That's just the sonic branding, but I like the rebrand! I got used to it, and it was just ok to me at first, but as I got more used to it, I think it's a great rebrand! Wolff Olins and BBC Creative really improved the motion, and making the blocks animate was also a good idea to use. The channel logos are consistent. The radio stations despite not being stylised anymore are consistent, mainly because they all use the same font. And most of all, the services, very consistent indeed, especially with the new icons (officially named identifiers).
