Apple, the World’s Best Unnovator 

Instead of being an unhappy Apple customer.... I am a happy Apple "uncustomer"...

This is actually a perfectly reasonable and accurate commercial if you consider that the commercial is for Apple investors and not customers.

My Fav: They removed LAN port, USB ports, etc. and increased the price of laptop because it's slim. Then you separately need to buy the things they took out, in the form of docking station.

I always rely on Apple products whenever I need half the features at double the price

the charging port on the bottom of the mouse is top tier unnovation, only a truly gifted unnovator could conceive of such magnificence

My favorite apple unnovation was when they sold a monitor for FIVE GRAND and not only did they remove the monitor stand from the box and sold it separately for ANOTHER GRAND, but they also removed any and all buttons from the monitor so that it only works with the Mac and no other other computer! 🤦‍♂️ That's two massive unnovations for just one massive price-hike! 😂 Yet somehow all the tech journalists and influencers _still_ found nice things to say about that crazy deal... 🥴👍

The sad part is, every other company is following apple on this and are making their stuff less user friendly

Before removing the headphone jack they actually broke it for everyone. There was a need to add another contact to the three contact plug/jack that had been in use in consumer devices from the 1970's. Some other brands decided to keep the ground/common at the base of the connector and use the second ring contact for the microphone. That was very nicely compatible with almost all older devices, because the contact for the ground on most older headphone jacks is very close to the base of the plug. However, Apple decided to use the second ring contact for the ground and the contact near the base for the mic, and almost alll the headphone manufacturers were too afraid to make anything that wouldn't be compatible with Apple. So... They all started to make headphones that are not compatible with older stereo devices. There are ways around that but most people probably just try it and when it doesn't work, just give up... And maybe throw the old stuff away and just use the phone they "upgrade" every year or two to listen music. And after this they removed the headphone jack from their devices. TL; DR: Apple broke the headphone jack for everyone and then left from the crime scene.

Ah... the stylus was genius. Totally designed to break the charge port. It's like printing money! :)

I can say with personal experience; Omega (they make drink mixers) is the biggest criminal of this, I fix restaurants in the USA, and Omega’s newest line of mixers is ungineered to the point where; out of the box, they riveted plates up to cover any access hole for hands, pre stripped every screw inside round (yes, round), leave the metal shavings inside the box, then have no way of contacting the company. It’s literally like someone’s job was “make this impossible to fix” and they did.

Duuuude "we downgraded our CEO" 🤣🤣🤣🤣🤣🤣 What a boss 😎

They force you to throw all your devices away every two years then host an event that goes for two hours talking to “mother nature” about how eco friendly they are.

Apple has always been the leader in "We give you less options because we'll decide what you want and need"

Apple really cares about the environment. Which is why they release 4 new identical iPhones every single year.

you forgot to mention "you begged and forced us to move to USB-C because its faster, well we did it AND we took the speed away"

"So you know how Steve Jobs took off the keys of a phone and made us billions?" "Yeah?" "By the same logic, removing the screens will make us trillions" "Consider yourself promoted, you have a bright future at Apple, boy"

Give it a couple more unnovations, and you will purchase an empty box. Charging 3,000 bucks, and it takes courage to do so. Other manufacturers will follow and the e-waste problem will be solved.

My favourate unnovation is the one where they put a data line that goes directly to the CPU right next to a power line in a connector directly underneath the keyboard so that if so much as a droplet of liquid gets in there it'll fry the CPU.

Old School operating system analogy I heard decades ago: "Windows is an electric shaver, Linux is a straight razor, and Apple is a bowling pin."

I love how they made it take more clicks to actually shut off Wi-Fi and Bluetooth so that most people will keep ‘em on and wear out their batteries quicker cause that makes Apple a crap load of money when people either have their battery replaced or are talked into a new phone. Control center will just disconnect you from your current Wi-Fi or Bluetooth device but won’t actually turn it off like it used to. Great Unnovation!

