Auto-By-Tel: The Most DELUSIONAL Super Bowl Commercial EVER

Подписаться 60 тыс.

Просмотров 8 тыс.

50% 1

The first dot com company to advertise at the Super Bowl was way in over their heads, and in hysterical fashion, I might add
Calling yourself the next 1984, as in, maybe the greatest Super Bowl ad of all-time, and one of the greatest advertisements of all-time, period. Spending $2.5 million, or over 25% of your revenue (not profit), on the spot. Moving the goalposts significantly when the ad gets panned for being bad. You won't believe the story of Auto-by-Tel's disastrous Super Bowl XXXI ad campaign
Videos Mentioned:
OnMoney: • The Most BIZARRE Super...
LifeMinders: • The CHEAPEST COMMERCIA...
CONTACT JAGUARGATOR9: contact@tablerock.com
BUY OFFICIALLY LICENSED NFL MERCHANDISE HERE: amzn.to/3B6hyE2
OFFICIAL JAGUARGATOR9 MERCHANDISE: jg9shop.com/
New listings every week! Get your official JG9 merchandise at jg9shop.com, featuring t-shirts, sweatshirts, mugs, and much more! Includes merchandise of the JG9 logo, the JG9 Live logo, some minigames played on JG9 Live, and a shirt symbolizing your passer rating if you did nothing but spike the ball into the ground on every single play
LINK TO PATREON: / jaguargator9
Get early access to videos, your name featured in the credits, and the ability to request future video topics by joining today for as low as $3!
LINK TO TWITCH: / jaguargator9_nfl
Play live NFL trivia every Wednesday night at 9 PM Eastern/6 PM Pacific with the chance to win cash prizes! Join me every Monday night at 9 PM ET where we'll have an informal Q&A session!
Check out the video below to learn more: • WEEKLY LIVE NFL TRIVIA...
LINK TO TIK TOK: vm.tiktok.com/ZMJmVTKpr/
See videos like this condensed down to 60 seconds by following JaguarGator9 on Tik Tok!
SUBSCRIBE TO JG9 NEWS: / @jg9news-xl4dq
Want to know my thoughts on the current happenings and news in the NFL? Subscribe to JG9 News!
SUBSCRIBE TO JAGUARGATOR8: / jaguargator8
Learn more about the weird history of college football by subscribing to JaguarGator8! New videos every Monday and Friday at 6 PM ET!
SUBSCRIBE TO JAGUARGATOR7: / @jaguargator7
Learn more about the weird history of MLB by subscribing to JaguarGator7!
HIRE JG9 ON FIVERR: www.fiverr.com/jaguargator9/c...
Let JaguarGator9 create customized questions for your next NFL trivia show! Whether you want to play with a group of friends and family, or whether you want to host a trivia show for your business or company, JG9 has you covered!
#nfl #superbowl #superbowlcommercials #superbowlads #commercial #commercials #auto #automobile #football #sports #highlights #nflhighlights #1997 #ecommerce

Спорт

Опубликовано:

2 фев 2024

Ссылка:

Скачать:

Готовим ссылку...

Добавить в:

Мой плейлист

Посмотреть позже

Комментарии : 85

@msarzo 5 месяцев назад

They did the Super Bowl advertising equivalent of doing nothing but spiking the ball into the ground on every single play.

@Zach2ThaFuture 5 месяцев назад

Dude this comment so fucking funny to me lol. Its perfect

@brentweir4651 5 месяцев назад

Nice. I actually loled, and I'm by myself. Good stuff😂😂

@inny74 5 месяцев назад

which you can learn more about by clicking the card at the upper right-hand corner

@allthingssports4957 5 месяцев назад

39.6

@miamiresident9010 5 месяцев назад

18 months later company had $80 million in the bank and was valued as a public company at just under $1. Billion. Yep delusional buy Ha Ha

@jacobpatton7587 5 месяцев назад

E-Trade did a Super Bowl ad that just featured a chimpanzee and 2 doofuses clapping to a boom box playing La Cucaracha, finishing with words on the screen saying, "Well, we just wasted $2 million. What are you doing with your money." That might have been one of the best minimalist Super Bowl ads I've ever seen.

