Are Premium Memberships Worth it? | WHU 

Career networks, like XING and LinkedIn offer paid premium memberships so that users can network much more effectively. But do career networks fulfill this promise? In a recent study, researchers from WHU - Otto Beisheim School of Management, Goethe University Frankfurt, and HEC Paris examined the causal link between a premium membership and users’ success in networking. This video summarizes the key findings.
Full details on the study:
Weiler, Michael / Stolz, Simon / Lanz, Andreas / Schlereth, Christian / Hinz, Oliver (2022): "Social Capital Accumulation through Social Media Networks: Evidence from a Randomized Online Field Experiment and Individual-Level Panel Data", Management Information Systems Quarterly, 46(2), 771-812.
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Management summary:
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