2018 12.9, and it fixed a lot of issues with slowness. And since Apple replaces iPads instead of repairs iPad battery’s looks brand new. Honestly for what I use iPad for. It’s more than enough. Lightroom would probably be a lot faster, but that much faster? Not sure

I used to work on a MacBook and ever since I’ve switched to the iPad I no longer want to switch back due to its flexibility and versatility compared to the laptop form factor. With the introduction of the M chipset I think the iPad has a bright future.

I am going to be looking at this most closely aI am planning on getting a large screen iPad, specifically for orchestral music reading. The question id\s, do I buy an older model, or one of these new ones? I'm on the fence right now.

I have been a mac user for 25 years. I LOVE my M1 iPad Pro. I use it more than my mac. The larger screen as compared to my phone is game changing. For consuming media it cant be beat. I will 100% agree with you on no incentive to upgrade. I had the previous model and it was already WAY more powerful than I needed. The only reason I bought this one is I had to give the other one back to a former employer. Going to the M1 from the the A12Z I notice zero difference from the previous model.

I have 3 iPads, 2018 Pro (12.9" and now just for testing and AppleTV+), 2020 Pro (11" [main machine for editing]) and the 2021 iPad Mini (for work). All are great and I would need something amazing that would replace these devices. Notice as I collect newer versions, the device is smaller and in the case of the Mini, less powerful. Speed isn't an issue with these devices, it's their functionality and ability to set themselves apart now that are important.

I want one, I use it all day for surfing, playing, working, reading music (why is notepad always hidden as an option to copy pdfs to? It’s the simplest reader and page turner for me). Now all I need is Hauptwerk on an M3 iPad for Sunday services rather than a clunky PC and touch screen monitor - but will they get the asio fast enough to get rid of the lag?

I have the iPad mini 5 and 6, and use these 3-4 hours a day. I have them in docks around the house, so there is one nearby. The issue I have with the Mini 6, is there are no charger docks using USB C that support the tablet, so I have a stand that I need to plug a cable into each time. Wireless charging would be nice on this. This is why I still have a Mini 5 as it has a lighting dock. The iPad Mini is the perfect size for what I would like it to do, and I hope that Apple will continue to upgrade this on a regular basis.

I have the 2018 Ipad pro and it's done me well as long as i have had it. It would be great to see updated iPad Pro that fix the issues in the current design.

I’m looking at replacing my iPad Air 3 since the screen cracked. Don’t see any advantage to upgrading to the iPad Pro. For me, it’s a device for consuming media. Reading news stories, watching videos, storing family photos. Although I do also use it to access my home network system and the network system at my church.

I'm still rocking an iPad Air 2, yes the one released in 2014. While I have lost a lot of functionality, it still works great. So I have to upgrade not because the hardware is making me but because of the many things I use aren't compatible with it anymore.

while the mini LED displays on the 12.9 inch iPad Pro is amazing there are the few scenarios when blooming shows up or white text on a black background in certain lighting just looks distracting, especially captions in a dark scene I’m really looking forward to OLED. Also, I generally avoid ever using FaceTime on my iPad for the specific reason that the camera’s on the left instead of center when the iPad is horizontal. performance is a complete non-issue for me on my M1 iPad Pro so i would honestly just really appreciate better battery life and more software that takes advantage of what the M series chips are capable of

As I’ve expressed before on your channel, I use my iPad for content consumption. That being said making some changes so that it is more useful in other spaces is cool too. I need for them on the entry machines to upgrade the storage on them from the base on up. The display upgrade would also be nice.

My ipad mini 6th gen is my travel companion. My M2:12.9 is my desktop computer, especially when the browsers and some apps started doing UIX to go full desktop and so as a result of that improvement my mac mini now sits idle.

I cant see me upgrading my 12.9 M1 until it breaks, all I ever use it for is note taking at work, the odd book here and there, and occasional Citrix use. For those tasks it is perfect, both size and performance.

As an owner of the M1 Pro 12.9in w/magic keyboard that I use daily, I can see understand your stance on wondering if the new ones are worth upgrading to with the current information. It will take more than a better screen and power since both of them are still great on the M1 one. Maybe significantly better battery life? 🤔

I bought an iPad Air 5 (M1) along with a Brydge brand keyboard/track pad accessory just before Xmas 2023. Got a great Black Friday-ish deal and zero percent financing. This thing absolutely flies compared to the OG iPad Air it is replacing. While I will "upgrade" to an (upcoming?) M3 Mini, I don't think I'll need to even think about another iPad for 3-5 years. It suits all my needs as a media consumption device while traveling.