@ianpoyant9772 5 месяцев назад

Which JG9 talked about in his LifeMinders video, discussing how their ad at Super Bowl XXXIV didn’t immediately give away the punchline like LifeMinders did.

@thefourhorsemen91 5 месяцев назад

I agree completely! I still remember that commercial.

@RichV20 5 месяцев назад

I hate SB commercials that throw everything at the wall in 30 seconds with one or multiple has-been celebrities and at the end you want to boycott the product for such a stupid ad that doesnt understand what humor is. Sometime less is more.

@fortynights1513 5 месяцев назад

@@RichV20My favorite Super Bowl ad in my lifetime is “Free Doritos at the Office Today” from 2009. That was just a guy throwing a crystal ball at a vending machine.

@waverod9275 5 месяцев назад

Ask your doctor of Auto by Tel is right for you.

@CTubeMan 5 месяцев назад

Don’t use autobytel if you’re allergic to autobytel.

@khansen2490 5 месяцев назад

They used the same Pill Bottle in their live action follow up next Super Bowl?!? They seriously didn’t realized drug commercials are some of the most disliked ads on all of TV

@RichV20 5 месяцев назад

I think Auto-By-Tel inadvertently and subliminaly started the opioid crisis.

@JayTemple 5 месяцев назад

I didn't think it looked like a late-70's cartoon. I thought it looked like the beginning of a Road Runner/Coyote cartoon.

@DoctorBiobrain 5 месяцев назад

The fact that they also used the pill bottle in the second ad suggests that they REALLY liked drug ads.

@O4C209 5 месяцев назад

They should have had Leonard Nimoy sitting in front of a computer and have him "buy" a car in 30 seconds real time.

@CTubeMan 5 месяцев назад

RBI did not drive home the game-winning commercial they thought they would.

@bigtimetimmyjim6486 5 месяцев назад

As someone who had this on in the background, I thought the company's name was "Auto-Bite Hell" 🤣

@marcus813 5 месяцев назад

When I saw the thumbnail for this video, I thought it was for medicine. Auto-By-Tel really trotted out the pill bottle twice? Damn! 😆

@pathutchison7688 5 месяцев назад

I’m glad you mentioned that fed-ex commercial where the tape didn’t get to NBC on time. That commercial was cheaply made, and was str8 genius. I remember laughing with my friends about it at school the next day. Great work.

@americanidol30 5 месяцев назад

You forgot to mention Beavis and Butt-Head when mentioning 90's adult cartoons.

@chriskay1449 5 месяцев назад

Ren & Stimpy was also basically an adult cartoon.

@CTubeMan 5 месяцев назад

I’ll be the Judge of that.

@RichV20 5 месяцев назад

BnB, The Critic, Duckman. This ad was on the eve of the mainstream adult animation revolution. King of the Hill, South Park, Daria, Family Guy.

@SortaNonymous 5 месяцев назад

You have a good point about the pill bottle. I mean, I thought it was a medicine ad until you started talking about cars.

@banjoplayingbison2275 5 месяцев назад

Drug commercials are always some of the most HATED commercials on TV

@chasegilmond5637 5 месяцев назад

Reminds me of the second Mr. Plow commercial

@jasonfischer8946 5 месяцев назад

Dad, was that your commercial?

@hrtvfan2870 5 месяцев назад

I think the animation looked closer to the nadir of Filmation's production.

@CTubeMan 5 месяцев назад

This unofficial Official Jaguar Gator 9 historian will remind everyone you did a video about why Tostitos replaced a commercial they planned to air during this same “Subabowl”.

@randytracy1742 5 месяцев назад

Not a bad story-insane way to put in a ad for the Super Bowl! 😂😂😂😂

@mediochreeuchre8391 5 месяцев назад

The 1984 ad actually aired in Twin Falls, Idaho in the last few minutes of 1983. Apple wanted to position itself to win advertising awards for 1983 which would be awarded early in '84. Thus they picked a market and a channel where Apple thought nobody would be watching.

