Basics of Strategic Marketing | BOOST 

How to use your marketing dollars more effectively to increase the health of your business.
00:00 Intro
00:01 How and Why You Should Put Strategy Before Spending
19:53 Strategy Testimony from a Community Small Business Owner
Session Date: April 18, 2024
About the Guest Speaker: Dr. Clay Craig is a Professor of the School of Journalism and Mass Communications. His numerous publications focus on representation, pedagogy, message strategy, and branding.
About the Community Small Business Owner: Wesleyne Whittaker is the Founder and Strategist of Transformed Sales, which aims to elevate business sales performance and drive business growth.