Hilarious, but also sad. My favorite unnovation would have to be when they changed the home button to a fake button that used software to simulate button presses. Then the kicker was it was made of glass. I tried to fix one for someone and I replaced the “button” with a new one but it was software locked by Apple and in order for them to unlock it they had to replace the whole screen and button again for a small charge of $129.99…

Remember when they just decided to invert the scroll wheel on all their computers for no reason despite it literally making zero sense by any metric and making every IT worker, or general person who has to jump between multiple machines and OSs life miserable? Or when they renamed the Alt key to "option" even though that takes longer to say, is more liable to verbal misunderstandings, and they end up printing both names on the key anyway half the time so like what was the fricking point?

The funniest thing is that this isnt even a parody 😅 Great vid Sam!

Remember that infamous ad Apple ran during 1984's Superbowl? The one where Apple blamed IBM for being a monolithic overbearing unnovator? Apple has always been exactly what they said IBM was. A scourge, who bakes intentional obsolescence and compliance into their "business" model. Revolting really.

Whoever invented that charging port at the bottom of the mouse probably got the idea when removing their buttplug.

This video is better than a bunch of "Tech Channels" that create hype for "New" tech products and NEVER question how society will deal with e-waste. At the same time, Apple has the audacity to say they care about the environment while create even more unrepairable products.

My fav unnovating is how Apple is aggressively trying to prevent sideloading apps from 3rd party stores. Just let people have the damn option and make your OS more secure.

The different shaped screws is one of my favorite unnovations. I now have dozens of different screwdrivers, a new one for every new generation, for screws nobody even knew could be unnovated!

"Why think different when you can just not think at all?" I felt that.

There needs to be a study on how Apple users experience Mass Stockholm Syndrome.

The classic move of deciding to let one of their early computer models constantly overheat, because the inclusion of a vent wasn't 'aesthetic' enough. Or to have their system save every single document type *slightly* different from a PC - so that if you ever have to share things between there's a higher chance of file corruption just because they felt like it.

Apple likes to make existing things with less useful characteristics and call it innovation. The trackpad is an example Apple was (I think) the first to mix the left and right buttons, you can't click both at the same time, they did the same with the Mac's mouse. And the worst thing is some companies were imitating that.

The pinnacle of "Unnovation" is when you sell cheap disposable products that are uneconomical to fix when they break, as a Luxury brand at sky high prices. It's a lot like buying a Ferrari which you take to the scrap yard when you get a puncture, or a Rolex that you pop in the bin when the winding spring snaps. You know "disposable luxury " or "unnovation"

This could not be a more accurate depiction of not just Apple, but all modern tech companies.

Hate how they removed the headphone jack, the worst part is some phones technically still allow you to plug in headphones… THROUGH THE CHARGING PORT. Like wtf?

I'm so old I can remember the Unnovation from back in 2013 when they quietly banned & removed all the apps that let you use your camera flash as a flashlight - just weeks before they added the 'Flashlight' lockscreen button feature to their next iOS update.

I don't care what Apple does. The problem is when the competition copies Apple 🤦

There you go. Apple's business model explained in simple terms. Kudos 👏

"We downgraded our CEO" The whole video was excellent, but this line just killed me !🤣

"Apple: Just buy a new one." That really is perfect.

I love the unnavative remove of the headphones jack. It's such a great unfeature

This video gives me so much nostalgia for like 2012 RU-vid. Whats especially funny is that the content would make perfect sense even back then.

"... we downgraded our CEO."

Very well said. Same thing is done for camera quality. Old phones had less megapixels with better lense, newer ones just reverse. Taking consumer for a ride...

Whenever I see a magic mouse upside down, charging, I picture in my head a roach that is stuck on it's back, unable to get back up lol.

Apple: World's best unnovator of hardware. Google: World's best unnovator of the internet.

