Bauer City stations gear up to become Hits Radio | 22/03/2024 

Bauer have announced the date for these changes as Wednesday, April 17th.

Thank you for sharing. Interesting to hear how all the stations cover the news even if it is the same message on all off them😂. Sad to see these stations be rebranded but makes sense since most of them were already broadcasting hits radio programming.

So far I've not seen any good comments on what bauer have done. I wonder why. As if we don't all know.

Wave 105 in Hampshire has just rebranded to GHR last night and the station is already immediately sounding different. Buaer have in a matter of hours erased history of the original station so fast such as website links and social media connections.

Wave 105 rebrands to Greatest Hits Radio

Seems the stations that are shutting down are just broadcasting hits radio in their final weeks with their own branding

First buy all the local stations and rebrand them so they are the onlyone left, then leave the band (like they did with AM) and do the same thing all over again on DAB If people think internet is some magical place where u can have a radio station for free and be rich, am sorry to burst ur buble, but there is so much competition on the internet that even getting noticed is challenging On FM u start transmitting and people notice u, and if they like u they start listening to u, competition is limited to ur local town or maybe the whole country On the internet u start broadcasting, u have to pay some big radio database (that people use) to include u, u have to pay for ads so people even know u exist and then u have to compete with all the stations that do the same thing as u all around the world Our world is becoming a sad place, now even ads cost money (yes streaming companies offer ads in their cheaper offerings (no not for free, u pay to watch them)

why?

If you think about it this is pretty dystopian a big brand taking over all of them

Its not so much video or Bauer killed the radio star but social media killed it. Advertisers do not pay for local/regional radio any more as advertising is moving from broadcast media to social media. It is very sad but a sign of the times. Remember ITV did it years ago with their regional channels.

All Stations are Rebranding to Hits Radio (Excluding Forth 1 Clyde 1 and other scottish radio stations)

Bauer destroying local radio by the dozen