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BBC London 2012 Olympic Games advert (full length) 

tehguy3
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The complete 2:30 length BBC advert for the London 2012 Olympic Games.

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2 июл 2012

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Комментарии : 475   
@aaroncardwell4256
@aaroncardwell4256 8 лет назад
The BBC really did get it right with London 2012, so emotional watching it back.
@danjsy
@danjsy 8 лет назад
Absolutely.
@AlisonBryen
@AlisonBryen 8 лет назад
Yes...wonderful memories !
@greenkitty82
@greenkitty82 8 лет назад
Absolutely. It is emotional to look back at this and see how we made the games ours that year. Same with the opening and closing ceremony. It was a fantastic time.
@davidclark7988
@davidclark7988 6 лет назад
To be fair the BBC are the best at what they do. No one can compete..
@triplex2912
@triplex2912 6 лет назад
David Clark Outside Broadcasts. Second to none! 👍
@askelly2003
@askelly2003 3 года назад
The nostalgia, the emotions, the memories, the pride, the success, the brilliance, the wonder, the best Olympic Games ever held and the greatest two weeks to ever to be British - it was perfect! If I could find a way to bottle all of this and inject it into my veins I would I never wanted it to end!
@mathewc4665
@mathewc4665 4 года назад
This was a truly incredible time for the UK 🇬🇧
@genericaccount2056
@genericaccount2056 4 года назад
Yep, seems so long ago now with the way things currently are
@craiglennox6844
@craiglennox6844 8 лет назад
still gives me goosebumps every time I hear this
@jimhailwood2873
@jimhailwood2873 8 лет назад
I NEVER shed a tear except when I see this. Utterly brilliant.
@craiglennox6844
@craiglennox6844 8 лет назад
+Jim Hailwood it's just a fantastic composition by elbow and the orchestra. outstanding!!!
@stenwald
@stenwald 3 года назад
The best Olympic games I’ve seen in my lifetime. Such timeless memories.
@TheSquirter
@TheSquirter 7 лет назад
So proud being British, that shot of London in the middle of the stadium will always be with me
@robschofield2031
@robschofield2031 7 лет назад
our Olympics was simply the best ever .
@leorowell
@leorowell 11 лет назад
I spent my summer in London and it was possibly the best summer of my life. I was so inspired by so many people, not only in the Olympics but the Paralympics too, I met the Paralympics GB flag bearer, what an inspiration he is. It's fair to say this is the best country on earth. Proud to be British and to have hosted an amazing summer.
@tafari8617
@tafari8617 5 лет назад
This is just beautiful, the best trailer for any program I’ve ever seen👌🏿
@danjsy
@danjsy 9 лет назад
Don't ever take this away please, we won't ever see something better from UK.
@mathewc4665
@mathewc4665 4 года назад
Hopefully the Olympics can return here soon. It was an incredible time not only for our country but the world 🇬🇧🇬🇧 🇬🇧
@danielannett1019
@danielannett1019 2 года назад
admit it when you saw this for the first time you knew then and there the Olympics was really coming to London and the UK This was are Olympics and we put a show on for the whole world Thank you 2012🏴󠁧󠁢󠁥󠁮󠁧󠁿🏴󠁧󠁢󠁳󠁣󠁴󠁿🏴󠁧󠁢󠁷󠁬󠁳󠁿🇬🇧🥇🥈🥉
@OptimysticPessimyst
@OptimysticPessimyst 2 года назад
2 games have gone since in 2 beautiful cities but I’m pretty sure life itself peaked in 2012 with these games and then it’s never been the same since. Perhaps it never will.
@PJV1990
@PJV1990 3 месяца назад
This was purely a magical time. After all the pessimism in the years leading up to our olympics it was soon forgotten and the whole country came together to support our athletes and for those three weeks everyone was optimistic in a way that wasn’t seen in the U.K. since the ‘90s. I feel so fortunate that I got to go to the Olympic park to watch the games (handball, fencing at the excel, and football). We set an example for the whole world in how to make an Olympic Games sustainable long-term and no other country has matched us since. I felt so proud to be a Brit during the games, I really wish that we’d bid again for another Olympic Games.
@jedionboard1233
@jedionboard1233 5 лет назад
Has it really been 7 yrs ago !!!!, where did that time go.
@iioreoyziioreogang7972
@iioreoyziioreogang7972 2 года назад
Can’t believe this is 10 years ago and the graphics stood the rest of time
@Tygrmoth
@Tygrmoth 2 года назад
This still gives me goosebumps even now!