Sam never disappoints :D

I also remember old MacBooks. They were prime example of reparability. Everything easy accessed and that… touch of servicing aesthetics. Opening those things was a pleasure.

It just gets really depressing once you understand that one day, they will be the first company to "rent" their phones to you, because if you do not own it, you basically have 0 rights to anything.

As someone who has always recognized Apple for the scam artists they are, this video had me cheering!

stopping you from upgrading your pc isnt a feature, its a unnivation courage

I experienced this unnovation: they lock your phone like you're a thief then demand the original receipt. I guess I don't have to worry about it getting stolen because it's of no use to me anymore.

If corporations have no competition, they inevitably stagnate while we pay more for less

They open a devils door, create a problem and charge people for the fix. Others are trying to follow suit.

The first apple product I purchased was a Ipod shuffle without any buttons. I didn't know they had unnovated the buttons and attached them to 75$ headphones. This was also the last apple product I ever purchased. If only everyone learned this lesson so easily.

Sam, you have some serious talent to come up with this stuff! ‘Un-unnovate’ 😂

Thanks apple, for sending the entire industry back 20 years

It's perfect that Apple's slogan was functionally illiterate. It would be "Think differently"...except that if you have a command of language, you probably don't use Apple products.

Thanks for posting this. I thought I was the only one who observed that tech companies like Apple constantly make arbitrary design changes to their products --- often taking away beneficial functions --- for no goddamn reason. Watching this was a reassuring breath of fresh air.

I love how they took Cover Flow out of iTunes for no reason. I guess it looked too nice and people liked it too much.

Got my first PC in 91. My flatmates all went apple Mac. They were not happy when they realised I could configure my machine any way I wanted while they needed to get permission from Apple support to adjust their screen brightness. If the people supplying my multi-thousand dollar computing device get to dictate how I use it then it's just a very expensive lease agreement. Apple need to design more streamlined products in order to make it easier to stick em where the sun don't shine.😊

dude i cant with the "we downgraded our ceo" lmao

There is a saying that Replacing your mac is always faster than upgrading your RAM.

This perfectly sums up Apple business practices. Do one for how they screw developers with fees and their steal their tech once its good enough/popular.

Apple was finished when they introduced notch, but some Android companies started copying it and thus we are stuck with stupidity.

Innovation lies at the heart of most corporations. The thing to take away from that is "lies" and innovation in the sense of how can we get more of your money for less and less effort.

I suspect Apple will one day stop providing updates, and customers will have to buy a new phone to get the latest OS. That "We downgraded our CEO" bit got me! 🤣

If it wasn't in America, Apple would've closed ages ago.