Great video as always. I work for conferences, large corporate type events. I saw 1 speaker spending 10 minutes trying to get there powerpoint file from there ipad with attached kryboard to my windows laptop so I could project it to a screen, 10 damb minutes. Just because of iPad ios is such a pain doing things that on any other desktop computer could take seconds. I was like dude buy a laptop

One big problem is the PRICE. I don't want to spend that much for a tablet when there are so many competitors out there way cheaper and even better. Their tablets cost as much as a laptop even the basic ipad cost like 450-500 euros. Come on Apple. I bought a Xiaomi tablet that comes with a case I'm happy with it. Might buy for my wife a Samsung next.

I have the ipad pro 10.5 and it works fine, there is a faded spot on lower centre and it uses the lightning connector. And I hate the rounded sides. The cover is looking tatty and cannot be replaced. I got the ipad mini 6 for travel purposes and bought TWO covers because I knew I can’t buy a new one years later.

There’s 2 issues for me, the first one is obviously the pricing and the second one is the fact that old ipads are still incredible, i’m still using my Air 2 for content and i will be uprgading when the app won’t be available anymore.

Considering the cost of the IPad Pro I’m very surprised they haven’t rolled out full Mac OS.

Well.. the first concern is that your saying the biggest change is the Oled display.. That isn't that big of on upgrade to be honest, there screen was already great.. Megsafe charging requires a glass back so its almost guaranteed if that is part of the new Ipad expect a big change in the shell of the Ipad..

I've only upgraded my iPad twice. In each instance the reason for the upgrade was the waning of the battery health and the app's I used no longer being supported/becoming non-functional. It's just not and likely never will be a 'performance' device for me.

I‘ve been thinking, that allowing to dual boot into macOS would be such an incredible killer feature. It’s the same hardware, so compatibility shouldn’t be a problem and it would suddenly allow for so much new software on the iPad.

I need tips on what to do on the iPad. I originally bought it for notes (college) but couldn’t get into it so I switched back to paper. As for a Netflix or RU-vid, I watch that on my tv so I forget to pick up the iPad majority the time

I had a 2018 iPad Pro 11”. Handed it down to my kid because he used it more than me. I just use my phone or MacBook Pro. That thing is still a great tablet though. Beats the 9th gen base iPad I use for work hands down. iPad OS is holding it back though. I thought when Apple split the OS between iPhone and iPad it was to make the iPad shine but that hasn’t been the case yet.

Fun Fact: The idea of creating an iPad came before the iPhone…

It’s really a pity that no new iPad mini is rumoured for this year with better screen . The brightness is too limited and I’d love to have the high refresh rate

I have both a pro 12 and a mini, and there’s literally nothing that apple could do to make me consider upgrading. I use both of those as tablets, the pro to draw, and the mini for travel and casual scrolling/streaming. Until I can actually do all the things I do on my Mac on an iPad Pro, it’s not worth the slight increase in power and screen

The Ipad is the swiss army knife of tech. it's a phone, A monitor, a Laptop, a Drawing Tablet, a entertainment console, and you can get em for cheap.

I bought my iPad (Air 3 at that time, now on Air5) for just drawing and such. Became essential tool for me. For me as a teacher, iPad is way better to grab than any laptop, no matter how thin or light. Great for office type of work, for creative work, video and photo editing, tests administration and so on. And with those few harder task, I can start it on iPad and then finish it on my PC, so really great worktool.

Good video Luke. I'm still well satisfied with my 6th Gen. iPad mini purchased 2021/11. My 1st iPad 4 was 2012/11. iPad mini seems to go through the battery too fast, fortunately I generally only use it at home.

I have the mini 6. They really, really need to up the storage options. My larger iPad is the 2017 10.5 pro and it’s still great. I haven’t needed to wanted to upgrade. I would like to see the mini get some updates and 128 gb storage. Love the mini

Thanks for having a sponsor that is not a scam! I've been so sick and tired of RU-vidrs offering sponsors like VPNs, Muscle enhancers, get a Scottish title for buying a plot of land, etc.

I’m in the same boat. My 2018 iPad Pro is still amazing! Sure, my battery life is shrinking, and I’m missing some of the new M1 iPad features, but the cost of a new iPad Pro, and Magic Keyaboard are just too much.

