B2B vs B2C SaaS - Which Is More Profitable? 

Micro SaaS Products: Are They Actually Profitable?: ru-vid.com/video/%D0%B2%D0%B8%D0%B4%D0%B5%D0%BE-lXPF1i39AjM.html

YNAB is a good example of B2C SaaS

Nice video Rob! I'm both B2B & B2C would love to see more videos on monetizing dual funnels. Thank you for your content!

Thank you🎉 that solidified a few things for me; at best a consumer option (free/reduced cost - self serve) but drive majority of the business towards B2B.

Brilliant. This is a topic I cover with early stage ed tech startups, and your comparative walkthroughs of the unit economics really drives home the differences. Incidentally, in ed tech we see a fair amount of B2B2C, where, say, an institution or department adopts software that users (students) are encouraged to purchase.

Absolutely love the duel funnel idea

That was great! can tell your making these great quality now!

As soon as you finished mentioning your resume, I subscribed immediately! 👍

Additional comment - I just saw your third kind of business, B to both, and that’s actually what I’m planning. I am much encouraged now - thanks so much for your positive and energetic content.

Thank you. I learn a lot from your videos.

😁This was an AWESOME video!

Love your channel and content! I've always been in B2B saas selling $10k/year minimum...makes for nice margins....although I've always been stuck in tiny markets.

Who's the video editor? The production on this video is impressive.

Interesting because I would have always thought Spotify or Netflix as a B2C Sass company.

Love your videos. I founded a b2c SAAS with £1m ARR. It's possible!

I wonder what the numbers look like on discord. They're another great example of a B2C saas that grew organically.

B2C saas here, we sell an online software that generate a cycling training plan and automatically adapt it week by week based on the user availabilities, goals, etc... Unfortunately the B2B path for us seems rather limited.

There are bunch of personal fitness B2C apps out there

Rob, To what extent do you think your techniques apply to startups doing B2C apps that support people in their lives? I’m working on a personal life manager as a single person start up, with an engineering and software professional background. Although after hearing your words about B2B versus B2C, I’m definitely going to emphasize the B2B aspects of the product.

The only problem I have with using a Game platform as the example of a B2C SaaS and comparing it to the typical SaaS model and expecting the MRR model to predict its rate of return for the amount of effort put in is not a good case. The Gaming industry is a different beast and players will do impulse purchases within that main SaaS framework that doesn't exist in others such as the Micro-transaction Model wherein purchases for silly little things like cosmetic skins for their avatars that cost money are on sale and the player "simply MUST have it!" So, they're willing to buy it, in tiers ranging from $1.99 to $500,000.00 depending on the game (In Star Citizen for example some purchased the Anvil Valkyrie, which sold for $500,000 real money and the game was still not 100% in production yet, but the crowd funding for it got up to $300 million so players were a bit psycho for it!). So realistically the range is $1.99 to $100 and some games will go to $200 or up to $1000 if they tack on bonus discount savings of additional credits for the transaction because the mechanism is done by using an in-game currency that allows a kind of exchange, that's usually one-way roach motel style that money checks it, but it doesn't check out! And just like Monopoly money, once converted, people will spend it as a sunk cost, vs. treating it like and investment. There are those that will go Meta with it and do just that game the system like a stock market, those are the Gaming Systems Economists, the ones that actually start it's economy going start figuring out how to make $ using the system and profiting from it in and out of game and help the game grow even when it breaks EULA (the Black Market Economists, #NotAll). The point is that Players spend loads of money in game on things usable only in game and revenue is generated from that that is not accounted for by the subscription numbers alone. They're not consistent, likely have stalls without incentives so sales an things have to be created to keep the Spice flowing, but the "Product" is all within the SaaS itself of the Game world, 100% control is in your hands execution, correction, revocation, sales, discounts, pricing, profit, everything! Even Ad space for external marketing partnering is a thing like adding a little Ad window or something and a pricing tier that doesn't have the window ( free/paid ) for example - while ads are not specifically my cup of tea as a consumer, as a business person, that's a different matter. The wisdom given is welcome and great, I hope the insights I've added are of value and further the discussion! But I ain't one to gossip... .