Some of the most notorious for me personally: 1. Batteries that aren't consumer replaceable. 20 years ago, nearly every mobile phone you could buy shipped with a user-replaceable rechargeable battery, and third party chargers were available that would charge the party outside the device. So you didn't just have the option to replace a battery that had gotten old, you had the option to swap in a new battery when your phone was low on charge, if you were on the go and didn't have anywhere to charge it. 2. Proprietary cables, designed to fail. With both the original Dock connector and the replacement Lightning connector, Apple cables were simultaneously more expensive and less durable than the competition... but also shipped in a bright white heatshrink that ages to a dirty gray if you either touch it or leave it in direct light for too long. The cables are literally designed to fail, and aren't compatible with anything other than Apple equipment. 3. Software update lifecycle permits even paid apps to become unusable on existing hardware. With the original iPad, Apple didn't just stop releasing OS updates for it after the second generation came out; they released new versions of Safari and many App Store software versions which _were_ permitted to go to the original iPad which exhausted available memory on the system so that the application you were using in the foreground would routinely be jettisoned while you were using it. The consequence was that basic iPad features which had always worked, from games to web browsing to email, just... went away, even before the device became unusable due to its aging battery or unsafe to use due to Apple failing to release critical security updates for the OS. This plus Apple permitting third party developers to have server-side error messages saying, simultaneously, "Your software version is too old to talk to our servers," and "Your operating system is too old to run a current version of our software," while also failing to release current operating system versions for that hardware. All in a walled garden ecosystem which doesn't permit me to build my own software, install my own operating system, or alter software to talk to nonstandard servers. The result? A device as expensive as a laptop, going from brand new to expensive, unusable e-waste in approximately five years. And it isn't labeled as such at time of sale! There are BlackBerry phones that remained usable for 15 years, until the 3g networks they were talking to literally went away, because everything that could wear out could be replaced, and because the system developers were careful never to push software updates needed by new devices in a way that would break old devices. The cables and batteries and holsters all got harder to source, and the third party app ecosystem ran down until there wasn't much reason to have the device any more, but the company that sold the device never pushed a succession of software updates which actually broke what you paid for. I don't understand how this didn't result in a giant class action suit against Apple, or fines from the FTC. But it didn't. And here I am, still buying Apple products, because the user experience on a device that's less than 3 years old is still pretty much unbeatable. I've tried Android. I work in tech so it isn't excessively confusing for me. And some of the features and capabilities beat what Apple offers. But there are basic things in Android that are just unbearably clunky in comparison with the Apple experience, at least for me and my family. Apple is far from the only company guilty of any of this. Microsoft's failure to build far more durable analog thumbsticks and user-replaceable batteries into their Elite gamepads is something I think a lot about. Samsung is guilty of many of the same things in the design of their consumer devices--not just phones, but things like their Smart TVs. Just recently, I got an email from the manufacturer of Instant Pot telling me that they were going to stop supporting the mobile app that the Instant Pot was integrated with, and shut down the servers that the app needed to talk to, without replacing it. The only remedy for me other than to just use the buttons on the front of the machine? A coupon for a discount on a replacement product. Again, zero interest from any government entity in punishing businesses which push software updates or discontinue server-side infrastructure in a way which strips functionality away from you. A pressure cooker my dad bought when he was younger than I am can still be in good working order today, with care and maintenance of the seals and valves, which paper documentation tells you how to do. The one my mom gave me for Xmas less than six years ago is already a less capable product than it was when I bought it... and the QR code on the small paper manual that came with it points at a documentation URL which no longer exists. It's hard to imagine that things will stay this anti-consumer forever. At some point, especially as Moore's Law starts to break down, it seems like there will be opportunities for businesses to win by sucking less--especially as manufacturing technology advances on the supply side make it easier and easier to produce small batches of products as ordered, breaking some of the existing economies-of-scale considerations which have instance currently make it impossible for Fran Blanche to continue making and selling Frantone guitar pedals given how small the addressable market for those products is. But a lot of things have to happen to get us from here to there. Right-to-repair, right to jailbreak, open APIs, open schematics, rights to save and republish abandonware, etc. And there's currently a lot of money arrayed against those policy changes. Apple is nowhere near the whole problem. But they are a particularly obnoxious example of it.

Honestly, its a miracle they still didn't charge for ios updates...

"We downgraded our CEO" HAHAHAHAHA

You nailed it on why I hate A--le (The will give you a warning if you write that on their boards, no not ”hate”, but their company name). Each new generation ofA--le products gives a small advantage like greater speed, and at least one disadvantage, like your favourite apps stop working or the removal of a port. My least favourite unnovate is the removal of ports, cant decide whether the removal of the standars USB port on their Macbooks or the removal of the headphone socket is the worst. No matter what, you will run out of battery on something when on the road, your mouse, your headphones or your Macbook.

My favorite apple unnovation, is more of a general tech unnovation, which is that EVERYTHING is wireless and it all has a battery that needs to be charged. The phrase “recharging my headphones” would have been the dumbest thing uttered by man 10 years ago.

