Apple TRICKED US! "Scary Fast" MacBook Pro Event - my 3 FAVORITE announcements! 

Shot on iPhone at the very end was THE biggest flex and I don’t think people understand the gravity of it. That’s yuge!

This shows how important good lighting is dear videographers 😁

“Good evening” by Tim Cook was the best part of the event

Man, this guy’s scriptwriting team just gets so good

I was hoping that when it went back to Tim he would say “but we do have one more thing”. And like an iMac Pro 2017 would rise from a grave and then like morph into the new iMac Pro because it was only 30 minutes in. That would have been so epic man…

yeah, having the whole thing recorded on the 15PM was like a 'one more thing' moment for me. huge flex and deserves the praise

Yup, my jaw dropped when the event ended and I read that. Wasn't expecting to be as blown away as I was. Although we need more than a 2 minute BTS video from Apple. Hopefully more will come. Incredible, but not as incredible as Jern at 7:37

The iPhone has officially been goated for the rest of eternity. Prob the biggest baller move Apple has ever made.

Welp I can feel that the iPad is just sitting on a corner 💀

Oh yeah! I really want to hear that line... "Mac event? More like really really clever iPhone commercial." Nice one, Jern!

At the end of the video I was expecting you to say: Shot on iPhone, that would have been just great. However, talking about the fact that THE APPLE EVENT WAS SHOT ON AN IPHONE, well, dude, that’s insane. Congrats to the marketing team, and of course, the engineers that make the iPhone good enough to be capable of this.

I missed that slide at the end. No I know that the event was WAY better than I thought now. 100% was a really really got iPhone Commercial so good!

Bro I’m so glad that you pointed that out! I saw that it was shot on iPhone and I was like dang Apple went hard. NO OTHER COMPANY IS DOING THAT! The power of the iPhone camera is amazing!! You rule bro!

I had a thought that camera quality looks kinda blurry or different than usual, when watching it

Criss-cross apple sauce got me there bro😂😂

Jon has come such a long way in his delivery over the last few years. Sure, theres still a toilet behind him and memes every now and then, but I really appreciate the shift from daily news to mostly apple news to now the confidence to cover what he wants when he wants and he usually shares a more unique take on things. I appreciate it dude. Kudos to Bern for the editing too, so stoked hes back in the gang.

I’m still rocking the M1 MacBook Pro 16gb which I snapped up on day one, still going strong for photo editing.

Tim and Craig should’ve dressed up as each other and done the whole thing in character.

Agree seeing this was shot completely on iphone 15pro max was amazing

Shot on iphone is not as high a flex as you think. I watched a film that is entirely shot on a iphone 8. It looked so normal. I never noticed anything unusual. I actually learned about the iphone 8 situation after finished watching and reading comments. Smartphone cameras are good enough since at least 5 years.

ending dialogue was just gold 😂

Love the "Acknowledge Me" clip lol

That was the biggest moment of the event for me. I had to go back and rewatch that part because I thought I was seeing thing. I wouldn’t have thought or imagined that they used iPhone. That was the most impressive

Actually, the store did go down last night (and have a screenshot of it). I was in the middle of an order but then got blocked by Apple on proceeding with by Apple 😅

Good Morning 🚽 Squad !! I’m thinking about going for the 14” M3 Pro with 64GB but wondering about the SSD speed issues from last yr ??

No joke I actually used your skillshare link because i was just thinking of learning Fusion 360 and was thinking of where to start and then you answered that. Thanks Jern

Awesome video Jon. Such a flex homie!

I think they filmed the event just to show off iPhone quality, rather than actually having any content to reveal.

Love your humor 😂❤

I’m with Jon on this one. And before you eat me alive, if Apple starts doing these for *all* product launches, even for what are essentially internal updates and new colorways/SKUs, people will stop complaining about them being too short, or underwhelming, or whatever. If you stop and think for a moment, Apple is just normalizing cool looking product launches, period, and making the rumor mill *that* much more interesting. You’ll never know whether an Apple event will be over the top or not, but you’ll always watch them because, eehh, why not? They’ll still be cool “commercials”, anyway… In some ways, this is more Jobsian than Jobs’s keynotes, i.e. Apple is now controlling the whole narrative in a way that a simple press release couldn’t.

Come for the tech, stay for the wrestling references, I acknowledge my tribal tech chief!

the shot on iphone flex was incredibly cold, holy shit

Happy Halloween 🎃

The Apple store app def went down during the event. I'm not sure about the website but was up right after the event.

Great debrief !

i mean it's great for a phone, but TBH from the beginning of the event, I was thinking that the video quality isn't great :P

M1 still a monster

Jon when are you going to be on skillshare?

Yep agreed. I thought so too.

The indication was actually in the opening moment, with the weird stabilization quirk iPhone does in low-light. It was noticeable while it was being flown, but I don't think anybody guessed at the time that it was because it was actually on an iPhone.

I can’t wait for this week’s Genius Bar episode

I just realized that on a instagram stories that they did two days after the event and I ALMOST SHIT MY PANTS, THATS FUCKING MIND BLOWING 🤯

good take jern. when i saw that i felt the same way, big iphone commercial

That was the real product they wanted to showcase, the iPhone!!!

Guys Im buying a new Mac by the end of November, Should I get the 24-inch iMac in 16 GB and 1TB SSD or the same storage on the Macbook Pro 14 M3 with Mac display. (As a person who will basically work from home) I already own a Macbook Air M1 8GB 256 SSD, if I want to go outside I can use my M1 MBA.

