Attitude Formation & Change (AP Psychology Unit 9 Topic 2 Review) 

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In this video we will explore the elaboration likelihood model, cognitive dissonance, central route to persuasion, and the peripheral route to persuasion. This video reviews all the major concepts from unit 9 topic 2.
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Chapters:
0:00 Introduction
0:12 Cognitive Dissonance
1:45 Elaboration Likelihood Model
2:00 Central Route To Persuasion
2:21 Peripheral Route To Persuasion
2:42 Elaboration Likelihood Model Examples!
3:53 Practice Quiz!
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