@sifs
@sifs 9 лет назад
Dammit that was good, must be getting soft but this brought a tear to my eye. What a great games London put on.
@ellistarceansa8182
@ellistarceansa8182 5 лет назад
It's a phenomenal short animation - encapturing so much positive human spirit with a back drop unmistakably of the 2012 games. The BBC nailed it.
@AsaT20089
@AsaT20089 10 лет назад
The nostalgia
@redj612
@redj612 3 года назад
Just watched this again, eight years later. So inspiring, and such a wonderful time. That summer was just the happiest time for me, a new baby girl, watching the Olympic flame go past in Peckham just after I'd registered her birth and then enjoying the wonder of the games for a blissful month. London did us proud. Fast forward to today, and we are overcome with Covid 19 and another lockdown looming. The joy and the pain of life.
@russmex
@russmex 10 лет назад
Gives me goose bumps every time I watch this , and reminds me of a brilliant summer in which we had the opportunity to go to some of the events
@mattm8765
@mattm8765 8 лет назад
+Russell Bardin Me too, camped for the 1st week, back home to Scotland for the rowing and super sunday on tv, then back down for the 2nd week. Amazing atmosphere in London. Cool hearing the medal results on the tube n DLR on the way into town every morning. Felt like the centre of the world for a couple of weeks. No one does sport like the UK :) We need a World Cup now - hope they take it off Russia or quatar n give it to us
@OufcMiguel
@OufcMiguel 11 лет назад
The transition at 1:46 is immense! Amazing job BBC.
@nikiferrari2091
@nikiferrari2091 5 месяцев назад
Still love this in 2024... Fantastic :)
@antonadams7999
@antonadams7999 2 года назад
Just looking back at this advert for the first time in years, and I wish I hadn’t been so hasty on London 2012 at the time, because after looking back on the whole thing, I can say that London put the best games on ever in the modern history. The logo and font used for promotional material was the only problem with it. I can also say that London 2012 was the last Olympic Games in recent memory to not be filled with massive issues in some way or another. Sochi had a doping scandal, Rio had a tragic death near the end, Pyeongchang banned many countries from entering, and Tokyo was delayed by a whole year. With Beijing starting next week (for the Winter Games this time), I hope this one runs smoothly for the first time in a decade.
@oabuseer
@oabuseer 8 лет назад
With Rio just a few weeks away, I had to come back to watch this. Absolutely amazing. I will never forget that feeling, even though temporary, of us being the centre of the universe. So proud to be a Londoner.
@danjsy
@danjsy 8 лет назад
Yes, it was the best we can be. And will be.
@kart800
@kart800 8 лет назад
i was a GM at 2012, proud of it and amazing opening
@ilohefalter
@ilohefalter 8 лет назад
Same. So proud
@OneBiteoftheCherry
@OneBiteoftheCherry 7 лет назад
oabuseer I'm from Yorkshire and London's good for tourism but in general the place just leaves a bad taste in my mouth.
@triplex2912
@triplex2912 6 лет назад
Highly emotive and inspirational, both in sight and sound.
@jermaineivey4699
@jermaineivey4699 3 месяца назад
Firstly, this is stunning. So well put together. Secondly, I can't believe that so much time has passed from the event itself!!! Still pumps me up though.
@thatlightbulbsimp2002
@thatlightbulbsimp2002 5 месяцев назад
amazing opening of the Olympics! this was also one reason why 2012 was a amazing year for me! im still amazed that this happened when I was 9 years old! im also British American
@benzytv
@benzytv 3 года назад
Just reminiscing with this... Loved the BBC coverage. I remember having 7 screens on at once at one point... No idea why, there's no way I could keep track of them all but it was bloody lovely.
@noonthumbs2644
@noonthumbs2644 6 месяцев назад
So beautiful at the time. Now this country has sunken so low. Makes me want to cry.
@alfield29
@alfield29 11 лет назад
one of the happiest periods of my life!
@everyone06
@everyone06 8 лет назад
I'm proud to be British. London 2012 was simply the best games in my lifetime. I think Rio won't match these games.
@davidpowell7494
@davidpowell7494 4 года назад
If this advert don’t make you wanna get your ass to the gym I dunno what will. I literally got chills watching this lol
@tompartridge2260
@tompartridge2260 Год назад
I remember watching this on the one show over 10yrs ago (before the games) and just felt inspired.
@fennicfox8673
@fennicfox8673 11 лет назад
One year today, and still, the games give me chills up my spine.
@osi-baze7191
@osi-baze7191 Год назад
I remember it like yesterday, Summer holiday in London and the vibe was so lit and life was good lol. The standout Olympians from that year, Andy Murray, Jessica Ennis and Michael Phelps.
