In May 2020, in the wake of George Floyd’s murder, fashion designer Aurora James took to Instagram with a public challenge for brands she felt were making hollow statements of solidarity: Dedicate 15 percent of your shelf space to Black-owned businesses. In less than two years, the Fifteen Percent Pledge has received the support of 28 businesses with more than 400 Black-owned brands being added to the inventory of retailers.
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Aurora James on the Future of the 15 Percent Pledge | Women Changing The World | PEOPLE
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28 сен 2024
