In the late 1990s, Vivek Sahni, the founder of Kama Ayurveda, discovered the efficacy of Ayurveda. Since then, his mission has remained steadfast: to bring traditional Indian remedies with proven efficacy to a global audience. In 2002, this vision culminated in the launch of Kama Ayurveda in India. However, behind this success lies a wealth of insights. In this episode, we delve into Vivek's journey, uncovering invaluable lessons on building a successful brand. He shares essential tips on establishing a successful store, staying connected with customers, perfecting your products, and maintaining uncompromising quality. For aspiring entrepreneurs, this discussion promises to be a masterclass in brand building and growth within India.
Presented By: Blur the Border
Hosted By: Aishwarya Avlani
Produced By: Rhea Bhambhani and Blur the Border
Audio-Video Production & Post-Production: Canopy Media
Location Courtesy: Canopy Studios
Music: Licensed through Epidemic Sound
Chapters:
00:00 Opening
00:47 Intro
01:48 Kama’s Launch in the UK
08:13 Vivek’s Journey: From Graphic Design to Founding Kama
15:45 On Simplifying Your Brand Messaging
17:01 Vivek’s Take on the Difficult Moments
24:05 Kama’s USP: Designing their Stores
30:27 The Power of Sampling
31:35 The Kama Store No One Would Enter
35:28 Vivek’s Thoughts on How the Industry has Evolved
36:53 Vivek’s Homegrown Brand Picks
38:40 On Working with Regional Influencers for Marketing
41:35 Know the Founder
47:20 Kama Over the Next 10 Years
30 июл 2024