@mustiesalop123A
@mustiesalop123A 2 года назад
10 years ago today since the opening ceremony
@Torchwood001
@Torchwood001 12 лет назад
The 24 channels extra so you could watch every single event. PERFECT love the BBC
@aamirkhokhar8334
@aamirkhokhar8334 3 года назад
What time started
@hinaakhtar115
@hinaakhtar115 3 года назад
I remember getting severe withdrawal symptoms when the London Olympics ended 😭🙈
@sidpheasant7585
@sidpheasant7585 5 месяцев назад
Me too. Some years later, I realised that the oneness and goodness and joy and togetherness we felt then was a sub-part of what the Holy Spirit can offer while we remain on the Earth ... as a foretaste of the full majesty ofGod's love. And that we don't have to give up ever, so no withdrawal symptoms needed...
@manclarks4558
@manclarks4558 4 года назад
Best theme song ever and best Olympics ever 😎
@chopperh5791
@chopperh5791 3 года назад
Watching this again has brought it all back. Goosebumps. What a theme. So proud to have had the Games in my back yard. The joy and feelgood factor around the country. I think we peaked as a nation then. Things went downhill fast once this and the Paras finished.
@aop2006
@aop2006 4 года назад
8 years ago today already wow!!
@katiem3536
@katiem3536 4 года назад
goosebumps every time
@clarkejoseph49
@clarkejoseph49 2 года назад
I wish the BBC, Channel 4, and Eurosport would use this music for every Olympics (Both Summer and Winter) to show how this is the undisputed greatest show on earth.
@andyj247
@andyj247 2 дня назад
Wish we could go back to that summer in london. An amazing time i was lucky enough to go to a few events, a memorable 16 days.
@renwei4628
@renwei4628 9 лет назад
you only need two and half mins to show greatness of a nation
@jamest6822
@jamest6822 4 года назад
And then 3.5 years to rip it apart within the space of a decade.
@karlbratby4349
@karlbratby4349 8 месяцев назад
11 years on and still watch this with great, lifetime memories of London 2012 ❤
@MrDatta10
@MrDatta10 10 лет назад
Brings good memories which I will always treasure.
@davidpowell7494
@davidpowell7494 6 лет назад
Still the best Olympics advert of all time !
@danjsy
@danjsy 9 лет назад
Just a work of genius
@mistrymachine7
@mistrymachine7 10 лет назад
Such inspiring music and visuals. So proud we held the Olympics. Guy Garvey....Genius!
@everyone06
@everyone06 11 лет назад
Every time I watch this I always have a smile of what was the best Olympics ever. Happy and Glorious Games.
@jedionboard1233
@jedionboard1233 3 года назад
Im back again,,, 2021,,, LOVE THIS MUSIC.
@NellieMac35
@NellieMac35 11 лет назад
Absolutely love this. The hair stands up all over my body every time I hear and watch this. Scottish...yet extremely proud to be British. Hopefully we stay united and see this great spectacular event again.
@andy279011
@andy279011 8 лет назад
Just came back here to watch this before tonight's opening ceremony. Loved London and now can't wait for Rio!
@lieselotte171
@lieselotte171 12 лет назад
I always love it when I can see creativity behind a piece. Here it is just marvelous, how the creators took the sports out of the stadium and yet they manage to have it present in the back or as a shadow. A wonderful fusion of sport, art, music and patriotism [in a good way]. And I am also a fan on elbow :)
@aop2006
@aop2006 10 лет назад
cant believe that our Olympics was 2 years ago
@TeamCGS2005
@TeamCGS2005 10 лет назад
Making you feel old? ;)
@aop2006
@aop2006 10 лет назад
yep lol
@Ursacke
@Ursacke 8 лет назад
God dammit.
@DontBlinkPolarity
@DontBlinkPolarity 7 лет назад
5...
@genericaccount2056
@genericaccount2056 6 лет назад
aop2006 back when the UK wasn't such a hate filled place. Thanks Tories.
@snowy1331
@snowy1331 11 лет назад
What a beautiful advert.
@TehStevz
@TehStevz 3 года назад
Elbow - First Steps ... You're welcome. :)
@paulwilmot55
@paulwilmot55 12 лет назад
I absolutely love this. Music makes me tingle every time and the animation is amazing.
@antonjoseph7627
@antonjoseph7627 2 года назад
Song is called “elbow first steps”
@honty13
@honty13 12 лет назад
Amazingly inspirational. The combination of music and images perfectly captures the excitement of the Games - athletes pushing the very boundaries of achievement. Makes me proud to be British but also proud to be part of the human race (and it's not often we get to say that).