@connorakers668 5 месяцев назад

the Lavar ball of nfl super bowl advertising

@mst3kanita 5 месяцев назад

why are they looking at a bottle of medicine, and not I dunno a huge car?

@Unknown-bq9id 5 месяцев назад

Ironically, if they had done the second ad, it probably would have been better received, IMO...

@michaelmalervy9066 5 месяцев назад

Pete Ellis should have stuck with the advertising formula he used for his car dealerships in Southern California back in the 1980s. Yes, he used animation back then as well, but those ads, which in comparson make the Autobytel ad look like "1984", made references to classic cartoons that adults would have understood. Also, his jingles were earworms and are still stuck in my head 40 years later! 😂😮

@mpf4114 5 месяцев назад

Not gonna lie I didn't know this company existed until this video

@Wisconsin222 5 месяцев назад

Crap your right with raunchiest cartoon being The Simpson, doing the research South Park wouldn’t go on the air until August of 1997

@miamiresident9010 5 месяцев назад

So funny to respond to this and very sure the poster has no clue the net results for Autobytel….i can answer that because I was the guy. Yep! The one he criticized. First off it cost less than he said. Second is that our servers went nuts with activity and subsequent future quick business growth. Next the public and dealers knew we came to play. Following the ad our dealer count and income exploded and we went public. Along with that every manufacturer flew in their private jets to Orange County as now they were worried about future..,they were right..car buying changed and you would have to be ostrich with head in sand to not know it. Yes the ad was goofy but is not the point as could not afford huge budgets….it worked. And within a 24 month time the company was worth just under $1 billion dollars and bought its largest public online competitor. .Not a bad move nor investment ! A BILLION was a huge number in those years. So get your business head in order rather than sensationalism for sake of saying something you have little real facts.. Is was fun to reminisce however. Oh it was not delusional it was positive automobile history and changed car buying forever. Thanks, Pete

@TimEric4d3d3d3 5 месяцев назад

When I saw the thumbnail I though it was a prescription delivery service commercial

@rodriguez1025 5 месяцев назад

I’ve lived in Los Angeles my whole life. To this day, you’ll still see a Pete Ellis Dodge license plate frame every so often.

@connorakers668 5 месяцев назад

RBI is the lavar ball of ad agencies

@CTubeMan 5 месяцев назад

Stay in your lane.

@fortynights1513 5 месяцев назад

How so in your opinion?

@DavidLimofLimReport 5 месяцев назад

Auto Auto auto auto auto auto tel!

@terririnella4032 5 месяцев назад

it's true, the animation does look like a religious cartoon, a cheap one...in fact i think i recognize the cartoon, but it's name isn't coming to me. Plus the ad's pill bottle would make sense if you were advertising prescription or non-prescription drug delivery online...."need nonprescription drugs but can't go out to get them, we have the cure, Auto-By-Tel, we are the online drug delivery website, we'll even bring them right to your house"

@irishpanic 5 месяцев назад

My daughter was born on that day

@TheSonicsean 5 месяцев назад

Honestly I don't think the ad is that terrible, not like that shoe commercial (which you can learn more about by clicking the card in the upper right hand corner). It's not 90s Super Bowl level (which I'm convinced was the best time for Super Bowl ads, possibly due to nostalgia, possibly because I haven't had half the ads spoiled by the companies posting them to RU-vid already (looking at you Paramount)), but it wasn't atrocious (though I don't remember it, maybe because it's from one of the 2 worst Super Bowls of my lifetime)

@brianarbenz1329 5 месяцев назад

SUGGESTION: What's your take on those surprise "I'm going to Disneyworld" ads at game's end. I believe Phil Sims in '87 was the first to do that. That such a promotion could be worked out with two teams' players and the camera crews for the ad been given free access to the field bespeaks how advertisers' revenue runs the bowl.

