Apple on iPhones, Chips, Privacy, Working From Home and More | WSJ Tech Live 2022 

Prompts to Joanna for holding these guys accountable for the issues that Apple users & developers face and making executives address the elephant in the room. Much respect!

These guys are PR trained to the core. They dodged almost every question

I actually enjoyed this interview. I think they make a point with USB-C, but the fact is, they should have offered USB-C/Thunderbolt port on the iPhone Pros at the very least. No excuses for not doing so by now.

My father worked for Apple in IT when I was growing up I’m now 40 years old and I’ve been using Apple all my life. It’s comical how they make such a big deal over something as simple as USB-C.

So frustrating how they dodged every question. I kinda expected it as every word is scrutinized by Apple stock watchers, but still frustrating.

Joanna is amazing. The cord stunt at the end is an instant classic.

So disappointing that Apple appear to be “scared” to acknowledge their shortcomings, I think that prevents them from getting better. The lack of competition is actually disadvantageous, because you can tangibly feel the lack of effort they’re putting in to the practicality of their products. Other phones might be boring, but they’re becoming more practical. Switching over would suck, but with this drag in improvement? Who’s to say.

I like Joanna's approach to tech, she tries it all but can see through the gimmicks. Also Apple don't want your data, they just want you to pay for it either with a premium SDD or iCloud monthly plan.

0:00: 🌍 The video discusses a global crisis and invites two guests to talk about it. 3:40: 💡 The speaker discusses the benefits of power adapters with detachable cables and the environmental impact of e-waste. 7:39: 📱 Apple discusses the excitement and significance of their new iPhone models. 11:32: 🚀 Apple discusses the performance and battery life advantages of their M1 chip and how it compares to their competition. 15:10: 🔍 Apple's App Tracking Transparency (ATT) feature caused a significant impact on companies' revenue by giving users more control over sharing their data. 19:06: 🔒 Apple discusses their privacy agenda and the upcoming features to protect user privacy. 22:41: 💡 Tim Cook explains his fear of releasing a product that wouldn't have critical mass on other platforms and hinder innovation for customers. 26:43: ! The speaker discusses the importance of connection and collaboration in the workplace. 30:32: 🔑 Apple discusses the complexity of developing new technologies and experiences for their products. Recap by Tammy AI

These two are happy because they were given the questions before hand.

This journalist is amazing, great questions and humorous.

Why can't Siri set two timers on my iPhone? Now in iOS 17, it'll work now, thanks Joanna for speaking for the community.

At 3:28 Greg Joz complains about how the EU uses its power to "tackle" on Apple 'revolutionary' lighting connector, but at 19:23 the same Joz defends Apple's power to tackle on adverstising on the name of privacy

Whenever I have low BP, I will watch this video. The answer’s really are rage inducing. 😂😂😂

Bro is not lying. Love hearing Apple Execs talk about the company

Man !! These guys are champ !! Hats off

Good riddance, if Apple complains about environment they can buy back Lightning cables.

I agree with part of what Craig was coming to say so for the question of Hybrid system of work culture. I really think both has it's own ups and downs, and to harness both we need a semi strict work scenario where you can spend some quality time with your beloved family and kids & also come to the office and don't leave its setup which is the best build for any work that needs plenty of resources that might not be available in everyone's house. So that's it. *Hybrid forever*. Get things done at home as well as at your work, until you work for any company and have a family to take care of!

In case couldn’t tell, this interview is with WSJ. 5 logos y’all???

App store 3rd party calculator apps just suck. We shouldn't pay for basic apps.

lighting sucks, they know it! That's why the iPad ditched it years ago.

She's an excellent interviewer, I love her. Craig has got the charisma and the flexibility of mind that Jobs had (maybe even MORE flexibility), but I can't know for sure. I appreciate how Craig always had the disposition of answering these very interesting questions in a smart way, or at least you could notice he was thinking of something. I think he shows a bit more humbleness or as I said flexibility. What bothered me here ( and I imagine many of you as well), is Joz's lack of humbleness. He comes as such an arrogant guy. He knows USB - C is better than lighting in so many ways for customers but he praises this port as the revolutionary thing of technological existence, when in reality, like all technologies, it had its revolutionary time, but it has passed. Joz is arrogant, that is for sure. I am not saying he does a bad job ( in fact I think he's very VERY good at what he does), but sometimes that comes in the sacrifice of other more humane behaviours that companies perhaps should adopt. Careful with Joz becoming even more important than he already is. Perhaps Craig is the better option for Apple's next CEO. Until then, thank you European Union. I think many of us will appreciate what you're doing (some others won't, but that's ok). We're all free

Does this chat confirm the next CEO of Apple in a subtle way or what? 😊

21:53 what was that 😂😂

Ipad is already on USB C . So why can’t iPhone as well?