@quinnmorlotti
@quinnmorlotti 11 лет назад
The animation was perfect. I certainly brings back memories of gold, silver, bronze and victory!
@danieljackson2322
@danieljackson2322 3 года назад
Goosebumps
@CrazySince
@CrazySince 12 лет назад
This is Brilliant. Every time I hear it, the excitement of the London 2012 Olympics revels through my body. The Part at 01;18 actually send shivers down my spin, and then towards the end of it, tears do well. Brilliant Elbow - Release it!
@danieljackson2322
@danieljackson2322 3 года назад
London 2012: Britain nailed it.
@97Jayem
@97Jayem 12 лет назад
Love it, such a beautiful piece of animation complimented with an epic soundtrack.
@LondoninColouredRain
@LondoninColouredRain 12 лет назад
So sad the Olympics are nearly over, it's been a completely breath-taking experience, well done to all of the athletes, no matter what sport you do, no matter what country you're from, no matter whether you won a medal or not, London 2012 has truly been beautiful :D
@shanebottrill4750
@shanebottrill4750 10 лет назад
I just can't forget this song best ever I feel as though I am going to cry
@adrianprice533
@adrianprice533 2 года назад
Ive gone cold...olympics show freedom and togetherness. just 8 years later those freedoms were taken away due to covid. From 2022 make every single day count.
@dwaynehlabangani6230
@dwaynehlabangani6230 4 года назад
The 2020 Summer Olympics starts, begins and opens on Friday 24th July 2020 and closes, ends and finishes on Sunday 23rd August 2020 and Olympic Torch Relay around Europe, UK & Ireland started, began and opened on Thursday 12th March 2020 and ending, finishing and closing on Friday 24th July 2020.👍☺😀😁
@trunkssoto6257
@trunkssoto6257 4 года назад
But now it's postpon till 2021
@visionario-vb9gt
@visionario-vb9gt 5 лет назад
our strength and love all in your blood our hope and pride all in your eyes your eyes
@everydayjumblist
@everydayjumblist 7 лет назад
Still makes my spine tingle today
@delPigeon
@delPigeon 12 лет назад
Props to whoever designed this video, it's awesome! Gets you in the mood for watching, that's for sure.
@phil2415
@phil2415 12 лет назад
Had to look very hard to find this full-length version! Superb work from the BBC, as always.
@SmythJunior
@SmythJunior 11 лет назад
I still do! Best year of my life. When I went over to them it was fantastic
@coyr2383
@coyr2383 5 лет назад
What a games ! Legendary , My little girl was born on super Saturday
@blairkilgallon8741
@blairkilgallon8741 4 года назад
Every time I hear this I see Chris Hoy, his face covered by that reflective visor, raising both arms into the air and roaring as he pelted across the line in the Keirin, his last ever professional race. I see Mo Farah, Jess Ennis and Greg Rutherford standing shoulder to shoulder with their medals around their necks, draped in one massive Union Jack. Gemma Gibbons on the ground, punching the air and looking skyward, thanking her mother. Tom Daley‘s entire coaching team, with him on their shoulders, jumping into the pool in celebration. Andy Murray beating Nadal to gold almost 1 month to the day after losing to him in the Wimbledon final. Peter Wilson falling to his knees in tears of joy in the double trap. So many incredible memories of that summer. I have never felt so proud to be British as I did for those 16 days, and don’t imagine I ever will again
@Applelline
@Applelline 12 лет назад
Absolutely fabulous.
@villarule
@villarule 12 лет назад
absolutely wonderful
@davri4141
@davri4141 8 лет назад
Come back to watch this for the build up for the Rio 2016 games. So proud of the games we put on in London, but can't wait to see what twist Rio will put on the Olympics! PS, BBC got this advert ABSOLUTELY spot on for the London games!
@danjsy
@danjsy 8 лет назад
Too right, it's a work of art.
@voonyboy
@voonyboy 3 года назад
I remember just before it happened there was a general feeling amongst the people and media that London 2012 was going to be a just little bit sh&t. How far from the truth was that? and the Gb medal haul! Who could forget 4 August, 2012, the middle Saturday of the London Olympics, Great Britain won six gold medals, including three in athletics in the space of 48 minutes. SUPER SATURDAY! Oh, and Wiggo had just won the Tour De France!