Love that apple car looking thing at the beginning driving off too

I did notice the dip in video quality… I don’t know why people are pretending that video quality was as good as their previous events… The special effects took it up a notch but the video quality itself was pretty meh…

For some reason I get the feeling that there is going to be an M3 iMac released sometime soon

Next please! 🙏🏻

They did close the store down at about 7:30PM Eastern Time

That video was pretty good to be shot on a iphone, but what took the cake over everything is my guy Tim rocking the ALL BLACK AIR FORCE 1’s. 😂

That was the most impressive part of that event. It was disappointing because I’m was hoping for a new IPad Mini 7. Not sure if a foldable iPad is actually in the works but that would be impressive for 2024.

I said it before and I'll say it again, you are a GOOF and I love ya! LOL Happy Halloween - Big HUGS! 🧡

Glad you found your Glasses 😂.

Yep

That background thooooo. Apple Christmas event?🤔

Was Waiting for Your Response On This & Good to Hear Criss Cross APPLE SAUCE 😊😅😂

May we just take a second to thank John for Acknowledging the Tribal Chief ☝🏽

Love the Max Tech meme

So sorry I missed your video I’m so bad but now I have a question for you I’ve lost connection with my AirPod 3rd generation 😮today I don’t know how it happened Jon how do I get it back I’m so lost without them n thank you so very much I really appreciate your content ❤😊

where do i find the behind the scenes

Me: I hope Apple moves to 192 bit busses in M3 Apple: We here you, here's 192 bit in M3....Pro.... Me: Nooooo! M3 Pro got a few cuts. I wonder if the binned chip is even faster than the full core count bin of M2 Pro. They only claim 10% faster from the full bin M3 Pro to the M2 Pro. Also only 1 (!) more P core than the M3 in the weird 11 core model. But once you upgrade the base M3 model to 16GB, the M3 Pro model is sitting right there anyway, in their typical price laddering.

Store was down during most of the event. Maybe also a bit before.

And I was on my toilet. What an coincidence 🤣

Nice take on #1

Where did you get the behind the scenes footage? I can’t find a bidei on the Apple RU-vid channel

who else watches jon, sam, and their podcast because they are all very similar and very different experiences lol

I saw it I just taught a course shot on iPhone how to make films on iPhones and some of them look amazing

I was hoping they wold do more with the IMac than just a chip upgrade and new colors , for a start a bigger screen would have been nice, or at the very least an option for a bigger screen.

The store was down before the event and during the event but went live after the event.

Love that you keep adding more and more wrestling references ☝️

Should i get the new imac? Im a videographer Im not too tech savy i hope someone on here would enlighten me

There was a face in the apple as the smoke cleared

Website / store went down 20 minutes before event

This feels like Charlie from Always Sunny in Philadelphia recapped the Apple event . . .

Apple just needed to change text on their website 😂

Was this video shot on an iPhone though?

I really love when you make wrestling references. I really appreciate it :) you are awesome for that 👏

The store was down during the event, but came at 5/8:30

Missing an opportunity to fade to black with a shot on iPhone at the end. Feel like this will become a meme for all no iPhone people.

For sure a flex about the phone, I really need to upgrade! But how many companies do I shoot video for and I take maybe 3 pictures a month! LOL

Always expect the unexpected.

It’s all a scary good deal!

I saw that text and was really impressed.

"Noone noticed Shot on iphone ..." Please Noone except every tech reviwer, aha

Whoa! Shot on an iPhone😲

I like the jab to Max Tech

I watched this on my LG C2 Oled tv, and I was suspect with what my tv picture was doing in the background, I had a sneaky feeling this was not shot on a RED camera or the like.

Yeah like we sot this entire event on-our own product !

I just watched a really good vid on Apple ProRes Log video

Yes i can finally use the meme shot on ipong

Howdy Jern

Does the apple store not going down at launch mean not as many people are able or are interested in buying this year?

uploaded 6 seconds ago… now just gotta find a toilet…

I'm going to get the silver M3 Max 16 inch MacBook Pro coming from my 10 years plus mid 2012 15 inch MacBook Pro! I believe M3 series should come sooner becuase Apple on their own and they need to show they really have their performance capabilities and step up beyond their competitors, rumor and people say M3 Pro and Max chips won't come until later next year, I hope they wrong and I'm glad they wrong! Now I can finally get the one that is good enough with necessary hardware feature, the Ray Tracing hardware, to use for years to come instead of the stop gap model, I'm glad I able to wait for it! Now I can use it for work and game and good enough that I can don't buy a PS5 sooner, Death Stranding, RE and so many more! I still going to get the Silver model because it is friendlier and more MacBook looking, the Space Black doesn't look contrast enough especially the body and the keyboard darker black area and it looks like a mix of Dell XPS and Razor Blade laptops! By the way, the new wallpaper looks like FPT logo inspired artwork! will get 2TB storage but should I get the standard 48gb or upgrade to 64gb, I hope to explore 3d rendering and also some scientific development too in future and I'm going to use it for years to come and also want to prepare it for future needs like 3D video editing for VR and AR and other demands?

They tried really hard to push the idea that a 24" iMac with 4.5k screen is just as good as a 27" iMac with a 5k screen. Except it's not. The larger screen really does make a difference. I'm still using my 2019 iMac with Intel processor and 64GB memory. I will only replace it with something else with at least a 27" 5k screen. I know I could do a Mac Mini and a Studio Display but the iMac was cheaper. I keep hoping they'll come out with a new 27" or larger iMac one of these days if I wait long enough. Besides I can still run Windows and Linux in VMs on my Intel iMac.

Omg I’m glad I wasn’t the only one that noticed that and I was like “holy p$$p Batman “ mind blowing!!!!

Its fast though 😂

So, the fact that MIBHD says he’s curious how the event was shot shows he didn’t stick to the end and never saw the Shot on iPhone end credits

Hey Jon, you're looking sharp man. You look fitter, smaller and stronger :)