@fromthehaven94 5 месяцев назад

The stuff about needing five seconds out of a 30 second to get people's attention has some validity. Having said that, some of my favorite ads include the AT&T ads where and individual who didn’t get their calls is juxtaposed with a version of themselves in a situation that results from not getting that call. One of the ones on RU-vid includes Ned in Finland who goes ahead with a work meeting about a merger, but was going to be told to not talk about. Sometimes, simplicity works, unlike the abomination of a Super Bowl ad by Autobytel.

@tonecot8932 5 месяцев назад

Do a video about the Just For Feet commercial that killed the company.

@OfficialJaguarGator9 5 месяцев назад

Already did: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-E150CyGotrg.htmlsi=3YXWQZIo2z2GWpwC

@jasonpdsi 5 месяцев назад

It was a good commercial - if it simply aired during a prime time drama or talk show. But the Super Bowl? Nah, bruh.

@andrewmangaming7022 5 месяцев назад

Great video

@Plasmawarrior 5 месяцев назад

The first ad, it was fine. It wasn't great but it wasn't a disaster. The second ad was BAD. That looked like someone took a really bad LSD trip. But 1984 good? Ether of them? HAHA! No.

@christian1775 5 месяцев назад

Can you make a video about the temu commercial

@aaronholcomb237 5 месяцев назад

Two car dealerships advertising on the same page as a story about Internet car buying. Interesting!

@CTubeMan 5 месяцев назад

Got a Super Bowl commercial documentary coming tomorrow?

@TheSonicsean 5 месяцев назад

16:53 the Ren and Stimpy erasure is ridiculous here.

@demiller74 5 месяцев назад

Ads? The most interesting thing about Super Bowl 31 was that the Patriots bookended 13 years of AFC losing in a row. Also Drew Bledsoe was their QB… Tom Brady was in college.

@fromthehaven94 5 месяцев назад

The Dolphins loss to the 49ers was the first of AFC team's Super Bowl losing streak.

@marcomacias3960 5 месяцев назад

so this company was before Carvana and Vroom

@chriskay1449 5 месяцев назад

"The Simpsons" was not the raunchiest cartoon out there in 1997. There was another one that was far rauancher than that on MTV and it was even rated "M". Perhaps you have heard of it. It's called "Beavis and Butthead". There is another cartoon that was out there that finished its original run, but was still being aired on MTV and Nickelodeon in 1997. Its called "Ren and Stimpy". You did not do your research at all.

@JayTemple 5 месяцев назад

@@matthewdaley746"Family Guy" debuted in 1999. However, I think we can agree that "The Simpsons" was the raunchiest cartoon on broadcast TV, and as of this video's release date, the Super Bowl has always been on broadcast TV.

@chrisp679 5 месяцев назад

Ren & Stimpy wasn’t raunchy, and neither was Beavis and Butt-Head.

@chriskay1449 5 месяцев назад

@@chrisp679LOL what? You never watched either then. They were both definitely adult cartoons and far more raunchy than The Simpsons was. He didn't do his research.

@chrisp679 5 месяцев назад

@@chriskay1449 dude, I grew up when those two shows were at their worst. I’d never consider Beavis and Butt-head to be raunchy and Ren & Stimpy was more outrageous than raunchy, even by 1990s standards. Just because you don’t agree with the sentiment being displayed doesn’t mean research wasn’t done.

@banjoplayingbison2275 5 месяцев назад

Looney Tunes and the Flintstones was actually originally for a general adult audience (Simpsons where on their level too)

@TornadoTrick 5 месяцев назад

*TEMU DID NOT DESERVE 4 SB ADS* they are a *SHADEY SCAM COMPANY*

@JohnSmith-zw8vp 5 месяцев назад

But aren't you supposed to test drive and have a mechanic look over the vehicle before you buy it?

@johncate9541 5 месяцев назад

You're selectively applying 2024 data to an analysis of something that happened 27 years earlier. None of it is valid. Heck, at one point, you're talking about the attention span of Millennials. In 1997, Millennials were just kids. And none of the data points about customer acquisition cost today means anything to then. That first commercial was horribly ineffective, the 1998 one at least conveyed what the business was about.