I dislike the PR jargon on not only in this, but in the majority of interviews with very important and influential people. We never get an honest and intuitive answer feels like I’m getting an answer generated by chatGPT every time these men talk.

Good questions but bad format. All the best interviews are when the interviewer creates a trusting safe space with the interviewee. Being on a stage and starting with the (perfectly valid) USB-C question meant they were on the defensive throughout and didn’t open up at all. This is why the podcast format is so much better than the stage panel format.

Joanna killed it

Lol meta verse commercials between this video is hilarious

Optimized battery charging ? iPad

Just imagine the 2nd hand market when iPhone switches to USB C. Everyone would probably be selling their current ones.

Good questions. Bad responses

Apple finally met it's match the EU

What a weird vibe this conversation has.

They could definitely release one iPhone every two years and make it a much bigger upgrade than an iPhone every year

Wel, over a billion people have it (me included) because you forced iPhone users to do so. But we ALL look forward to USB-C

Ok this comment is really really important - Love you Craig and Greg And the whole Apple team!

They cite the environment when talking about cables... Apple cables are the only cables people own that only last a year.

They could simply give us the lightning to type C adapter the way they sell in the Apple Pencil box. That way it's a win-win-win for Apple, consumers and Govt!

I’m very surprised of how good the interviewer was. I wouldn’t have expected this from a WSJ interviewer. These execs are never coming back for sure 😅😅.

Give me that man’s hair stylist

These people sound like lawyers.

I'm pretty sure Craig is only allowed to answer if there's a code word uttered by the marketing guy, like "Right, Craig?" or something. Nothing is by accident.

Thanks for sharing

Questions were pretty basic and most answers are available before the interview. Thought this was a wasted opportunity.

25:30 I mean they don't use Facetime as a tool for video calling inside the company?

Apple should have been moved to USB C. Lightning cables are slow as molasses but Apple makes millions if not billions off sales and licensing deals. THATS WHAT IT IS ALL ABOUT! $$$ Try any video of substantial size using a lightning cable.

whats the point of drilling them with future products? Its such a waste of time

🍏 THE MAGSAFE SYSTEM SHOULD ALLOW CAMERA LENS EXTENSIONS,COOLING SYSTEMS AND ADDED POWER AND MEMORY AS WELL AS OTHER EXTENSIONS OF THE IPHONE USING THE MAGSAFE SYSTEM.

silicon matters !

I still can't understand whats the deal with usb c when they literally suck and go bad after 3 months of usage.

this video becomes 1 years old. random fact.

Fascinating

Hi Joanna, they told you nothing about the Apple car because they plan to use a lightning port to charge it. 😉

Will that was a lesson hot to avoid answering questions

Next up up from Master Class: "How to say a lot without saying anything," taught by Apple exec's.

If he wants to become CEO he needs to close that upper button on his shirt

Apple Vision pro 😮😊

She didn't ask about RCS messaging..

what's happened with progresive web app hiden install menu and only allowed on ipads not on iphones. PWA is big deal allowing safe alternatives to apple app store apps without any apple approval. And even better allow alternative web browsers.

Really seemed like a wasted interview. The questions were borderline combative. Asking about future products is just dumb.

This is hilarious 😂😂

When Joz said “just use third party apps” referring to why there isn’t a calculator app on the iPad. She should have followed up with “well then why put one on the iPhone and not direct people to third party apps there as well”?

Apple’s arrogance in 3 words: “Who’s to say…”

#GetTheMessage Apple. Remove SMS and bring RCS standard to iMessage!

Yeah, no, Apple. I do have existing Lightning cables but I also have - more - existing USB-C cables. Because almost all my other devices use that port. So the charging infrastructure is here already. But if I want to go out, I need a Lightning cable to charge my phone from my power bank, and a USB-C cable to perhaps charge my earbuds, or that power bank, or my laptop. Besides, Lightning is slow for data transfer as it only supports USB 2. Not that USB-C is faster per se, but it can at least support USB 3 and 4. As you well know from your iPads. Lightning is not “a great connector” simply because people already have the cables. You should have switched to USB-C already. But, you know, better late and coerced than never.

"Who's to say" :)

What I miss about Steve Jobs is his directness, with Craig (even though I'm a huge fan) and Greg, you can hear how they answer questions in a very PR way, e.g, the question about iMessages on Android.

I love Joanna! This was hilarious and amazing. Good show!

Some tough questions could be: - USB 2.0 was released in 2000, USB 3.0 was released in 2008. The Lightning connector was released in 2012. Why does the large majority of Lightning devices (except iPad Pro), only supports only USB 2.0 but not USB 3.0 speeds? - If Lightning is a superior connector, why were Lightning ports not extended to the Mac, to allow Lightning-based accessories to be used on Mac computers? Why did iPads switch from Lightning to USB-C? - The decision was made to open up Facetime access partially, by allowing non-Apple platform users to join calls. Why is this decision not extended to iMessage? Does Apple see Zoom/Skype/Teams/Hangouts as a bigger competitor than WhatsApp/Telegram/Viber/Signal? - If Apple values security for all users, why does it choose to stick to SMS, rather than support both SMS/RCS? SMS is 30-year-old spec that has been proven to be insecure, unencrypted, and prone to Sender ID spoofing by scammers.

