Bad Ass Coffee of Hawaii Relaunches Brand and Store Design with Impressive Results 

In 2019, Bad Ass Coffee of Hawaii was acquired by Royal Aloha Coffee Company and relaunched the coffee shop franchise brand with a new look, a new business model and new store design with immediate and impressive financial results. See the transformation and the impact that the new Bad Ass Coffee of Hawaii strategy on one of its oldest franchise stores in Naples, Florida and hear first hand from franchise owner, Kristen Haseotes Williams as well as her staff and customers about the power of the Aloha Spirit.