Yeah how dare he take the endorsement that makes him the most money instead of forgoing the deal so he can win 10K from the contest. Nathan's is extremely stupid for this because Joey is the only reason a lot of people watch. No other competitor is going to come close to Joey's record and no one is going to give a fuck. As if Impossible dogs are any sort of real threat to regular hotdogs anyway. The only people who eat Nathans are guidos who don't know about sabrett and are too antisemitic to buy Hebrew National.