Wasted opportunity. Of course they're not going to comment on future products. Drop it and focus on what you know they will speak about. Ask a tough question but keep it in the realm of what they can address. The idea that she'd trick Joz into saying something about an upcoming product is absurd.

Joanna did a great job making the interview interesting and exciting. I think the two Apple executives on the other hand keep themselves behind a massive PR filter, providing vague or bland answers to many of the interesting questions

It’s important to remember that when lighting was released USB C did not exist. Granted by now, apple should have moved to USBC. But it certainly has served a purpose for apple.

I love the fact that Craig keep looking at Joz "The Marketing guy" to answer the question. 😆

Great questions, terrible answers.

Lightning only exists as a standard today because of the MFi royalties they receive for lightning cables. It’s like $4 per connector.

No one can match Steve Jobs ever .. If this interview was done with him it would be more meaningful and insightful .. These gentlemen are dodging the questions and just trying to make products look secrect in an unfunny manner ! Steve jobs would have shared deep insight into Apple next future openly with his wisdom and given a roadmap for other Manufacturers of Phone industry.

Really bad responses, they're just wasting everyone's time. Good job to the interviewer for trying.

The vibes in this interview were off

I think if Apple wasn't as big as they are, and didn't have the world's eye on everything they do and say, they could probably make public announcements about their future plans. Most people probably wouldn't care. But they are the most profitable company out there. They have more assets than many smaller countries combined, so they have to maintain some discretion and decorum about what they want to do for the future. Even the slightest hint about future plans coming from Apple, especially if they're speculative, can turn very quickly into a media monster with tech, financial and corporate influencers making crazy predictions and outcomes about things that may not even pan out. There's an entire industry out there dedicated to predicting what Apple may or may not do. That's more than enough. And the question about Apple creating new privacy features (or anything else) just so they can sell more iPhones is kind of a cheap shot in my opinion. Every company who manufactures products and services wants to sell them - the more the better. Apple is no different. The biggest difference here is that other manufacturers, in general, want to create products and put it out to the public as fast as possible. While there's nothing wrong with that, that isn't how Apple works. They will put something out when they feel it's ready and will give the consumer the best experience possible. Is that model perfect? Of course not, but don't think that Apple is only doing things to sell more products. This production model works for them and the results are obvious. $$$$

USB C 🎉

The bow at end 😂. Those trips to shenzhen have sunk in. Wish there was more meat to the topics they talked about. At the very least it was entertaining

you can tell Jos has barely a clue about engineering with the way he just keeps throwing around buzzwords like "ISP yada yada"

Micro USB is (and was) I pile of ???? that cable was shocking even a good quality cable had issues and the amount of cheap ones available are absolutely dreadful and are e waste and shouldn't be sold !!! I have had USB C cables that "ill fit" tight loose etc never had issues with a lightning cable.....I love Craig ;)

wow how did she managed to get all the cables (in the end)? 🤣 imagine if it was ever a true experience

Best marketing PR ever. I can't believe they dodged all questions lol

I have a slight feeling they’ll be going wireless charging

Joanna is absolutely unbearable. Great interview from Joz and Craig as always.

It's so absurd, they answered the questions they wanted to really well but otherwise it was just laughed off. Why Apple?????

EU please bully apple into making their products repairable🙏

The Arrogance of Joswiak reminds me of Nokia. How they thought they were invincible and exciting with boring incremental innovations virtually imitating android and presenting as either new or better. The market will shift soon with a new alternative.

I give her props for asking about the ads position apple has taken. Speed questions segment fell flat but this question about ads was well placed.

It'd have been a joy to see if Joanna were to interview Steve Jobs , Funny Serious Direct questions would have met Funny Serious Direct Answers !!! We at least need a AI generated interview of Joanna and Steve Jobs !

These guys are good at responding to questions, rather than answering them.

LOUSY Interview SERIOUSLY??? Leaving the USB C question like that???? No IPaD Talk?

The difference with Steve Jobs was that he sounded sincere. He believed what he was saying with meaning.

I always find these things interesting anyways. A lot of their stuff just works. And if you want to use the great device accept the companies ways of things. If it’s an issue don’t get it. That easy, hundreds of companies in the world, so find the one that caters to your opinions.

if you can put an A chip from iPhone to iPad, you dam sure can put a USB-C from iPad to iPhone

Good interview with lots of important questions asked. I felt it was a little confrontational at times-not sure if this was because of the first question putting people on edge, or if they just aren’t great communicators overall.

29:13 I don’t know anything about what you’re talking about