@sidpheasant7585
@sidpheasant7585 5 месяцев назад
How very wise of you. I live and work abroad and students came and said to me that they had seen the above in some way (before I had), and I did INDEED ask more in hope than expectation: "What did you think? Was it cheap and stupid?" or some such. They were shocked at me, because they told me it was wonderful... And they were right, and the whole thing was the same...
@leadwieghts
@leadwieghts 12 лет назад
Totally agree, the best games I've ever watched and the coverage was superb.
@antacid66
@antacid66 12 лет назад
Absolutely outstanding!
@sidpheasant7585
@sidpheasant7585 5 месяцев назад
Elbow got to "First Steps" as the composing work coincided with the first steps of the young son of one of the singers... They felt it fit in with athletes too. The cartoon work came from an Australian who had moved to London, and was inspired by what he saw of the ever-changing city looking out of his window. But all starts with the clouded but bright sky, the mountains and the waters in a U-shaped valley. The clouds have silver linings. A fishing boat we see tied up at a jetty is seen moments later out on the water dispensing what seem to be nets, but then transform into the buoyed-up lanes that competitiors at aquatic events in the Games are to follow. This is a profound image and story readily seen as referencing the Disciples who were fisherfolk shown the way to become "fishers of men"... In another hilly area (not so close to London!) a lorry is seen laying out hurdles along a country road. The hurdles placed along our way. A container port (Tilbury?) is then shown, suggesting arrivals and departures of things contained, before - for unknown reasons - we shift to the blue corner of a boxing ring, around which red, white and blue ropes stretch. A fight or struggle or contest is to take place within the confines of Britain. 0:22 finally shows London and again we see the row of distant lights that we have already seen several times. The only known building is the Telecommunications Tower (ex Post Office Tower), but there are many chimneys on ordinary houses, as well as some spired creation of Victorian architecture. We move to opening shops, and the archetype of London tradition "Pie and Mash", next to "Photo Finish" which obviously makes sporting references. Then we see that sailing is taking place by the White Cliffs of Dover, diving into the same lake, weightlifting at the same port, running next to the Pie & Mash, boxing at the venue we have already seen. The gymnastics venue is Tate Modern, but meaning Bankside Power Station! Long jump is being jumped on a cliff coast near a lighthouse, Mountain-biking in rugged hills with exposed outcrops of rock. At 1:22, a London street with a gasometer at the end. A velodrome that is also a vast quarried hole. At 2:17, the Gherkin, St Paul's, Parliament (???) and the Shard, which are then all brought within the Stadium, along with the London Eye and other landmarks. And I've got tears in my eyes...
@russmex
@russmex 11 лет назад
Leo said it all very well , we spent the summer glued to our tv and we were fortunate enough to go to Cardiff to see team GB play and also to the Olympic stadium to see one of the evening sessions of the Paralmypics which turned to be the jewel in the crown of the whole summer well done Great Britain !
@melbournemermaid8336
@melbournemermaid8336 6 лет назад
Damn this is so good!
@liquidjp
@liquidjp 12 лет назад
It's available now from digital stores, all proceeds go to charity. And wasn't the opening ceremony just AMAZING!!!
@martmull29
@martmull29 12 лет назад
Awesome promo, iconic, captivating and emotive.
@niceguy6152
@niceguy6152 2 дня назад
So long in the past now. Some dreams were never meant to come true.
@SimonLewis1986
@SimonLewis1986 12 лет назад
Got shivers watching that. Elbow, you ticked every box with that song.
@Poopaloo55
@Poopaloo55 12 лет назад
I hadn't seen this (in Toronto). Thank you...it is really brilliant!
@stubak26
@stubak26 12 лет назад
brilliant advert, brilliant coverage, sterling job BBC
@MarkWellerMusic
@MarkWellerMusic 12 лет назад
gotta say ive seen this video like 20+ times whilst working at the bbc... and yet its still amazing.
@cadetlimbo
@cadetlimbo 7 лет назад
This feels so special
@KelSingsofficial
@KelSingsofficial 12 лет назад
This is so true. Absolutely fantastic! Ingenious!!!
@stevengawman389
@stevengawman389 2 года назад
Chills! Every time!
@mileki09
@mileki09 12 лет назад
I'm American & this makes me wanna move to the UK. *two thumbs up*
@ameliaobrien6998
@ameliaobrien6998 2 года назад
This is so nostalgic for me omg
@eon001
@eon001 12 лет назад
Wow actually gave me goose bumps watching the full version.
@TurpDotNet
@TurpDotNet 11 лет назад
Still gets me every time I watch/hear this.
@OnaliIsmail
@OnaliIsmail 12 лет назад
I never cry but this gets me every time....especially at the end.
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