16 gig 1 tb M2 iPad Pro user here… next time around I will get a Mac and a plain iPad, the OS is largest limiter for any new iPad product, starting with the ability to run Mac OS or fix the finder, etc…

I still use my 2017 iPad and I don’t feel the need for an upgrade. Crazy how good the product is, and also how it fails on evolving.

The problem is it’s really only with $350. They want more so they make Airs and Pros, but we’re still stuck with iPhone software.

I have a 2018 iPad Pro 11 and I’m upgrading. I wanted the 12.9 for the miniLED but if both 2024 iPad Pros have oled I’m sticking with the 11”. Deep down i wish they put out a iPad mini oled/miniLED

How hard is it for Apple to came up with a proprietary base for the iPad that would allow the users to run a desktop os while connect and a more mobile os when not? Still running my 2018 iPad with no issues…

I have a 2019 12.9 in Pro & 2 Airs. I love my pro when it finally drops dead I will definitely be getting another. It has been my constant companion since I received it.

My own personal take on this is simple, Ipad pros don't make anysense at all, especially if you add keyboards. Ipads should be used for their larger screen size to consume media, and be focused on their ability to use pens, becoming more focused on being a note taking and art device. No matter how powerful they make it, ipad os isn't good enough, and in addition with their current pricing, its not too far from a macbook air, and that is without the keyboard. I believe that apple should either discontinue the ipad pro line, and make their focus for ipads the more budget friendly options, and focus on improving the screen, to improve media consumption, note taking and art, or rebrand the ipad pro into the touchscreen macbook instead.

You should try even old product to see how they are aging. My ipad pro 10.5 from 2017, could not keep open more than 3 app at the same time (the OS would close them). Multitasking on ipad was an still now is a joke. I bought a samsung tab s8 ultra, it is far away from perfection, it must improve a lot, but at least I don t miss the multitasking of a laptop

I bought an ipad a few years ago (didn't do enough research) to be compatible with a friends Mac. It turned out to be a mess, not enough compatibility. Pages on the pad seems crippled vs on the Mac. Working outside the 85% compatible spectrum was aggravating to say the least.

The way they could do it is with the Magic Keyboard, with it attached, the iPad opens full fat MacOS, not attached, it defaults to iPad OS.

Perfectly happy with the 12.9 I have. They would really have to add some unexpected capabilities to even think of an upgrade.

honestly, the only time i'll upgrade my iPad (an iPad Air 4th gen) is when the app support and software support is completely gone. it's just never been worth it for me to upgrade beyond what i already own.

Yes, the camera orientation in landscape is a strange look with video calls, but more frustrating for me is just getting the iPad open because I have my thumb over the camera for Face ID. My M1 Pro is plenty fast enough, and the USB port is great, the screen is good enough, but a true black contrast screen would be very welcome. Reality is I bought this for a very portable device at travel/work, and with an external APPLE keyboard it does that. The thought of any price increase, or even thinking about just paying for a new iPad, is just not going to happen for me. And when I really want to do many things (iPad OS vs MacOS), they always seem more difficult, or a workaround to do compared to my MBP.

I use my iPad for making movies. That’s my favorite feature. Current iPads have just average cameras, an iMovie app that is basically good but hasn’t had a new thing added to it it in ages. It is also buggy software that Apple just can’t be bothered to fix. Final Cut for iPad doesn’t include audio editing which is absurd and is subscription based. At this point, (to my knowledge) no one makes a landscape oriented high quality stereo microphone with proper windscreens. That leaves you with the built in mics that perform poorly if there is any wind anywhere. I know that creating movies on the iPad is not the thing everyone wants to do, but there still is a substantial number of people that love using it that way. The screen is excellent and it’s like looking through a view camera. It’s beautiful and what you see is what you get. But the camera in the iPad should be as good as the best iPhone camera or even better. If Apple released a Cinema iPad they could pull out all the stops and deliver a breathtakingly great camera with actual clear zoom capabilities and off either excellent built in mics that can deflect wind noise or one that you can easily pop on when making videos. They could actually wake up the team responsible for iMovie and actually make it better. Offering more visual transitions and other things that they put into the Memories app. The Memories app has all kinds of extraordinary transition effects not brought to iMovie. Apple could really do some extraordinary things but they really don’t care. We are in an age where the monopolization of the marketplace has led to stagnation. What we really need is new companies that are actually competing with each other to really make their products great instead of just advertising them as such.