Next Apple Unnavation: They have removed the screen from your phone and put a bigger one on your watch and increased the price of both, The watch is not included with the phone or vise versa

.... aaand people still buys these products for thousands of dollars! This one really hits apple Sam, great job as always! The preview photo is the best, because this magic mouse was truly a "think different" idea from Apple. How they couldn't stopped it? The solution was so simple but they love making things different, right?

😂 gets better and better. Watching the frustration at work with the mouse of stupidity is the most entertaining part of the day 😂

Apple is honestly a social phenomenon The lengths people will go to for a "status" upgrade even if it's a mediocre (at best) product is what keeps this company afloat

My favorite unnovation is removing all of the connectivity options on MacBooks. I love having to carry a dongle with me everywhere I go.

I'm sure the EU could find a justification to bring back these features

This is Sam's finest work.

Watching this on my MacBook Air with no USB-A ports, so I have to use an adapter to plug anything in!

You missed a big one. So, I know someone who had the original iPhone and used it for years. Then one day Apple pushed a firmware update that was not compatible with her phone. Now, you might expect that a company would test to see if their software works on hardware they themselves sold, but not Apple! Her phone still technically worked, but it became so slow that every action took well over a minute. That was when she moved away from Apple and went to Microsoft for PC and Google for phone. Another big one is that Apple implemented "features" that brick newer phones if you replace the battery. So not only do they use malicious updates to try and force you to buy newer phones they also prevent you from repairing the newer phones.

Man, I love tech companies. They always have consumer-friendly solutions in mind to make things more affordable and convenient for the masses! Though seriously... the "we downgraded our CEO" part had me laughing XD

I’ve been waiting for that “the old new….” Hahaha thank you for always bringing a big smile Sam

Amazing how they can innovate so amazingly... then turn around and entirely "unnovate" equally as amazingly.

I've been a fan for many years, Sam, but this is one of your best videos ❤ You summed up my feelings about Apple so perfectly that the next time someone asks me what I think of the company, I'll just send them this video 👍

Android has always been more user friendly than Ios, they only switched to USB C like the rest of the world because they were forced to.

Think Different ❌ Buy Different ✅

MacBook Pro combo headphone jack used to also have mini-TOSLINK support; the same 3,5 mm port for headphones also had optical. That was dope.

Amazing skit! Absolutely on point😂

Apple - When you have extra money to spend but not extra brain cells to think. Apple.

I will never forget how they introduced face recognition unlock several years late lol. The funny thing is that the marketing worked too, when in reality it has been around since Android Jellybean lmao.

why would I want more RAM in 2023, where 8GB is more than 16GB

I've finally ended up with a phone without a headphone jack. I am very sad

Videos like this is why I subscribe - man speaks the truth

The worst part is that people know all this bullsht but still go every year for another bankruptcy just to get the last unnovated version of those shitty products That brand is the icon of "I'm special and unique, so you'll need special and unique devices to use me"

I don't particularly hate Apple, but this "Best Unnovator" video is flawless. Congratulations, Sam!

Good stuff! I'm a big Apple fanboy, but I can agree that a lot of what Apple has done over the last decade has been dumb. My biggest gripe is that we can't buy a MacBook Pro with lower memory to save money on the purchase and then later upgrade it. Because of this, I have been buying my MacBook Pros with higher specs. My last MacBook Pro that I could upgrade was my late-2011 MacBook Pro that I bought with 8GB of RAM but upgraded to 16GB right after. Later, I removed the hard drive and replaced it with an SSD. Back then SSD options for MacBook Pros was way too expensive. Their obsession with making laptops thin lead to the lousy keyboards in MacBook Pros from 2016 to late 2019. Other manufacturers have followed Apple's lead on this stupidity.

This is hilarious! Well done sir :) The absolute worst part however, is that almost all of this is true. :( It feels like satirical humor, but in actuality it is very accurate to how they operate their business. 10/10

The whole world: *Speaking facts about Apple and its products especially how shitty iphone always were* Apple Fanboys: "Why are so mean to me T_T"