Hi Rob, Just started to read your book :) Suppose a saas idea for freelancers as the target customers, would you consider them 'Businesses" or "Consumers"? I think a freelancer is an implicit businees while doing their job, isn't them?

Is it a good idea to take inspiration from a successful SAAS product that is covering a wide variety of industries and build something similar that is more focused on one specific industry?

It's more of a value thing I suppose. Consumers do not need sales tools, productivity tools or scheduling tools. For the most people the free alternative's will suffice - so why pay for a service that does a similar thing? Most of the cases I can think of that would provide value for a consumer are entertainment, media or fitness. I guess I would consider a gaming platform like xbox live, world of warcraft or any game that has a subscription based model B2C SaaS software.

Canva is a SaaS? If yes, they are for B2C, i'm right? Nice video Rob.

In B2C personal task management and budget planning apps work well … Any thoughts?

so a workout app that I have on my phone with monthly subscription, that doesn't count as B2C SaaS? I'm paying for the software, there are tons of workout content out there in any form, but I'm paying this one because its a software that I can have on my phone + customization

Weight watchers for B2C Saas? My SaaS I am looking to build falls in that category.

"I might sound im down on b2c saas..." ok good now he'll talk about good so i feel better about my idea "...and i kinda am" LOL

This is a huge decision that I have to make, I'm developing a product that helps gym users train better with AI (analysing the recordings of their training sets etc.). Validation phase is going okay, but my problem now is that it has to be B2C or B2B2C. The second is more complex (with personal trainers/gyms) because of the nature of the product, and the profitability can be hard. I can do both B2C and B2B2C, but I give more value to the end consumer, what can I do?

Bro, your B2C saas samples all about low ticket items and audience. If you sell fintech B2C SAAS products such as tradingview or stock market data saas products, trading bots ect... it could be more expensive than B2B saas products right? So it's all about target audience and topic.

Spotify is B2c but I agree with your analysis.

It's kinda sad that's it's so hard to profit of businesses for consumers. What're your thoughts on the dating space?

For the third type of business I would've used B2A, business to all instead of another B2B

Is B2Freelance a thing? Like business but an individual.

But what about education? There are many language learning tools that looks like doing pretty well charging consumers. If a tool really helps one build a valuable skills, why not pay like 50$ per month if you gain much more landing better job having this skill?

Yeah no shit, the consumer would look at something like roll20 and ask themselves sensibly "why couldn't this be a one time purchase on steam that works p2p"

Is grammarly B2B or B2C?

What about Facebook isn't it B2C

Isn't notion b2c SaaS?

Wouldn’t Canva and Photoshop be B2C Saas

PM for a 100M ARR B2B SaaS here... One thing isn't discuss in this cool video and this is.... Cost of acquisition. In the B2C example microconf mentioned the need of having 165k visitors to get 1000 paying users (aka $8k MRR) but those 165k visitors cost you what? may be $3.3k to 4k max, assuming some 20/25$ CPM in a not too crowded yet well defined niche? The same 100 B2B paying cutomers could cost easily $6k to $3k as you probably need at least one full time sales to nail those deals and you have close to no viral loop possible. In short, scaling in B2B is always very costly and the supply is smaller which means that if you do find a market, you better spend big time to conquere it fast or your competition will do it. B2C is far more easy to start and you can maintain it small and far more profitable if you want too.

how to make zapier, in which user have to sign up with email, password and pay $10, then they have to login with same credentials to access my web application (in short, i want only paid user to access my web application) love to see tutorial on this.....or please redirect me to any useful youtube tutorial on this

Roll20 has more than 10 million users and nearly 60 employees If you trust wikipedia, so your analysis is not quite correct I guess. (en.wikipedia.org/wiki/Roll20) But I understand your main point that there are many more successful B2B and it is easier to succeed with B2B. With B2C, it feels like it's go big or go home! Thank you for your content!

I believe u will answer my simple question: are facebook, twitter, instagram, snapchat, tiktok saas, b2b or b2c or paas